Influencer Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Influencer Marketing Market Report is Segmented by Component (Software, Services), by Organization Size (Small and Medium Enterprise, Large Enterprise), by Application (Campaign Management, Search and Discovery, Analytics and Reporting, Product Seeding, Others). By End User (Retail and E-Commerce, Fashion and Lifestyle, Travel and Hospitality, Food and Beverage, Others), and by Geography (North America, Europe, by Asia Pacific, Latin America, Middle East and Africa). The Report Offers the Market Size and Forecasts in Value (USD) for all the Above Segments.

Influencer Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Influencer Marketing Market Size

Influencer Marketing Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 18.21 Billion
Market Size (2030) USD 72.83 Billion
CAGR (2025 - 2030) 31.95 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Influencer Marketing Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Influencer Marketing Market with other markets in Technology, Media and Telecom Industry

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Influencer Marketing Market Analysis

The Influencer Marketing Market size is estimated at USD 18.21 billion in 2025, and is expected to reach USD 72.83 billion by 2030, at a CAGR of 31.95% during the forecast period (2025-2030).

  • The growing use of the Internet for advertising has reshaped the business models of numerous companies, offering marketers innovative avenues to connect with their target audiences. These promotional strategies enable marketers to deliver personalized advertisements, enriching the customer experience. Social media giants like Instagram, Meta (formerly Facebook), Pinterest, and YouTube have emerged as dominant players in the marketing arena. Given these trends, the outlook for the influencer marketing platform market is poised for growth in the coming years.
  • Influencer Marketing Hub has observed a swift emergence of innovative solutions in the influencer marketing landscape. For instance, IZEA's introduction of IZZY, a groundbreaking AI assistant, underscores the industry's rapid technological evolution. Additionally, in June 2024, TikTok unveiled its pioneering Symphony feature, a comprehensive suite of AI tools set to transform ad creation on the platform. A recent article from the New York Times highlighted that TikTok is piloting tools enabling brands to craft ads with AI-generated avatars that closely mimic real individuals. These avatars offer customization to mirror specific creators, can be positioned in diverse environments, and are equipped with a new dubbing tool for multilingual speech.
  • Live shopping is reshaping the landscape of influencer marketing. As one of the major trends in social media, it leverages the immediacy and interactivity of live streaming, enabling influencers to showcase products in real time. This dynamic format allows influencers to promote products, engage directly with their audience, field questions, and adapt their sales pitches based on real-time feedback. Such interactivity personalizes and enriches the shopping experience, fostering transparency and trust between influencers and followers. Consequently, live shopping swiftly redefines online retail and influencer dynamics, ushering in a more genuine and interactive shopping atmosphere.
  • The rise in small and medium enterprises (SMEs) has led to intense competition. Businesses are embracing various marketing strategies to reach their target audiences. They opt for influencer marketing as the fastest way to communicate with their customers. Digital marketing helps SMEs create brand awareness and thus encourages customer loyalty and sales growth. Start-ups are investing significantly in digital marketing to build consumer awareness regarding products and services. Hence, the rapid rise in the number of start-ups in developing countries and increasing investments in digital marketing are anticipated to drive the segment growth.
  • On the contrary, moderate regulatory scrutiny surrounds the influencer marketing platform market, especially regarding transparency, advertising standards, and consumer protection. Regulatory bodies worldwide are intensifying efforts to ensure clear disclosure of influencer partnerships and sponsored content to audiences. This oversight seeks to uphold ethical standards, deter misleading practices, and foster trust among influencers, brands, and consumers. As the industry evolves, we anticipate regulatory frameworks will adapt to tackle new challenges and protect the interests of all stakeholders.

Influencer Marketing Industry Overview

The influencer marketing market is semi-consolidated due to the presence of many players. Some of the major players in the market are Upfluence, Aspire, Mavrck, Neoreach, Traackr Inc., and many more. The players are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a competitive advantage.

Influencer Marketing Market Leaders

  1. Upfluence

  2. Aspire

  3. Mavrck

  4. Neoreach

  5. Traackr, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Influencer Marketing Market Concentration
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Influencer Marketing Market News

  • August 2024: The Tourism Authority of Thailand (TAT) has unveiled its new influencer marketing platform, 'TAT Connex', marking a significant step in its digital transformation strategy for promoting and developing tourism. 'TAT Connex' invites a diverse range of participants, including local and international Key Opinion Leaders (KOLs), influencers, bloggers, media personalities, and celebrities. They can connect with ten distinct categories of tourism-related businesses. These categories encompass dining establishments, hotels and homestays, transportation services, recreational activities and attractions, travel agencies, health and beauty services, shopping centers, entertainment venues, and souvenir shops.
  • July 2024: Collective Artists Network, a new media entity focused on pop culture, is venturing into AI by acquiring Galleri5. Galleri5 is an AI-driven platform specializing in influencer marketing analytics and content management, catering to brands and influencers. Its offerings encompass AI-generated visual content, creator intelligence, campaign oversight, and trend prediction. By acquiring Galleri5, the firm is making a significant stride in weaving deep tech and AI into the fabric, bolstering its capacity to deliver state-of-the-art solutions to talents, content platforms, and brands.
  • July 2024: Publicis Groupe has agreed to acquire Influential, the leading global influencer marketing platform. Influential specializes in authentically linking brands to their audiences through creating, deploying, and optimizing digital campaigns driven by creators. As the world's largest influencer marketing firm by revenue, Influential boasts a proprietary AI-driven technology platform that analyzes over 100 billion data points. Its expansive network includes over 3.5 million creators, granting access to data on 90% of global influencers with over 1 million followers. Currently, Influential provides its services to more than 300 brands worldwide.
  • June 2024: Qoruz, an influencer marketing platform based in India, has partnered with Dabur, a brand celebrated for its natural and Ayurvedic products. This collaboration enhances Dabur's influencer marketing strategy, fostering more authentic and impactful connections with its audience. Leveraging Qoruz's sophisticated analytics and influencer management tools, Dabur aims to pinpoint influencers that resonate with the brand's fundamental values. Through Qoruz’s platform, Dabur gains data-driven insights into influencer performance and audience engagement, enabling them to craft campaigns that effectively resonate with their target demographic.

