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Market Entry - Beauty Drinks food Industry in Saudi Arabia: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

Increasing air pollution and busy lifestyle, leading to early aging; and the rising awareness among health-conscious consumers across various countries are triggering the beauty drinks market. The consumers can be categorized into three groups’ viz., teenager, younger women and mature women. Beauty drinks are rich in collagen or protein, vitamins, minerals and fruit extracts. Collagen being the most significant has a lot of market potential and can be used as a multifunctional ingredient for various beverage categories like anti-aging, sports, beauty and health. The latest drinks are formulated with collagen, hyaluronic acid, Q10, and antioxidants. Europe, North America, and Asia-Pacific are the fastest emerging markets. SIPA Spa, The Coca-Cola Company, Sappe Public Company Limited, Big Quark LLC are some key players in the market.

About the Geography

Saudi Arabia is a monarchical state with large oil reserves and is one of the leading members of OPEC. It is an oil-based economy and the government controls most major economic activities. Due to the low oil prices, the government is focusing on expanding its healthcare, education, nuclear, construction, and tourism industries. It is the third largest recipient of FDI in western Asia.

Saudi Arabia has a stable economy, a large local market with a high spending capacity, sound infrastructure, and a well-regulated banking system. Political and social tensions along with the policy of “Saudisation”, which favors domestic labor, have been major obstacles to FDI. Laws regarding intellectual property are not transparent and the laws enforce segregation of sexes in most business and social settings. To attract investors,the government recently announced the opening of the retail and wholesale sectors to 100% foreign ownership. Extensive privatization programs and controlled inflation add to the reasons for FDI. Investors can form joint stock companies, branch offices, and limited liability partnerships only, as a foreigner is not allowed to conduct business as a sole proprietor in Saudi Arabia.

The government also encourages companies to hire local women to improve workplace sex ratios.

 

Component Name

Unit

GDP (USD billion)

646

GDP Annual Growth Rate

1.4

GDP Per Capita

21313

Unemployment Rate

5.6

Inflation Rate

3.3

Consumer Price Index (CPI)

138

Interest Rate

2

Balance of Trade (USD billion)

4.344

Business Confidence

3

Manufacturing PMI (Index Points)

55.3 Index Points

Ease of Doing Business

82

Competitiveness Rank

36

Corruption Rank

48

Consumer Confidence

104

Consumer Spending (USD billion)

68.807

Corporate Tax Rate

20

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Beauty Drinks Industry by Type (USD millions)

                4.1 Anti-Ageing

                4.2 Radiance

                4.3 Detoxicating

                4.4 Vitality

                4.5 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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