Football News

Related Sports and Fitness Industry News

• April 2023: Anytime Fitness introduced its AF SmartCoaching technology and AF App. The company asserts that this app empowers its members to achieve and maintain comprehensive health and fitness benefits.
• March 2023: Life Fitness unveiled its cutting-edge cardio, strength, and digital product innovations at the IHRSA 2023 event.
• March 2023: Bamford revealed the inauguration of a private members' fitness and health club in the Cotswolds, characterized by sustainability and a science-based approach to luxury fitness.

• In August 2023, Callaway launched new Paradym Star Woods irons. Callaway added new driver, fairway wood, hybrid, and iron models to its Paradym lineup, emphasizing smaller weights, shafts, and grips.
• In April 2022, Nike released new golf shoes to prepare for The Masters, including the TW' 14, Lunar Control, and Lunar Clayton shoes. All three models feature premium white uppers with various color design details, including the outsole, lacing eyelets, and Swoosh.
• In February 2022, Adidas Golf introduced its Rebelcross range of footwear for golfers. It includes the spiked golf Tour360 22 shoes, which are made from a premium leather upper and provide water-resistant properties.

• August 2022: Porsche announced a new partnership with Pon Holdings' Ponooc Investment BV to develop an e-bike drive system in the upcoming few years.
• July 2022: Pedego Electric Bike Shop, opened near the W&OD Trail in Leesburg, Virginia, United States, is the brand's first location in Loudoun County. A total of 16 different bike models from the Pedego brand will be available in the shop. Furthermore, the brand would also offer services for Pedego brand bikes, rentals, accessories, and tours.
• June 2022: Trek Bicycle Corporation acquired Folsom Bike, a locally owned and operated bike company. The stores offer brands like Trek, Electra, Niner, Cervelo, Giant, Liv, Momentum, Pinarello, and Pivot.

• October 2022: Pon Holdings' Cervélo launched ZHT-5, a cross-country mountain bike that prioritizes low weight and efficiency. Cervélo claimed that the ZHT-5 is 'purpose-built' for XC racing and will make its race debut at the first round of the XCO World Cups in Valkenburg, Netherlands.
• September 2022: Pon Bike acquired the Dutch e-bike brand Veloretti. Veloretti sells bikes in Europe.
• September 2022: The Accell Group's Haibike brand launched a brand-new e-bike designed in the MTB (mountain bike) category in Europe. The Lyke eMTB is offered with a removable watt-hour battery.

• August 2021: Johnson Health Tech Co. Ltd acquired Matrix Fitness South Africa, a distributor for JHT prior to the acquisition, becoming the first fitness equipment company to have a wholly-owned subsidiary in Africa. The major strategy behind this move was to expand the business in the African region, which will result in positive revenue growth in the long term.
• June 2021: ICON Health & Fitness announced that it changed its corporate name to iFIT Health & Fitness Inc. (iFIT). According to the firm, the change reflects iFIT's commitment to delivering personalized, connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.
• January 2021: Nautilus Inc. expanded connected home fitness products featuring the enhanced JRNY Digital Fitness Platform by introducing the next generation of the popular BowflexMax Trainer, which expanded the Bowflextreadmill line, helping members achieve their fitness goals by offering curated workouts and entertainment options that stream while being coached.

• In January 2021, Raleigh USA launched an urban e-bike, 'REDUX IE,' at an affordable price of USD 3,499 for the male-destined frame. The model has been designed using 6061 T6 alloys prepped for a mid-mounted motor and semi-integrated battery, accompanied by a Bosch Performance Speed motor with 350 watts of power.
• In June 2021, Cannondale announced the launch of its platform bicycle model 'Jekyll' 2022. The most striking aspect of the new platform would be that the shock is mounted within the Gravity Cavity in the downtube, which would keep weight nice and low. The new model would add to Cannondale's high-performance, endurance bike portfolio.
• In April 2021, Charge Bikes, a brand owned by Dorel Industries Inc., announced its partnership with Backbone Media as its public relations agency of record to help introduce e-bikes to more consumers and get more people into riding.

• In October 2022, Nike launched a new High Visibility Premier League ball for the season 2022-23. The new winter ball provides increased visibility with the same Aerowsculpt technology as the regular Premier League 2022-23 ball.
• In June 2022, PUMA, the global sports company, and Lega Serie launched a new match ball to mark the beginning of their partnership.
• In April 2021, in a joint announcement, the Ligue de Football Professionnel (LFP) and Decathlon announced that Kipsta would become the official ball supplier for French soccer's two highest divisions from the beginning

• June 2022: Newell Brands' Contigo launched Reusable Beverage Containers, Contigo Uptown Dual-Sip Thumbler, River North 2-in-1 stainless steel can cooler and tumbler, and River North stainless steel wine tumbler with a splash-proof lid. These products are reusable on-the-go beverage containers.
• March 2022: Big Agnes, an outdoor equipment brand, announced the launch of its 3N1 sleeping bag series. 3N1 system consists of two separate sleeping bags, which can be combined to offer a deluxe and roomy, temperature-controlled sleep space in variable conditions.
• January 2021: Big Agnes partnered with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing guides, educators, and staff with its newly redesigned insulated jackets.

• December 2022: TextileGenesis™, a pioneering traceability platform custom-built for the textile ecosystem, was acquired by Lectra. Lectra is a company that offers consultancy and professional services to companies in many different sectors. This provides its customers with a vast collection of fashion.
• August 2022: Archroma to acquire the Textile Effects business of Huntsman. Both Archroma and Textile Effects are founding members of Sustainable Chemistry for the Textile Industry (SCTI), an alliance of leading chemical companies that strives to empower the textile and leather industries to apply sustainable, state-of-the-art chemistry solutions.

• June 2023: Saint Laurent Paris and Girard-Perreguax launched a limited-edition digital watch, the Casquette. The watch features an LED display with quartz movement. The company made only 8000 watches.
• August 2022: Casio launched the first G-Shock smartwatch powered by Google's OS Wear. The smartwatch is designed for outdoor sports, including surfing and snowboarding. The watch is available in blue, black, and red colors. The watch has a titanium carbide finish and is water resistant up to 200 meters.
• March 2022: The Swatch Group Ltd announced a partnership between two brands, Swatch and Omega, to launch its new product, Bioceramic MoonSwatch. All designs in the collection come in Swatch's patented Bioceramic, a mix of ceramic (two-thirds) and a material derived from castor oil (one-third).