Google Project Loon Market Potential - Segmentation and Forecast (2020 - 2025)

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Google’s Project Loon started in June 2013, as a pilot project in New Zealand, which in particular, aims at providing access to the internet to the users located in the most remote areas with absolutely no internet access. It is a known fact that many areas in the emerging and developed regions across the globe are deprived of a proper internet access. By making use of a network of internet-powered balloons traveling on the edge of space, Project Loon intends to connect people in rural and remote areas. This possibility could aid in filling network coverage gaps and even help many in times of natural disasters.

Project Loon has been tested and the complete execution of this project is expected to take effect in the year 2017. It was first tested in New Zealand and the trial was a success. Google’s Loon is close to producing and launch thousands of balloons to provide internet access from the sky.

Given the rising number of the mobile internet subscriptions and not to forget the ever-increasing growth in the world population, the need for access to the internet is going to become stronger in every corner of the world. The consumers’ demands and requirements are evolving and so are the needs in almost all the important industrial sectors.

Google has partnered up with many telecommunication companies such as Spain's Telefonica and Australia's Telstra, Raven Aerostar, and Vodafone in New Zealand to provide internet services that it has promised to provide to its remotely located potential consumers.

The Internet-of-Things (IoT) are changing consumers’ internet behavior, and this particular behavior is also evolving with the various developments happening since the onset of the Internet-of-Things “trend”. The execution of Project Loon will resolve and improve the way the internet is used today and the various services associated with the Internet-of-Things could be extended to the remote areas too, resulting in a well-connected global network. Numerous internet dependent businesses can also benefit from the implementation of this project.

The company is working on high-speed 4G LTE connectivity to enable wi-fi service to users on their cell phones via Project Loon. Internet at 10 megabits per second. The Project Loon balloons are meant to float in the stratosphere covering nearly 800 kms between required ground stations, where each layer of wind varies in direction and speed. After making a note of various observations derived from studying the wind activities in the stratosphere, Project Loon balloons are built to take advantage of this very phenomena and move in the direction of the wind ascending and descending in this layer accordingly.

By sharing the cellular spectrum provided by multiple telecommunication companies, it enables the consumers to be able to connect to the balloon network directly from their mobile devices and other LTE-enabled devices. The network or the internet signal then transmits across the network of balloons and back down to the global internet on earth.

Facebook and SpaceX are also working on similar projects and could be the potential competitors to Google, though Facebook is the only company that has started testing its project by the use of unmanned aerial vehicles unlike SpaceX, which plans to provide a similar internet access facility by the use of a fleet of satellites.   

The growing population, changing consumer internet habits and multiple developments via Internet-of-Things could drive the demand for a full-time easy access to the internet from every corner of the globe, which could be made possible by implementing Project Loon to its full potential.

The study, besides estimating the potential of Google's Project Loon between 2016 and 2021, gives an overview of the dynamics of the market, by discussing various aspects such as drivers, restraints, Porter’s five forces, value-chain, customer acceptance and investment scenario.  

The study in brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized. It approximates the time for innovation, in order for the industry to maintain a stable growth over a sustained period. The report also details the potential for various applications, discussing the recent product innovations and gives an overview on potential regional market shares.

Key Deliverables in the Study

  • Market analysis for the Google’s Project Loon, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the Google’s Project Loon on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights into the major countries/regions where this industry is growing and also identify the regions that are still untapped.

1. Introduction

                1.1 Concept

                1.2 Applications

                1.3 Study Deliverables

                1.4 Scope of the Study

                1.5 Research Methodology

2. Executive Summary

3. Market Overview

                3.1 Current Market Scenario

                3.2 Market Drivers

                3.3 Market Restraints

                3.4 Market Trends

                3.5 Recent Innovations and Product Developments

4. Market Dynamics

                4.1 Porter's Five Forces Analysis

                                4.1.1 Bargaining Power of Suppliers

                                4.1.2 Bargaining Power of Buyers

                                4.1.3 Degree of Competition

                                4.1.4 Threat of Substitution

                                4.1.5 Threat of New Entrants

                4.2 Product Life Cycle Analysis

                4.3 Value-Chain Analysis

                4.4 Customer Acceptance/Adaptability

                4.5 Comparative Analysis

                4.6 Investment Scenario

5. Market Potential - Size, Forecast, Trends & Opportunities

                5.1 Market Definition

                5.2 Market Size Forecast

                5.3 Regional Market Analysis

6. Google - Company Analysis

                6.1 Overview

                6.2 Major Competitors

                6.3 Recent Developments

7. Conclusion

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