Market Entry - EDC (Electronic Data Capture) Machine Market in Philippines: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

In the past decade, significant changes were observed in how people pay for products and services. Consequently, a tremendous shift took place towards paperless transactions and credit transfers, cheques and cards became the most popular payment channels. The growth drivers were the debit and credit card transactions, followed by the prepaid card transactions. Aiming at consumer convenience, card issuers and banks are taking locally strategized steps to introduce new technologies to increase market penetration. With banks migrating to EMV (Europay cards, MasterCard and Visa) cards the security levels shall be enhanced, leading to increased usage of cards. The entry of foreign multinationals in developing nations, after consolidating market presence in markets of origin (North America, Europe, and other developed regions) have led to rising competition in developing nations; focusing on operational innovation in marketing and pricing strategies to attract customers across segments. In the past five years, growth in banking and financial institutions had an imperative effect on the economic development of the country. Today, banks have become customer-centric and are focusing on having a good relationship with the customer in order to increase their footprint in the market. In the era of smart money, there has been a shift in trend towards a cashless society. Rapid technological advancement and growing demand for cashless transaction have led to robust growth for EDC machines in the country.

About the Geography

The Philippines is one of the largest markets in Southeast Asia with an estimated 103 million people and ruled by a presidential democratic republic. With the 12th largest population and the 30th largest economy, there is certainly scope for development, as it has grown from being an agriculture-based toservices-based economy in the early 21st-century.

In comparison to its neighbors like Indonesia, Malaysia, and Thailand, Philippines have failed to meet expectations in terms of the volume of FDI. However, recent economic resurgence brought about by strong and consistent economic growth since 2010, new anti-corruption measures and credit rating upgrades have improved their international reputation and created a new impetus for attracting FDI’s into the country. The Aquino government helped with this by the passage of laws to liberalize the entry of foreign banks into the country, relaxing the Cabotage law allowing foreign vessels to ply import and export within the archipelago. The Customs Tariff and Modernization Act of 2016 to meet international standards, reflects efforts of the nation towards increasing FDI.

In spite of all this, the World Bank ranked the Philippines at the 103rd place (out of 185 economies) for ease of doing business. The major challenges for doing business include bureaucracy, corruption, restrictions on ownership of land by foreign companies, and restrictions on investment in certain sectors. The islands of Philippines are strategically placed among high growth countries like Mainland China, Malaysia, and Singapore, which makes it easier for export to these Asian countries. Also, a large English-speaking population and strong services sector are factors that make the Philippines an obvious choice for companies looking to take advantage of the low domestic wages and an educated workforce.

Component Name

Unit

From Site

GDP

USD billion

291.97

GDP Annual Growth Rate

%

7

GDP Per Capita

USD

2635.04

Employment Rate

%

94.6

Wages

USD/Month

170.436

Inflation Rate

%

2.3

Consumer Price Index (CPI)

Index Points

144.6

Interest Rate

%

3%

Loans to Private Sector

USD million/billion

100,555.083 million

Balance of Trade

USD million/billion

(-2.02 billion)

Business Confidence

(No Units)

45.4

Manufacturing PMI

Index Points

57.5

Ease of Doing Business

(No Units)

103

Competitiveness Rank

(No Units)

57

Corruption Rank

(No Units)

95

Consumer Confidence

(No Units)

2.5

Consumer Spending

USD million/billion

28,784.38 million

Bank Lending Rate (Consumers)

%

5.68

Corporate Tax Rate

%

30

Sales Tax Rate

%

12

                                                               

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of EDC (Electronic Data Capture) Machine Market (USD millions)

                4.1 By Terminal for transaction

                4.2 By End user

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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