India Smart TV and OTT News

Recent industry report about India Smart TV and OTT company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ India Smart TV and OTT Market industry experts.

India Smart TV and OTT News

  • May 2022: Kerala Government announced to launch of a state-owned over-the-top platform offering an array of movies, short films, and documentaries. The OTT platform's name is CSpace, an initiative of the Kerala State Film Development Corporation.
  • February 2022: T-Series, one of India's leading film studios, is entering into the production of web series for video streaming devices. The company will focus on creating content for all mediums, which shall appeal to all audience sectors, with gripping shows across genres.
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  • February 2023: Vi entered into e-sports in partnership with Gamerji. Partnering with e-sports start-up Gamerji, Vi, under the umbrella of Vi Games, launched an e-sports platform on the Vi App.
  • September 2022: Fnatic and ASOS signed a three-year deal to bridge the worlds of fashion with gaming. Both brands will develop and deploy multiple offline and online activations as part of the deal, bringing the gaming and fashion worlds together.
  • October 2023 - The Sandbox expanded to Saudi Arabia through a collaboration with Sandsoft. The partnership would boost The Sandbox's operations in Saudi Arabia and develop a team to grow the creator's market and user base in the region.
  • August 2023 - Jump.trade, the flagship NFT gaming platform of GuardianLink, announced its collaboration with NEAR Protocol, a Layer 1 blockchain that aims to decentralize development. The partnership entails the exclusive drop of 1 million NFTs for the racing game RADDX Racing Metaverse.
  • October 2022: The Walt Disney Company’s ILM’s Mumbai facility was to operate a complete VFX and animation services pipeline, working on content for the local market to access the Southeast Asian talent pool. The studio is expected to work on VFX and animation projects of varying sizes and scales for TV, film, and streaming, as well as in-person attractions.
  • July 2022: Cinesite announced that it acquired a majority stake in animation & mocap studio Squeeze, located in Quebec City and Montreal. Squeeze is an animation studio located in Quebec City and Montreal with an international reputation. This acquisition was expected to allow Cinesite to increase further its animation content and service offerings for global markets while bringing mocap and unreal capabilities into the group to service video game and film productions.
  • June 2023: British Encoder announced the launch of its newest catalog that showcases a collection of encoders tailored for various industries, starting from manufacturing and robotics to aerospace and medical devices. These encoders are purpose-built to excel in specific applications and ensure that each encoder seamlessly integrates into the unique environments and challenges of different industries.
  • November 2022: Maxon announced the launch of five new products at the upcoming SPS trade fair in Nuremberg. They include the ECX SPEED 8 motors with pin connection, the integrated ENX 32 MILE encoder for drives from the ECX flat motor series with 32 mm diameter, and the powerful IDX 56 and 70 industrial drives.
  • Oct 2022 - Meta partnered with Microsoft Corporation to bring Teams and Windows apps and games to Quest devices. The partnership would bring new content, including Windows apps and Teams tie-ins, to Meta's Metaverse hardware efforts.
  • Sept 2022 - Netflix and Ubisoft announced intentions to produce three mobile games for Netflix based on some of the global most popular gaming titles beginning in 2023. The three games, first unveiled at Ubisoft's annual digital event Ubisoft Forward, would build on the Valiant Hearts, Mighty Quest, and Assassin's Creed universes and will be accessible exclusively on mobile to Netflix subscribers globally with no commercials or in-app purchases.
  • Jun 2022 - Marmalade Game Studio announced that its mobile game JUMANJI: The Curse Returns is available on the Nintendo eShop for Nintendo SwitchTM, making it available to millions more gamers.
  • October 2022: In collaboration with Ideal Systems Group, Sony provided Alaraby Television with an IP HD/4K-ready Live Production studio that was to be operational in time for the FIFA World Cup Qatar 2022. The solutions for signal routing, control, and setup of the IP live production system include Sony's Live System Management (LSM) and IP Control Software. Additionally, Sony offered two XV-S7000 multi-format video switchers, 11 4K HDC-3500 system cameras, and operability for mid-range productions.
