Turkey’s Baby Food Industry Growth | Opportunities and Upcoming Projects |
Market Entry - Baby Food Industry in Turkey: Analysis of Growth, Trends and Progress (2017 - 2022)

PUBLISHED

DEC 2017

Market Entry - Baby Food Industry in Turkey: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

The baby food market in India is witnessing a rapid growth of about 10-12% per annum. India has the largest population of 0-4-year-olds in Asia. Adding to it, rapid urbanization, mounting population, increasing disposable income and growing number of women workforce has led to the fast-paced expansion of this industry. The availability of good quality food is gradually increasing with innovation in product variant. The usage of novel packaging techniques has given rise to investments and R&D by major companies, to offer better quality products. There is an emphasis on developing foods that are more organic and include enhanced ingredients for higher nutrition for babies, who move beyond basic homemade foods. A growing trend of mergers and acquisitions has been witnessed in the Indian food industry over last few years. Nestlé’s acquisition of Gerber Food and Pfizer Nutrition is a prime example of increasing market consolidation and intensifying competition. Nestle India Ltd., Nutricia International Pvt. Ltd., Raptakos Brett & Co Ltd. are few of the key players in the market.

About the Geography

Turkey is a large country located in western Asia with a population of 74.93 million. It has a parliamentary democracy in place. It is the largest recipient of FDI and has adopted various legislative reforms to bring more foreign investment.

Turkey’s movement towards the EU has made it adopt the regulations and standards of European businesses. The country has great access to nearby markets of the Middle East, Africa, and Eastern Europe.

Low labor costs, growing middle class, large English-speaking population, and the government’s policies like ISPAT and Turkish Commercial Code, have brought huge investments to Turkey. Promoting investments in technology, services, textiles, telecommunications, and shipbuilding, has brought in many foreign companies to invest in Turkey. The proximity to the Middle Eastern conflict, inflation, weak currency, and strong dependence on hydrocarbon imports has slowed down the economy.

 

Component Name

Unit

GDP (USD billion)

718

GDP Annual Growth Rate

3.1

GDP Per Capita

11525

Unemployment Rate

10.2

Wages

489.57

Inflation Rate

7.28

Consumer Price Index (CPI)

282

Interest Rate

7.5

Loans to Private Sector (USD billion)

262.72

Balance of Trade (USD billion)

-4.687

Business Confidence

106

Manufacturing PMI (Index Points)

48.3 Index Points

Ease of Doing Business

55

Competitiveness Rank

55

Corruption Rank

66

Consumer Confidence

74.3

Consumer Spending (USD billion)

7.157

Bank Lending Rate (Consumers)

8.25

Corporate Tax Rate

20

Sales Tax Rate

18

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

1. Introduction

            1.1 Report Description

            1.2 The Country

            1.3 Definition of the Market

            1.4 Research methodology

2. Executive Summary

3. Key Findings of the Study

4. Market Overview

            4.1 Introduction

            4.2 Market Entry Objectives

            4.3 Types of Entry Modes

            4.4 Factors Influencing the Choice of Market Entry Mode

            4.5 Market Entry Strategy Framework

            4.6 Market Segmentation

5. Market Dynamics

            5.1 Drivers

            5.2 Business Challenges/Restraints

            5.3 Business Opportunities

            5.4 Product Life-Cycle

            5.5 Industry Attractiveness – Porter’s 5 Force Analysis

            5.6 Industry Value Chain Analysis

6. Market Entry Parameters

            6.1 Industry Policies & Government Regulations

                        6.1.1 Govt. policies related to foreign investments

                        6.1.2 View on Govt. policies

            6.2 Competitive Analysis

                        6.2.1 Domestic

                                    6.2.1.1 Domestic competitive environment

                                    6.2.1.2 Domestic  Players Profiles and Their Market Share

                                    6.2.1.3 Major Products

                                    6.2.1.4 SWOT Analysis of Major Domestic PlayerS

                                    6.2.1.5 Upcoming Domestic Companies

                                    6.2.1.6 Recent deals

                        6.2.2 Foreign

                                    6.2.2.1 Foreign players Profiles and Their Market Share

                                    6.2.2.2 Major Products

                                    6.2.2.3 SWOT analysis of Major Foreign Players

                                    6.2.2.4 Upcoming Foreign Companies

                                    6.2.2.5 Recent deals

            6.3 Consumer/Customer Behavior Patterns

                        6.3.1 Segmentation -Socio/Economic

                        6.3.2 Behaviour

                        6.3.3 Spending Pattern

                        6.3.4 Target market

                        6.3.5 Seasons

                        6.3.6 Demographic Strength/Weakness

            6.4 Supply Chain Analysis

                        6.4.1 Raw Material Suppliers

                        6.4.2 OEMs

                        6.4.3 Others

7. Risk Analysis

                        7.1.1 Weather/ Natural Risk

                        7.1.2 Systemic Risk

                        7.1.3 Sovereign Risk

                        7.1.4 Liquidity Risk

                        7.1.5 Legal Risk

                        7.1.6 Foreign-Exchange Risk

8. Market Entry Strategy

            8.1 Target Market Identification

            8.2 Identify Target Offering

            8.3 Pricing Strategy

            8.4 Product Adaptation Strategy

            8.5 Technical Innovation Strategy

            8.6 Marketing Collateral

9. Market Roadmap To 2020

10. List of Figures

11. List of Tables

12. Abbreviations

13. Works Cited

14. Disclaimer

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