Latin America is a very lucrative market to invest because the economy is increasing in those countries. This growing economy has had an effect on the disposable income of the people. This has helped industries like laptops and tablets which now has a greater demand in this region. Tablets are being used in schools as well in some countries. The increasing use of tablets has helped the touch screen controller market to grow in this region.
Touch screen displays are in huge demand across the world. First given boost by iPhones and iPads, demand for touchscreen has been rising exponentially with almost every vendor launching its own version of smart devices. This growth is driving the touch screen controller market, with increasing application of touch screen across the industries.
Touch can be enabled on any device and hence this market is highly fragmented. But still consumer electronics contributes maximum to the market in terms of revenues and shipments. At present, market has two types of touch screen controllers: resistive and capacitive. Capacitive touch screen controllers are in huge demand as compared to resistive one as they are more easy to use.
Some of the major vendors mentioned in the report are Atmel, STMicroelectronics, Cypress, Microchip and Texas Instruments.
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