About the Market

Phytogenics are a group of natural growth promoters (NGPs) or non-antibiotic growth promoters used as feed additives, derived from herbs, spices or other plants. They are commonly regarded as favorable alternatives to antibiotic growth promoters (AGPs) in livestock production. They perform antimicrobial activity, anti-oxidative effects, enhance palatability, improve gut function, and promote growth. The demand for meat has amplified due to the incessant rise in population, lifestyle changes, and cultural trends, thereby creating tremendous opportunities and demand for alternative feed additives such as phytogenics. Implementation of new technology, such as encapsulation of active ingredients, is considered to further improve the efficacy of phytogenic feed additives. Focus on enhancing feed utilization and improving digestive health of animals are factors endorsing the market. Essential oils feed market is a major segment with a gradual increase in consumption rate in developed regions. Poultry segment is the largest consumer of feed additives market followed by swine and cattle. The demand for phytogenics for calves is expected to be highest during the forecast period to protect them from scours, diarrhea, and other gastrointestinal imbalances. The developed regions of Europe and North America are forecasted to be the fastest growing market followed by the developing nations. The key companies like Biomin, Delacon Biotechnik, Pancosma SA and Danisco are focusing on agreements and partnerships to balance supply and demand of the market.

About the Geography

South Africa is a developing, young country with a median age of 25.9 years and has a population of 52.98 million. It has a well-developed constitutional democracy. The country has brought economic reforms, which have led to macroeconomic stability and one of the largest stock exchanges in the world. The country has a well-developed transport infrastructure, sound macro conditions and robust financial and legal framework.

South Africa is among the top developing nations but faces problems such as skills deficit, poor labor relations, lack of electricity, violent crime, corruption, unemployment rate and immigration laws. In order to attract foreign investors, the government has initiated simple tax rules, investment incentives, protection of intellectual rights, and better regulatory policies through foreign investment grant, skills support program, the Protection of Investment Act, and the strategic industrial project programs. South Africa has great potential for foreign investors as it is largely a free market economy, has a transparent regulatory framework, a large population, access to raw materials and political stability.

The country is the third largest FDI recipient in Africa with most of it going to the telecommunications sector. The government is taking steps to curb the unemployment rate and provide continuous electricity. It has a large English-speaking population and hence is a popular choice for foreign investment.

The Market Entry Series

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