Market Entry - Bariatric Surgery Market in Mexico: Analysis of Growth, Trends and Progress (2020 - 2025)

About the Market

The global bariatric surgery market size was valued over USD 1300 million in 2014 and is growing rapidly. Factors contributing to the market are changing lifestyle habits, chronic diseases due to obesity and technological innovations by industry players, with increasing number of incision-free surgeries. In 2013, 62% of the obese people of the world lived in developed countries, followed by developing nations such as China and India. Asia-Pacific is the fastest growing market with over 10.5%, owing to the huge obese population and medical tourism due to affordable surgeries. Even industry players have extended their research facilities in India to study obesity-related factors. Allergan Inc., Covidien Plc, Johnson & Johnson, Intuitive Surgical Inc., GI Dynamics Inc., TransEnterix Inc., USGI Medical Inc. are some of the key players in the market.

About the Geography

Mexico, a USD two trillion economy (15^th largest in the world), is one of the emerging countries most open to FDI. Mexico’s current government, led by President Enrique Pena Nieto emphasized on financial reforms with a long-term aim to improve competitiveness and economic growth. However, mounting organized crime, corruption and administrative inefficiency are hampering development.

The Mexican government has taken on large-scale economic reforms that aim to help ensure the safety of investment operations. In 2000, Mexico signed a free trade agreement called the ‘Global Agreement’, which focuses on commercial liberalization, political dialogue, and cooperation with the EU. Since the NAFTA came into force 22 years ago, Mexico has served as a low manufacturing cost base with direct, duty-free access to the United States. In 2014, the government came up with a national infrastructure plan to improve infrastructure for future operations. SEZs were also created to provide various incentives, trade facilities, duty-free customs benefits and easier regulatory processes.

Despite liberal government policies, there are some unique challenges like comparatively high-interest-rate for a country with a growing banking sector. Mexico’s economic stability is directly tied to the well-being of the US economy. Some sectors are reserved exclusively for Mexican nationals or State and the large size of the country presents supply chain challenges. However, Mexico offers many advantages such as labor costs comparable to Asia-based manufacturing and a strategic location between North and South America, making it attractive to firms who want to break into any of these markets. A young and skilled labor workforce coupled with government support to FDIs makes Mexico a top choice for investors.

The Market Entry Series

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