The study, besides estimating the glasses-free 3D TVs market potential between 2016 and 2021, analyzes on who can be the market leaders and what partnerships would help capture the market share. A SWOT analysis is carried out on the potential entrants' existing capabilities and investing culture, that would help them create an industry as a whole and be the front runners of it.
The study in detail deals with the product life cycle, comparing it to the relevant products from across industries that have already been commercialized. It approximates the time for innovation, in order for the industry to maintain a stable growth over a sustained period.
Seeing things in 3D is the most natural way to perceive and process information. So, making a television, which can project images in 3D has the potential to create a revolution.
The 8K resolution TV that offers every bit of a 4K TV but on a larger screen that includes 3D features without needing glasses is something the future wishes for.
Even though the technology is under-developed, it holds huge potential for that it can be adapted to other media like monitors, tablets, smartphones and movie screens as well.
Big players in the electronics industry have already entered in the market. Samsung released an 110-inch wide 8K-resolution glasses-free 3D TV ready to enter the market. Dolby Labs partnered with electronics giant Philips to provide glasses-free 3D solutions for content providers. LG, Toshiba and DIMENCO are few other players in the market.
Even though the companies promoted 3D TV with glasses as ‘the next big thing’, it failed to penetrate the market, mainly because of the need of glasses to experience 3D, especially when multiple persons are watching the screen, a pair is needed for each person. Whereas, 3D TVs without glasses eliminate this need and can gain wide customer acceptability. But, a relative lack of detail and sense of depth compared to TVs with 3D glasses, narrow viewing angles, distorted and localized softness when viewed from different angles are the drawbacks that need to be addressed. Also, a TV which offers 3D features without the need of glasses is going to revolutionize the industry, these 8K resolution TVs which are 4 times the resolution of a 4K TV that had just entered the market, are going to cost a fortune and not are affordable by most.
With increasing amount of video content being watched on small screens, providing a glasses-free 3D display on mobiles and tablets, which is much easier, is an opportunity that shouldn’t be overlooked. Stream TV Networks entered into the market with their glasses-free 3D-TV called Ultra-D. By making a deal with Inception Digital, they are developing their technology to make it useful for products other than just TV.
The report focuses on the most important aspect of commercializing a technology - acceptance and adaptability. The study tries to combine the opinions of potential early adopters along with taking cues from the relative success/failure of the related products/ technologies from across the industries.
Key Deliverables in the Study
1. Section 1
1.5 Value-Chain Analysis
1.6 Product Life Cycle Analysis
1.7 Consumer Acceptance/adaptability
2. Section 2
2.1 Market Definition
2.2 Market Size Estimation
2.3 Market Segmentation
2.3.1 Potential for Various Segments
2.3.2 Potential for Various Applications
2.4 Regional Market Analysis
3. Section 3
3.1 Potential Entrants
3.1.3 Market Share Estimation