Influencer Marketing Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of Macroeconomic Factors on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement
    • 5.1.2 Increasing Penetration of Social Media Platforms
  • 5.2 Market Restrains
    • 5.2.1 Lack of Credibiity and Authencity
  • 5.3 Key Use Cases and Case Studies

6. MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Organization Size
    • 6.2.1 Small and Medium Enterprise
    • 6.2.2 Large Enterprise
  • 6.3 By Application
    • 6.3.1 Campaign Management
    • 6.3.2 Search and Discovery
    • 6.3.3 Analytics and Reporting
    • 6.3.4 Product Seeding
    • 6.3.5 Others
  • 6.4 By End User
    • 6.4.1 Retail and E-commerce
    • 6.4.2 Fashion and Lifestyle
    • 6.4.3 Travel and Hospitality
    • 6.4.4 Food and Beverage
    • 6.4.5 Others
  • 6.5 By Geography***
    • 6.5.1 North America
    • 6.5.1.1 United States
    • 6.5.1.2 Canada
    • 6.5.2 Europe
    • 6.5.2.1 Germany
    • 6.5.2.2 United Kingdom
    • 6.5.2.3 France
    • 6.5.3 Asia
    • 6.5.3.1 China
    • 6.5.3.2 India
    • 6.5.3.3 Japan
    • 6.5.4 Australia and New Zealand
    • 6.5.5 Latin America
    • 6.5.5.1 Brazil
    • 6.5.5.2 Mexico
    • 6.5.6 Middle East and Africa
    • 6.5.6.1 Saudi Arabia
    • 6.5.6.2 UAE
    • 6.5.6.3 South Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Upfluence
    • 7.1.2 Aspire
    • 7.1.3 Mavrck
    • 7.1.4 Neoreach
    • 7.1.5 Traackr, Inc.
    • 7.1.6 Webfluential.com
    • 7.1.7 Hypetap
    • 7.1.8 IZEA
    • 7.1.9 Meltwater
    • 7.1.10 Creatoriq
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OUTLOOK AND FUTURE

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Influencer Marketing Industry Segmentation

An influencer marketing platform enables enterprise businesses to identify suitable creators, craft goal-oriented campaigns, and effortlessly monitor performance metrics.

Component, organization size, application end user, and geography segment the Influencer market. By component, the market is segmented into (software services). By organization size, the market is segmented into (small and medium enterprises and large enterprises). By application, the market is segmented into (campaign management, search and discovery, analytics and reporting, product seeding, and others) by end users (retail and e-commerce, fashion and lifestyle, travel and hospitality, food and beverage, and others). By geography, the market is segmented into (North America[United States, Canada], Europe [Germany, United Kingdom, France, Rest of Europe], Asia Pacific [China, India, Japan, Rest of Asia Pacific], Latin America [Brazil, Mexico, Rest of Latin America], Middle East and Africa [Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa]). The report offers the market size and forecasts in value (USD) for all the above segments.

By Component Software
Services
By Organization Size Small and Medium Enterprise
Large Enterprise
By Application Campaign Management
Search and Discovery
Analytics and Reporting
Product Seeding
Others
By End User Retail and E-commerce
Fashion and Lifestyle
Travel and Hospitality
Food and Beverage
Others
By Geography*** North America United States
Canada
Europe Germany
United Kingdom
France
Asia China
India
Japan
Australia and New Zealand
Latin America Brazil
Mexico
Middle East and Africa Saudi Arabia
UAE
South Africa
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Influencer Marketing Market Research Faqs

How big is the Influencer Marketing Market?

The Influencer Marketing Market size is expected to reach USD 18.21 billion in 2025 and grow at a CAGR of 31.95% to reach USD 72.83 billion by 2030.

What is the current Influencer Marketing Market size?

In 2025, the Influencer Marketing Market size is expected to reach USD 18.21 billion.

Who are the key players in Influencer Marketing Market?

Upfluence, Aspire, Mavrck, Neoreach and Traackr, Inc. are the major companies operating in the Influencer Marketing Market.

Which is the fastest growing region in Influencer Marketing Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Influencer Marketing Market?

In 2025, the North America accounts for the largest market share in Influencer Marketing Market.

What years does this Influencer Marketing Market cover, and what was the market size in 2024?

In 2024, the Influencer Marketing Market size was estimated at USD 12.39 billion. The report covers the Influencer Marketing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Influencer Marketing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Influencer Marketing Industry Report

Statistics for the 2025 Influencer ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Influencer ing analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.