Brazil’s Electronic Medical Records Industry Growth | Opportunities and Upcoming Projects
Market Entry - Electronic Medical Records Industry in Brazil: Analysis of Growth, Trends and Progress (2016 - 2021)

PUBLISHED

DEC 2017

Market Entry - Electronic Medical Records Industry in Brazil: Analysis of Growth, Trends and Progress (2016 - 2021)

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About the Market

The rise in diseases, demand for quality care by patients and the increasing number of hospitals and clinics are paving the way for the overall growth of the global electronic medical record technology. The advent of integrated healthcare services delivery platform with the help of EMR technology has led to the wide popularity of EMR software among hospitals and clinics. Currently, electronic medical record technology is widely used in North America due to the various initiatives taken by the government in the region through ‘The Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009’, which directed the Office of the National Coordinator (ONC) for Health Information Technology to promote the adoption and meaningful use of electronic medical records in the region. Also, there is an incentive plan for hospitals and clinics in the U.S. for facilitating the ‘meaningful use’ of EMR technology. The developed nations of North America EMR market is followed by the Western Europe market as numerous players are expected to enter the North American market over the forecasted period. The emerging regions of Asia-Pacific are expected to be the next lucrative market for EMR companies. Some of the key players identified in the global electronic medical record market report include Cerner Corp, McKesson Corporation, Medical Information Technology Inc., Epic Systems Corporation, NextGen Healthcare Information Systems LLC, Greenway Health LLC and GE Healthcare.

About the Geography                  

Brazil is the sixth largest economy in the world and by far the largest in South America. It has one of the world’s most rapidly developing economies and a GDP per head that is greater than India and China. Goldman Sachs reported that it has the potential to be one of the world’s most dominant economies by 2050.

The Brazilian government and the National Investment Bank (BNDES) encourage foreign investment. Most of the barriers to foreign investment have been removed and many public-sector companies have been privatized. The liberal policies of Brazil to foreign investment allow investors to have a majority share in the creation of their company. There are no restrictions on foreigners on buying land and commercial buildings. However, special authorization is required for sectors like nuclear, health, land ownership, fishing, aviation and highway freight. The government encourages foreign investment in the form of tax exemption, aid, etc. Tax reductions are granted to companies set up in economically disadvantaged regions such as the North, Nordeste, and the Amazonian regions.

Complex tax systems, organized crime in certain parts, and corruption have made Brazil a risky destination. Still, the large domestic market, easy access to raw materials, and its growing economy have made Brazil an attractive destination for investors.

Component Name

Unit

From Site

GDP

USD billion

1775

GDP Annual Growth Rate

%

-3.8

GDP Per Capita

USD

11159

Employment Rate

%

54.2

Wages

USD/Month

628.059

Inflation Rate

%

8.48

Consumer Price Index (CPI)

Index Points

4741

Interest Rate

%

14.25

Loans to Private Sector

USD million/billion

258741.07 million

Balance of Trade

USD million/billion

3803 million

Business Confidence

(No Units)

53.7

Manufacturing PMI

Index Points

46

Ease of Doing Business

(No Units)

116.00

Competitiveness Rank

(No Units)

81

Corruption Rank

(No Units)

76

Consumer Confidence

(No Units)

103

Consumer Spending

USD million/billion

299,828.56 million

Bank Lending Rate (Consumers)

%

71.85

Corporate Tax Rate

%

34

Sales Tax Rate

%

19

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Electronic medical records Industry (USD millions)

                4.1 By Component  

                4.2 By End User

                4.3 By Functionality   

                4.4 By Applications  

                4.5 By Type

                4.6 By Mode of delivery

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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