Market Entry - Beauty Salon Industry in Malaysia: Analysis of Growth, Trends and Progress (2015-2020)
Market Entry - Beauty Salon Industry in Malaysia: Analysis of Growth, Trends and Progress (2015-2020)

PUBLISHED

DEC 2017

Market Entry - Beauty Salon Industry in Malaysia: Analysis of Growth, Trends and Progress (2015-2020)

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About the Market

Fast growing and prolific, the beauty salon industry is built on products and services that help us look our best. Consumers driven by social media trends have led to the evolution of the concept of grooming and beauty for both males and females. The beauty salon industry can be segmented into hair, skin, nail, cosmetics, perfumes and colognes, deodorants, antiperspirant, feminine cleaning, oral hygiene etc. Skincare has the highest market share. The growth potential of beauty salons depends on a variety of factors including demographics, population growth, and latest beauty techniques. The majority of global premium cosmetics sales is concentrated within the developed markets (mostly the US, Japan, and France) but cosmetic markets of the developing countries (Brazil, Russia, India, China) have been growing very fast and accounted for approximately 25% of the market. Small salons contribute heavily to the industry while the 50 largest companies draw just 15% of overall revenue. With a growing market, India is witnessing increased number of international players. The market which was earlier women-centric has started concentrating on male grooming as well, resulting in a large number of unisex salons, opening opportunities for business expansions in the segment. Lakme Beauty Salons, Jawed Habib Hair & Beauty, and L'oreal are some of the leading players in the market.

About the Geography                  

Malaysia is a southeast Asian country with a democratic constitutional monarchy government. It is the fifth largest recipient of FDI in Asia with most of the investment in the manufacturing, finance, mining and distribution sectors. Malaysia has 16 bilateral trade agreements, is a part of ASEAN and WTO, and is currently negotiating a Malaysia-European Free Trade Agreement.

Malaysia is located close to major Asia-Pacific markets and companies investing in Malaysia find it a cost-effective gateway to Asian markets. It has a well-developed financial sector, English-speaking majority, educated workforce, and follows high standards of business and legal practices. The government has a provided many incentives to encourage FDI like liberalizing expatriate employment regime and MSC program, which was launched in 2003 to extend tax exemption from 10-15 years for new technology companies and from 5-10 years for priority companies. It has not been able to generate more foreign investments due to bureaucracy, shortage of skilled workers, and the governments’ policies favoring indigenous Malaysians.

A strong financial sector, developed infrastructure, significant resources, competitive costs, and liberal and transparent investment policies make Malaysia an ideal destination for foreign investment.

Component Name

Unit

                                              GDP (USD billion)

296

GDP Annual Growth Rate

4

GDP Per Capita

10877

Unemployment Rate

3.5

Wages

530.898

Inflation Rate

1.5

Consumer Price Index (CPI)

116

Interest Rate

3

Loans to Private Sector (USD billion)

381.399

Balance of Trade (USD billion)

2.022

Business Confidence

106

Manufacturing PMI (Index Points)

48.6 Index Points

Ease of Doing Business

18

Competitiveness Rank

25

Corruption Rank

54

Consumer Confidence

78.5

Consumer Spending (USD billion)

34.16

Bank Lending Rate (Consumers)

4.46

Corporate Tax Rate

25

Sales Tax Rate

6

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Beauty salon industry (USD millions)

                4.1 By type of service

                                4.1.1 Hair care

                                4.1.2 Skin care

                                4.1.3 Nail care

                                4.1.4 Massage service

                                4.1.5 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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