Market Entry - Cosmeceuticals Industry in Poland : Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

The global cosmeceuticals market is poised for a steady growth in the developed countries of Europe and North America and is anticipated to expand at a much faster pace in the developing regions. In the developed European economies of the United Kingdom, France, Germany, The Netherlands and others, the obsession with looking young is the greatest driver of the market. The relatively high per capita income makes it possible for consumers to spend on cosmeceuticals. Moreover, marketing activities by companies are highly concentrated in Europe and the U.S. However, cosmeceutical brands are increasingly making headway in the Asia-Pacific region, where the e-commerce boom has given consumers easy access to world-class brands and the disposable income of consumers are also on the rise. The emergence of an affluent middle class with a taste for luxurious products in developing countries such as China, India, Russia, and Brazil shall fuel the growth of the market. By product type, the market is segmented into, hair care, skin care, age-defying, cosmetics and toiletries, injectable cosmeceuticals, tissue fillers, and lip care products. Some of the major players are Croda International Plc., Unilever, Procter & Gamble, L'Oréal, Bayer, Johnson & Johnson, Elementis, Beiersdorf, Shiseido, and Avon.

About the Geography                  

                                                                                                                                                                                              

Poland is an eastern European country bordered by Germany and is a part of the E.U. and NATO. It is a parliamentary republic, which gained independence from the Russian empire in 1918.The government of Poland is politically stable and a pro-business. Poland is the largest beneficiary of EU funds and was ranked as the 20th largest recipient of FDI internationally in the World Investment Report, 2015, by UNCTAD.

Poland has been aggressively working on its infrastructure and has the largest consumer market in the newly joined EU countries. It has had a stable economy with current GDP growth rate around 3.5%. The Polish parliament passed laws in 2002, which aided in investment in SEZs and access to the European Union structural funds. The government has taken several measures to ease the process of setting up a business and incentivized companies to invest in Poland. In July 2011, the Act Limiting Administrative Barriers for Citizens and Businesses went into effect, introducing a series of measures designed to diminish the burden of Poland's state bureaucracy. Since 2012, a company can be registered as a limited liability company within 24 hours. SEZs benefit from income tax and real estate tax exemption. In addition, in the case of hiring in regions with high levels of unemployment, companies can benefit from tax reductions. It also follows the EU laws related to copyright and intellectual property.

Corruption has significantly reduced in recent years through a combination of law enforcement action and political will. 

Poland follows EU’s trade regulations and with its huge workforce and its proximity to major economic powers like the UK, Germany, and France, it has the potential to be the ideal investment hub in Europe.

Component Name

Unit

GDP (USD billion)

475

GDP Annual Growth Rate

3.1

GDP Per Capita

14581

Employment Rate

63.7

Wages

1035.41

Inflation Rate

-0.5

Consumer Price Index (CPI)

168

Interest Rate

1.5

Balance of Trade (USD million)

-345.14

Business Confidence

3.3

Manufacturing PMI (Index Points)

52.2 Index Points

Ease of Doing Business

25

Competitiveness Rank

36

Corruption Rank

30

Consumer Confidence

-2.4

Consumer Spending (USD billion)

68.196

Corporate Tax Rate

19

Sales Tax Rate

23

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Cosmeceuticals Industry (USD millions)

                4.1 By Product

                4.2 By Active Ingredients

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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