Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Hair Care Market Report is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Years for the Above Segments.

Hair Care Market Size

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Hair Care Market Summary
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Study Period 2019-2029
Market Size (2024) USD 90.59 Billion
Market Size (2029) USD 108.43 Billion
CAGR (2024 - 2029) 3.66 %
Fastest Growing Market Latin America
Largest Market Asia Pacific

Major Players

Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Hair Care Market Analysis

The Hair Care Market size is estimated at USD 90.59 billion in 2024, and is expected to reach USD 108.43 billion by 2029, growing at a CAGR of 3.66% during the forecast period (2024-2029).

  • With more consumers becoming conscious about their hair health and wanting to adopt natural and traditional measures for hair enrichment and smoothening, the hair care market is set to grow worldwide. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, and spray.
  • Moreover, the rise in hair problems among millennials, such as hair fall and dandruff due to changing lifestyle patterns and heightened stress levels among the working-class population, is expected to drive the demand for these products in the forecast period. For instance, a 2022 survey on beauty conducted by Daily Vanity, a beauty magazine in Singapore, revealed that around 44% of respondents listed hair loss as their top concern, followed by damaged or dry hair and frizziness.
  • Furthermore, increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic ingredients augment the demand for natural/organic and vegan hair care products. As a result, manufacturers are expanding their product portfolios by investing heavily in research and development to incorporate organic/natural and clean-label ingredients in the formulation of their hair care products, including shampoos, conditioners, hair colorants, and styling products. They are focused on catering to the increasing consumer demand to establish their market and make significant shares in organic and natural segments.
  • For instance, in May 2022, Medimix, the AVA group's flagship brand, launched its new hair care product, Total Care Shampoo. According to the company, the launched products were enriched with natural ingredients, and Medimix Total Care Shampoo is suitable for all hair types. Such developments are expected to support the market growth in the coming years.

Hair Care Market Trends

Demand for Organic Hair Care Products

  • The global market is witnessing an increasing demand for natural and organic products due to consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum, in hair care products. On the other hand, organic and natural hair products are mild on the scalp and do not slump hair quality. Organic shampoos contain natural ingredients such as fruit extracts, herbs, essential/natural oils, and much more. These are often believed to deliver nutrients to coat and add softness and shine.
  • Additionally, there's a worldwide consumer inclination towards products featuring organic ingredients, evident in the increasing sales of organic non-food items in the United States. For example, according to the Organic Trade Association, organic food sales reached approximately USD 5.91 billion in 2022, a rise from nearly USD 5.8 billion compared to the previous year.
  • Furthermore, the demand for organic hair care ranges is primarily driven by the growing consumer preference for sustainable, chemical-free, and eco-friendly products. This surge in demand has prompted significant product innovations in response to current market trends. Companies are emphasizing premium quality and exclusivity within this category. 
  • For instance, in January 2021, Emmbros Overseas, a rapidly growing Indian company in the Beauty and HPC (Health and Personal Care) segment, introduced the GO Range, a premium haircare range under the brand St Botanica. The products were enriched with potent naturally derived ingredients aimed at fortifying and rejuvenating hair while delivering a dose of natural goodness. Such advancements in the organic market segment are anticipated to drive overall market growth in the forecast period.
Hair Care Products Market: Organic non-food sales, in USD billion, United States, 2019-2022

Asia-Pacific is the Largest Market

  • Asia-Pacific stands as the largest market for global hair care, driven by a significant population shift to urban areas and a heightened awareness of hair care practices. Collaborations between various brands and celebrities further bolster market growth. For instance, in August 2023, The Moms Co, a leading D2C brand in India known for its toxin-free and natural personal care products, launched a digital video campaign featuring Neha Dhupia to promote their Natural Protein Hair Care Range. This launch also marked The Moms Co's partnership with celebrity Neha Dhupia for their haircare category.
  • The use of premium hair care products is particularly prominent in Asia-Pacific's megacities. This trend, coupled with the expanding middle-class population and increased spending capacities, is poised to drive market sales in the region. Moreover, there's a growing inclination among urban and youthful consumers to invest more in premium products. Specifically targeting hair concerns such as anti-dandruff, frizz, dullness, brittleness, hair oil, shampoo, and conditioner, specialized products are gaining popularity among users. 
  • Consequently, manufacturers in the region are focusing on launching products with minimal ingredients and addressing specific concerns in line with consumer demands. For example, in August 2023, Dercos by Vichy Laboratories introduced its dermatological anti-dandruff shampoo line in Australia, formulated to address the root causes of dandruff with a proven formula.
Hair Care Market: Market Size (%), By Geography, Global, 2022

