Market Share of Functional Water Industry
The functional water market is competitive and growing due to products varying across packaging formats, flavors, and sizes. The market vendors are developing new products emphasizing organic and taste variants to increase their market shares and gain traction in the global marketplace. Flow Beverage Corp., The Coca-Cola Company, PepsiCo Inc., Vitamin Well, and Nirvana Water Sciences Corp are prominent players in the functional water market. These players have marked their position in the market with a unique product portfolio, such as water enhanced with wildflowers and organic herbs. Moreover, regional or domestic companies have been marketing their products with strategies such as sponsorships and significant advertising investments.
Functional Water Market Leaders
The Coca-Cola Co.
PepsiCo Inc.
Vitamin Well
Nirvana Water Sciences Corp.
Flow Beverage Corp.
*Disclaimer: Major Players sorted in no particular order
