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The Retail Analytics Market is segmented by Solution (Software and Service), Deployment (Cloud and On-premise), Function (Customer Management, In-store Operation, Strategy and Planning), and Geography.
Fastest Growing Market:
The Retail Analytics market was valued at USD 5.29 billion in 2019 and is expected to reach USD 15.03 billion by 2025, at a CAGR of 19% over the forecast period 2020 - 2025. The robust outlook of the retail industry, coupled with the digital revolution that is aided by technological advancements and proliferation of smartphones, has encouraged retailers to rethink their business strategies and make the most of the opportunity. With the growth of e-commerce, customer preferences and behaviors have changed drastically.
Retail analytics is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc., which are crucial for marketing and procurement decisions. It also offers detailed customer insights, along with insights into the business and processes of the organization, with the scope and need for improvement.
|Strategy and Planning|
|Supply Chain Management|
|Marketing and Merchandizing|
|Middle East & Africa|
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The Retail Analytics Market is moderately competitive. The players in the market are innovating in providing strategic solutions to increase their market presence and customer base. This is enabling them to secure new contracts and tap new markets.
September 2018 - SAP launched new features to digitally optimize the supply chain and infuse it with intelligence from product design and production to delivery, operations and service. With the integration of SAP S/4HANA to digital supply chain solutions from SAP, companies can gain new insights, make predictions and instantly adapt in an agile supply chain that extends to customers and supplier networks.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Increasing E-retail Sales
4.3.2 Rising Demand for Predictive Analysis
4.3.3 Technological Advancements in AI and AR/VR
4.4 Market Restraints
4.4.1 Lack of General Awareness and Expertise
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5. TECHNOLOGY SNAPSHOT
6. MARKET SEGMENTATION
6.3.1 Customer Management
6.3.2 In-store Operation
6.3.3 Strategy and Planning
6.3.4 Supply Chain Management
6.3.5 Marketing and Merchandizing
6.3.6 Other Functions
6.4.1 North America
6.4.3 Asia Pacific
6.4.4 Latin America
6.4.5 Middle East & Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 SAP SE
7.1.2 IBM Corporation
7.1.3 Alteryx Inc.
7.1.4 Salesforce.com Inc. (Tableau Software Inc.)
7.1.5 Oracle Corporation
7.1.6 Retail Next Inc.
7.1.7 SAS Institute Inc.
7.1.8 Fujitsu Ltd
7.1.9 Angoss Software Corporation
7.1.10 Hitachi Ltd.
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
* List Not Exhaustive