Market Trends of Tea Industry
Health Benefits of Tea is Propelling the Market Growth
- Tea consumption is majorly driven by consumers' search for new non-alcoholic beverages over fruit juices and carbonated drinks. Consumers are developing an affinity for tea due to its bag version, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.
- Market players are launching new and healthy tea products, which are attracting consumers across the world. Tea provides hydration, instant refreshment, and stimulating effects that are beneficial for consumer health. Various herbal variants with fortified nutrients in different sizes and flavors are available in the market, propelling its growth. Market players are launching ayurvedic and herbal tea in the market to attract consumers.
- For instance, in June 2022, the United Kingdom-based Clipper Tea Company expanded its product range in the United States with new packaging and flavors. The newly added flavors include organic earl grey black tea, organic orange & turmeric herbal tea, organic green tea & lemon, organic winter apple and cinnamon herbal tea, and organic winter berries herbal tea.
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Asia Pacific Holds Largest Segment
- Health benefits associated with consuming tea and increasing awareness of the harmful effects of carbonated drinks among people are significant factors increasing the demand for tea in the Asia-Pacific region. The increasing knowledge about the benefits of drinking tea for consumers with arthritis, cardiovascular diseases, and high blood pressure is likely to pave the way for market growth in the future. Black tea remains the most popular bottle, with green tea gaining popularity primarily due to the preferences of health-conscious consumers.
- Due to increasing innovation like different tea flavors, Gen Z and millennials are attracted to consumption of it. Additionally, the working population in the region prefers tea for instant energy and hydration during working hours. Owing to all these factors, the market players are launching healthy and flavorful tea products in the market to cater to consumer demand.
- In November 2022, Netsurf Network launched a series of herbal teas in India. The products are available in different herbal flavors, i.e., Bramhi & cinnamon, ginger & cumin, ashwagandha & lemon, and others.
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