Hair Care Industry Overview

The hair care market is fragmented, with several players competing to gain a prominent share. The industry leaders include Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, and Procter and Gamble. The key players are actively focusing on gaining larger market shares through constant product innovation and investments in R&D to develop niche products. ​​​Apart from product innovations, mergers, and acquisitions, market players are considering environmental and human health issues and adopting sustainable initiatives to enhance their green credibility and brand image. Considering the factors mentioned above, the competitive rivalry in the industry is assessed to be high.

Hair Care Market Leaders

  1. Shiseido Company, Limited

  2. Johnson & Johnson Services, Inc.

  3. Unilever

  4. Amway

  5. Procter and Gamble

*Disclaimer: Major Players sorted in no particular order

Hair Care Market Concentration
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Hair Care Market News

  • July 2022: The Johnson & Johnson Company unveiled VIVVI & BLOOM, a new skin and hair care brand tailored for babies and toddlers of all ages.
  • September 2021: Drunk Elephant, a Shiseido Company Limited brand, expanded its distribution channels by introducing its product range to ultra beauty stores both online and offline. This line includes Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray, expanding its haircare offerings.
  • August 2021: Procter & Gamble launched the multicultural hair care line Nou aimed at Gen Z. Initially available on Walmart.com, the Nou brand anticipates in-store distribution, featuring a range of hair oils, shampoos, and conditioners.

Hair Care Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Growing demand for organic hair care products

      2. 4.1.2 Rising hair concerns among consumers

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of counteirfiet products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threats of New Entrants

      4. 4.3.4 Threat of Substitute Product and Services

      5. 4.3.5 Competitive Rivarly In the Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Loss Treatment Products

      4. 5.1.4 Hair Colorants

      5. 5.1.5 Hair Styling Products

      6. 5.1.6 Perms and Relaxants

      7. 5.1.7 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Specialty Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Pharmacies/ Drug Stores

      5. 5.2.5 Convenience Stores

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 Italy

        3. 5.3.2.3 Spain

        4. 5.3.2.4 United Kingdom

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Shiseido Company Limited

      2. 6.3.2 Johnson & Johnson Services Inc.

      3. 6.3.3 Unilever

      4. 6.3.4 Amway

      5. 6.3.5 Oriflame Cosmetics AG

      6. 6.3.6 Procter & Gamble Co.

      7. 6.3.7 L'Oreal SA

      8. 6.3.8 Revlon Inc.

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Beiersdorf AG

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Hair Care Industry Segmentation

Hair care products are used to maintain hygiene and cosmetology related to human hair. 

The global hair care market is segmented by product type, distribution channel, and geography. By product type, the global hair care market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and others. The market is segmented by distribution channels into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, pharmacies/drug stores, and other distribution channels. The study also covers the global level analysis of the major regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Hypermarket/Supermarket
Specialty Store
Online Stores
Pharmacies/ Drug Stores
Convenience Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
Italy
Spain
United Kingdom
France
Russia
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Hair Care Market Research Faqs

The Hair Care Market size is expected to reach USD 90.59 billion in 2024 and grow at a CAGR of 3.66% to reach USD 108.43 billion by 2029.

In 2024, the Hair Care Market size is expected to reach USD 90.59 billion.

Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway and Procter and Gamble are the major companies operating in the Hair Care Market.

Latin America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Hair Care Market.

In 2023, the Hair Care Market size was estimated at USD 87.27 billion. The report covers the Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hair Care Industry Report

Statistics for the 2024 Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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