Instant Noodles Industry in Bangladesh: Analysis of Growth, Trends and Forecast (2017 - 2022)

Instant Noodles Industry in Bangladesh: Analysis of Growth, Trends and Forecast (2017 - 2022)

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Bangladesh is an attractive Instant Noodles market with high growth potential. Instant Noodles market is non-matured in Bangladesh and limited to few players. Recent Ban on Maggi; a Nestle products have created a negative buzz in the market. Not just Bangladesh, many other countries have banned Maggi temporarily and looking to revive the product. Maggi is an Indian made product exported to around 20 countries around the world including Bangladesh. All the countries including India have found that lead is in acceptable limits and now Maggi is looking to revive its market in Bangladesh with other countries. Although, Nestle has to destroy Maggi worth Rs. 56 Crore in India because of high lead content and registered a loss of more than Rs. 60 Crore in July-September Quarter in India, which is the first time when Nestle India faced a loss in past 3 decades. Market witnessed a growth of 1.5% from 2010 to 2017 and will witness a growth of 2.95% till 2022.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Bangladesh. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Bangladesh.

Instant Noodles Industry in Bangladesh unlike other emerging economy is still very nascent and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Bangladesh as most of the population does their shopping here.

Apart from Maggi, major brands which successfully gained a market share are Smith and Jones, Cocola, Pran, Knorr, IMEE, Prosperity, MAMA, IFAD and Namee Express Noodles. There are roughly 15 brands available in Bangladesh and the market is still open for any new entry with smart product. Recently Patanjali Group has launched Noodles in India with name “Patanjali Atta Noodles” which they are also looking to launch in Bangladesh. They are promoting it as healthy noodles made from wheat floor.

What the report offers

The study elucidates the situation of Bangladesh and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Bangladesh. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. 

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Instant Noodles Market Segmentation

                3.1 Segmentation By Raw Material

                                3.1.1 Wheat Flour

                                                3.1.1.1 Market Size

                                                3.1.1.2 Domestic Production Overview

                                                3.1.1.3 Domestic Consumption Overview

                                3.1.2 Rice Flour

                                                3.1.2.1 Market Size

                                                3.1.2.2 Domestic Production Overview

                                                3.1.2.3 Domestic Consumption Overview

                                3.1.3 Moong bean Starch

                                                3.1.3.1 Market Size

                                                3.1.3.2 Domestic Production Overview

                                                3.1.3.3 Domestic Consumption Overview

                                3.1.4 Buck Wheat

                                                3.1.4.1 Market Size

                                                3.1.4.2 Domestic Production Overview

                                                3.1.4.3 Domestic Consumption Overview

                                3.1.5 Very Fine Wheat Flour/Maida Flour/Cake Flour

                                                3.1.5.1 Market Size

                                                3.1.5.2 Domestic Production Overview

                                                3.1.5.3 Domestic Consumption Overview

                3.2 Segmentation By Types of Dishes

                                3.2.1 Basic Noodles

                                                3.2.1.1 Market Size

                                                3.2.1.2 Domestic Production Overview

                                                3.2.1.3 Domestic Consumption Overview

                                3.2.2 Noodles Soup

                                                3.2.2.1 Market Size

                                                3.2.2.2 Domestic Production Overview

                                                3.2.2.3 Domestic Consumption Overview

                                3.2.3 Spaghetti

                                                3.2.3.1 Market Size

                                                3.2.3.2 Domestic Production Overview

                                                3.2.3.3 Domestic Consumption Overview

                                3.2.4 Linguine

                                                3.2.4.1 Market Size

                                                3.2.4.2 Domestic Production Overview

                                                3.2.4.3 Domestic Consumption Overview

                                3.2.5 Tagliatelle

                                                3.2.5.1 Market Size

                                                3.2.5.2 Domestic Production Overview

                                                3.2.5.3 Domestic Consumption Overview

                                3.2.6 Tripoline

                                                3.2.6.1 Market Size

                                                3.2.6.2 Domestic Production Overview

                                                3.2.6.3 Domestic Consumption Overview

                                3.2.7 Mafaldine-Riccie

                                                3.2.7.1 Market Size

                                                3.2.7.2 Domestic Production Overview

                                                3.2.7.3 Domestic Consumption Overview

                                3.2.8 Maccheroni

                                                3.2.8.1 Market Size

                                                3.2.8.2 Domestic Production Overview

                                                3.2.8.3 Domestic Consumption Overview

                                3.2.9 Others

                                                3.2.9.1 Market Size

                                                3.2.9.2 Domestic Production Overview

                                                3.2.9.3 Domestic Consumption Overview

4. Market Entry

                4.1 Market Entry: The Strategy

                4.2 Types of Entry Modes, by Market Entry Objectives

5. Industry Policies

6. Competition Analysis

                6.1 Local Supply Ecosystem

                6.2 Market Share of Major Stakeholders

                6.3 Strategies Adopted, Recent Events

7. Supply Chain Analysis

8. Trade (Import-Export Analysis)

                8.1 Distribution Network & Retail Analysis

9. Processing & Packaging Ecosystem

10.  Sources

11. Disclaimer

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