Instant Noodles Industry in Sri Lanka: Analysis of Growth, Trends and Forecast (2018 - 2023)

Instant Noodles Industry in Sri Lanka: Analysis of Growth, Trends and Forecast (2018 - 2023)

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Sri Lanka is an attractive Instant Noodles market in the world with new companies entering in production of Instant noodles in the country. Instant Noodles market is non-matured in Sri Lanka and limited to few players. Recent Ban on Maggi; a Nestle products have created a scope for local made instant noodles like Prima Stella.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, high brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Sri Lanka. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Sri Lanka.

Instant Noodles Industry in Sri Lanka unlike other emerging economy is still very traditional in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Sri Lanka as most of the population does their shopping here.

Apart from Prima, major brands which successfully gained a market share are Maggi, Alli and Delmenge. There are roughly 10 brands available in Sri Lanka and the market is still open for any new entry with smart product. A large share of Instant noodles market is held by Indian player, Maggi.

From an importing nation, Sri Lanka is slowly growing towards exporting country. Almost all the FMCG products are now manufactured in Sri Lanka and some of them are even exported to neighboring countries. However, Sri Lanka is still lagging behind in raw material availability which it source form India and China. India is the biggest trading and strategic partner of Sri Lanka, which also helped the country in stabilizing economy and in civil war. Sri Lanka is sourcing most of the wheat from India, which is a necessary ingredient for Instant Noodles.

What the report offers

The study elucidates the situation of Sri Lanka and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Sri Lanka. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Instant Noodles Industry

                4.1 By Product Type (USD million)

                                4.1.1 Cup/ Bowl

                                4.1.2 Packet

                4.2 By Flavor Type (USD million)

                                4.2.1 Chicken

                                4.2.2 Masala

                                4.2.3 Hot & Spicy

                                4.2.4 Tom Yum

                                4.2.5 Barbeque

                                4.2.6 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                       Market Share

                                       Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                       Trade (Import-Export Analysis)

                                       Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                       Ministries Involved

                                       Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

8. Appendix

                8.1 Sources

                8.2 Disclaimer

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