  • May 2022: Sky Wire Broadcast developed into a one-stop shop for system integration consulting and services For Broadcast and Ed-Tech customers in India. Renowned for its broad range of goods and services, Sky Wire Broadcast has introduced the PTZ Camera Series, Video Switchers, Wireless Video Transmitters, and other products with the newest NDI and SRT technology for its customers. The expanded selection represents an expansion of Sky Wire Broadcast's offerings for customers in all industries and market categories, including TV stations, educational institutions, colleges, and universities.
  • April 2023: Razer Inc. announced the 2023 Razer BlackShark V2 Pro, the definitive esports headset evolves. The wireless headset is optimized for performance with cutting-edge audio, durable comfort, and ultra-fast connectivity, boasting a new innovative Razer HyperClear Super Wideband Mic, built-in Pro-Tuned FPS Profiles, 70-hour battery life, Type C charging capabilities, Bluetooth connectivity, and more, the enhanced 2023 BlackShark V2 Pro has been designed in collaboration with some of the world's top esports players, including Hakis (Alliance), Shotzzy (OpTic Gaming), Dexter (MOUZ), Refsgaard (Ninjas in Pyjamas), & Stax (DRX).
  • February 2023: Corsair Gaming Inc. launched a new entry in its acclaimed HS gaming headset lineup: the HS65 WIRELESS. This fashionably lightweight headset boasts two ways to connect to games via low-latency 2.4GHz wireless or Bluetooth, giving the versatility to listen across all your systems and devices. Available in black or white, the HS65 WIRELESS offers advanced audio personalization with Sonarworks SoundID.
  • October 2023, Texas A&M Athletics Sports Science announced that it has entered into an arrangement with Gemini Sports Analytics to offer the Aggies' staff Gemini’s AI software platform built-for sports that is projected to empower the Aggies to access prognostic analytics in addition to metrics to aid support student-athletes. The Gemini application authorizes stakeholders by offering predictive data analytics to the end users, cumulative interdisciplinary professionals' efficiency, and permitting high-level decision-makers to make game-changing choices faster. 
  • February 2023: Gemini Sports Analytics is an AI and Automated Machine learning tool, and SIS (Sports Info Solutions) announced a partnership to pre-integrate SIS data into the Gemini app. Along with the data integration, the two companies would leverage their complementary offerings and develop solutions for their current and future clients. Gemini's mission is to make it faster and easier for sports organizations across the globe to use predictive analytics in their decision-making processes around recruitment, player development, personnel, health and performance, and other management choices.
  • September 2022- GRAVITY Co. Ltd, a producer, and publisher of online and mobile games, announced that Ragnarok Tactics II, a wholly-owned subsidiary, was successfully launched in Thailand. Ragnarok Tactics II is a tactical SRPG in which players level up their characters by gathering monsters. In the game, players fight with their characters and creatures. Aside from the character's progress, the battle's outcome is determined by how the monsters and characters are positioned in the conflict.
  • March 2022 - Microsoft has announced the launch of PC Game Pass in Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. Players can sign up for the PC Game Pass preview, which grants them access to a library of over 100 high-quality games, including new Xbox Game Studios releases on day one, Bethesda games, and an EA Play subscription for a low monthly fee.
  • March 2023: DraftKings Inc. announced plans to open its renowned online sportsbook, subject to licensing and regulatory approval in Massachusetts. Massachusetts will be the 21st state in the union to provide an online sportsbook by Boston-based DraftKings. In addition to giving Massachusetts residents access to several bet types, such as same-game parlays, player props, unique odds, boost choices, and more, DraftKings will also offer clients in the state attractive and exclusive bonuses.
  • January 2023: The fantasy gaming company Fantasy Akhada announced intentions to sell a significant stake to GMR Sports, a GMR Group affiliate, for an estimated USD 160-175 million (INR 1,300-1,400 Crore). The transaction is anticipated to happen in stages, with GMR completing off in the following rounds and displacing some early investors.
  • May 2022: Swedish website Fotbollskanalen received FSport'sflagship fantasy sports product from the gaming and media company with its headquarters in Helsingborg. Through a partnership with TV4, a television network, FSportwill provides the Football Channel with its FSportFree product and associated daily fantasy sports platform. By their agreement, TV4 will advertise the games on the website and social media platforms under a new customary fantasy sports brand and allow users to participate in free-to-play games.

India Smart TV & OTT Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)