|Study Period:||2016 - 2026|
|Fastest Growing Market:||Asia Pacific|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The ketogenic diet food market is projected to register a CAGR of 5.30% during the forecast period, 2021 - 2026.
Due to the strict imposition of lockdown after the advent of COVID-19, most consumers around the world have been following a strict exercise and diet regime from the comfort of their homes. Therefore, online health training websites and various social media platforms have been promoting to intake healthy diets, which also helps in weight management. Therefore, this factor has increased the consumption of keto-based food and beverage at a faster growth post the outbreak of the global pandemic and is expected to continue gaining momentum during the forecast period (2021-2026).
Also, the COVID-19 pandemic brought massive changes to the retail side of the ketogenic food industry. More consumers started using online ordering for groceries, ranging from click-and-collect to home delivery, which resulted in strong growth in online distribution channels.
As per the National Health Service (NHS), the prevalence of obesity among adults in England has been creeping upwards since 2000. In that year, 21% of men and women in England were classified as obese. However, by 2018, this share had increased to 29% for women and 26% for men. Therefore, the share of overweight males and females has been constantly rising in Europe and around the world, which is exponentially increasing the demand for keto food and beverage in the country.
Therefore, the increasing need for the keto diet among consumers is paving the way for manufacturers to introduce keto products, particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which are often lacking in a keto diet.
Scope of the Report
Keto is short for ketogenic, referring to a diet/food that is low in carbohydrates but high in protein. While originating as a medical diet, it is popularly associated with weight loss. The report on ketogenic diet food is segmented by product type into supplements, beverages, snacks, dairy, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacy/drug stores, specialty stores, online retail stores, and other distribution channels. It also provides an analysis of the ketogenic diet food market in the emerging and established regions, which include North America, Europe, Asia-Pacific, and the Rest of the World. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Product Type|
|Other Product Types|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
Key Market Trends
The Growing Demand for Ketogenic Beverages is Driving the Market Growth
The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Therefore, this factor is driving the ketogenic beverage market and also subsequently driving the ketogenic food market. Some players in the beverage market are steadily launching new drink products targeting ketogenic dieters. MCT (medium-chain triglycerides) oil, almond butter in to-go pouches, and nutritional drinks and bone broth with keto-specific packaging are some of the most popular products in the market. Some of the most popular keto drinks like iced tea, bulletproof coffee, and keto hot chocolate are boosting the demand in the beverages segment of the market studied. For instance, in December 2018, Koia and Whole Foods Market launched a range of drinks that are suitable for people following a ketogenic diet. Koia launched its new line of Koia Keto 100% plant-based protein beverages in three flavors: chocolate brownie, cake batter, and caramel crème.
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Asia-Pacific is Emerging as the Fastest-growing Market
In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid form. Also, keto certifications are also emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the paleo diet or a clean-label diet.
Recently, keto alcoholic beverages like LINGYA, China’s first hard seltzer, have witnessed immense growth in the market, owing to rising in-house consumption of cocktails by consumers of the keto diet, which is further increasing the consumption of ketogenic diet food in the country and the overall region. As per the Ministry of Health and Family Welfare India, in 2016, the urban Indian household's share of overweight men was higher at 26.3%, while the share of overweight women was higher at 31.3%. The shares of overweight males and females have been constantly rising, which is exponentially increasing the demand for keto food and beverages in the developing regions of Asia.
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The ketogenic diet food market is a highly competitive market and comprises regional and international competitors. The market is dominated by players like Perfect Keto, LLC, Glanbia PLC, Nestle, and Pruvit Ventures Inc. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios, so that they can cater to the requirements of various product segments, especially supplements and beverages.
Moreover, companies have adopted strategic partnerships as their key strategy to increase their geographical presence and customer base. For instance, Maxim has partnered with Zenwise Health to reach more clients who were perfectly positioned to benefit from the accelerating shift in online consumer purchasing patterns.
In 2020, Keto Farms, manufacturer of food ketogenic snacks, announced the re-launch of its best-selling crunchy cheese mixes in new single-serve snack packs. Keto Farms Crunchy Cheese Mixes were inspired by classic snack foods and come in three mouth-watering flavors: Nacho Cheddar, Cheesy Jalapeño, and Sweet Strawberry.
In 2019, Keto and Co., maker of the Sated brand of ketogenic or “keto” shake mixes, released a grab-and-go, ready-to-drink format of its product. Sated Ready-to-Drink (RTD) are shakes produced to fill a key gap in the exploding market for convenient low-carb, keto foods. With this launch, Sated markets its brand as the first nutritionally complete keto meal-in-a-bottle to hit the market.
In 2019, Gratitude Health Inc., a beverage industry brand developer dedicated to promoting healthy nutrition through innovative functional drinks, launched KetoRefuel, a ready-to-drink line of ketogenic meal-replacement shakes.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.2 Pharmacy/Drug Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 Rest of the World
184.108.40.206 South America
220.127.116.11 Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Zenwise Health
6.4.3 Know Brainer Foods LLC
6.4.4 Pruvit Ventures Inc.
6.4.5 Perfect Keto LLC
6.4.6 TDN Nutrition
6.4.7 NOW Foods
6.4.8 Glanbia PLC
6.4.9 Atrium Innovations Inc. (Garden Of Life)
6.4.10 Keto and Co.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Global Ketogenic Diet Food Market market is studied from 2016 - 2026.
What is the growth rate of Global Ketogenic Diet Food Market?
The Global Ketogenic Diet Food Market is growing at a CAGR of 5.3% over the next 5 years.
Which region has highest growth rate in Global Ketogenic Diet Food Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Global Ketogenic Diet Food Market?
Europe holds highest share in 2020.
Who are the key players in Global Ketogenic Diet Food Market?
Nestle SA, Zenwise Health, Pruvit Ventures, Inc., Perfect Keto, LLC, Know Brainer Foods LLC are the major companies operating in Global Ketogenic Diet Food Market.