Snack Bar Market - Growth, Trends and Forecasts (2019 - 2024)

Global Snack Bar Market is segmented by Type (Cereal Bar, Energy Bars and Other Snack Bars), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others), and Geography.

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

South America

Largest Market:

North America

CAGR% (2019-2024):

5.4%

Key Players:

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Market Overview

Global snack bar market is forecasted to reach 20.4 billion USD by 2024, registering a CAGR of 5.4% during the forecasted period (2019 - 2024).

  • Energy bar product type segment is expected to account for the highest revenue share in the global snack bar market in 2018, attributable to their higher crude protein content when compared to other protein bars. Energy bars are primarily composed of carbohydrates, with significant amounts of protein and fat. The high-carbohydrate content provides fuel for muscles, protein helps with muscle repair, and their low-fat/low-fiber formulation makes them easy to digest, thus, making them the perfect workout snack.
  • Granola/muesli bars are the most popular types of cereal bars. Granola is highly nutritional, as it contains vitamins, minerals, and other essential nutrients, such as dietary fibers, sodium, potassium, zinc, phosphorus, magnesium, calcium, vitamins E and C, niacin, iron, and thiamin.  

Scope of the Report

Global snack bar market is segmented by product type into, cereal bar, energy bars, and other snack bars. By distribution channel the global snack bar market is segmented into, supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Supermarket/Hypermarket
Convenience Store
Specialty Stores
Online Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Demand For Plant-based Bars And Bars With Functional Claim

With the increased inclination toward plant-based products and vegan diet, there has also been a demand for vegan snack bars. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry. For example, in 2018, Clif Bar & Company launched an energy granola bar made with plant-based protein, in order to increase its share in the cereal bar segment. The product claims to contain 8g of protein and 27g of whole grain per 10 ounces, served in four distinct flavors, namely cocoa chocolate, white chocolate, macadamia nut, cinnamon almond, and blueberry crisp.

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North America is the largest market in the global snack bar market

Americans are progressively becoming health conscious, which, in turn, is generating the demand for healthy foods. Snack and cereal bar manufacturers in the region are successfully meeting the rising consumer demand for the nutritious dietary snacks. Due to the high competition in the snack bar market in North America, the manufacturers are launching the variants of the snack bars to differentiate their products in the market. Repositioning of the products is the key strategy to serve the wide range of consumers and strengthen the consumer base, in order to gain increased market share. Protein and fiber form the key component of these snack bars. Millennial population and the baby boomers are the major consumers of snack bars in the United States. In this regards, in February 2018, Pepsico launched snack bar, with fruits and vegetables, in North America, the use of vegetables in the snack bar acts as the differentiator for the Pepsico’s snack bars.

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Competitive Landscape

The snack bar market is a highly competitive market, with the presence of prominent global players and various regional players. The major players of the market are having a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. Associated British Food, GlaxoSmithKline PLC, Abbott Laboratories Inc, and Nestle are some of the other major giants in the snack bar market with a global presence. The market has the presence of various regional players and most of them are privately owned, for instance, Kind Snacks in the United States, Halo Foods in the United Kingdom, and so on.

Major Players

  1. The Kellogg Company
  2. ASSOCIATED BRITISH FOODS PLC
  3. GENERAL MILLS INC.
  4. Nestle SA
  5. PEPSICO INC.

* Complete list of players covered available in the table of contents below

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Download the market shares of key players in this industry.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. 5.1.1.1 Granola/Muesli Bars

        2. 5.1.1.2 Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 Associated British Foods

      3. 6.4.3 General Mills

      4. 6.4.4 Nestle SA

      5. 6.4.5 PepsiCo

      6. 6.4.6 Post Holdings,Inc.

      7. 6.4.7 Cliff Bar & Company

      8. 6.4.8 Halo Foods

      9. 6.4.9 KIND Snacks

      10. 6.4.10 Mars Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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