Healthcare E-Commerce Market Size

Statistics for the 2023 & 2024 Healthcare E-Commerce market size, created by Mordor Intelligence™ Industry Reports. Healthcare E-Commerce size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Healthcare E-Commerce Industry

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Healthcare E-Commerce Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 0.44 Trillion
Market Size (2029) USD 1.03 Trillion
CAGR (2024 - 2029) 18.70 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Healthcare E-Commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Healthcare E-Commerce Market Analysis

The Healthcare E-Commerce Market size is estimated at USD 0.44 trillion in 2024, and is expected to reach USD 1.03 trillion by 2029, growing at a CAGR of 18.70% during the forecast period (2024-2029).

Healthcare e-commerce refers to the online buying and selling of healthcare products, services, and medications through digital platforms. Key factors projected to drive the healthcare e-commerce market are the increasing demand for online healthcare services and technological advancements. In addition, enhanced convenience and accessibility associated with e-commerce platforms are further projected to spur industry expansion over the forecast period.

The demand for e-commerce solutions in healthcare is increasing amid the various benefits/advantages they offer. For instance, according to April 2022 data from Careissue, the uptake of e-commerce in the healthcare space increased due to convenience, discounts, wide product portfolio, and aftersales services offered by them. In addition, the transparent pricing pattern of e-commerce platforms is further anticipated to spur market growth over the forecast period.

The surging internet and technology penetration worldwide and other advantages associated with e-commerce are further expected to accelerate its adoption in healthcare. For instance, according to an article published by the International Journal of Research Publication and Reviews in July 2022, the penetration of e-commerce in healthcare has increased amid growing global internet diffusion. Moreover, as per the same source, e-commerce offers great flexibility to customers to view and purchase healthcare solutions of their choice from the comfort of their homes. Thus, such aspects are further projected to foster market expansion over the forecast period.

The market is projected to witness significant growth opportunities amid the growing penetration of digital and smart healthcare practices. For instance, according to an article published by the International Journal of Environmental Research and Public Health in February 2023, various technological advancements bolstered the adoption of digital health in the healthcare space and accelerated the adoption of telemedicine and e-commerce practices in the healthcare sector. Thus, the growing penetration of digital healthcare is projected to augment the uptake of e-commerce over the forecast period.

The market is also projected to witness growth opportunities amid several strategic initiatives undertaken by industry participants to bolster their revenue generation. For instance, in October 2023, Dr. Reddy's Laboratories Ltd launched 'Celevida Wellness' one of its direct-to-consumer (D2C) e-commerce websites for diabetes patients, with the help of its subsidiary named Svaas Wellness Limited.

In November 2023, Wellify, a direct-to-consumer health platform of Piramal's consumer product division (CPD), joined the open network for digital commerce (ONDC) to leverage its e-commerce capabilities. Thus, such developments undertaken by the industry participants are anticipated to accelerate market expansion over the forecast period.

Thus, the above-mentioned factors, like increasing demand for online healthcare services and technological advancements, are expected to boost market growth over the forecast period. In addition, several strategic initiatives undertaken by the market participants are further expected to foster market growth during the forecast period.

Healthcare E-Commerce Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)