Market Insights

The global food betaine market is expected to register a CAGR of 5.9% during the forecast period, (2018-2023). Betaine has shown potential benefits for fighting heart disease, improving blood composition and helping promote muscle gain and fat loss. It can be prepared synthetically or from sugar beet molasses and is extensively used in food and personal care products.

Market Dynamics

The rise in awareness about the nutritional value of betaine when used in dietary supplements. The increasing popularity of energy and sports drinks, in which betaine is used has further extended the scope for the betaine market. Growing potential for betaine in the food and feed industry, the rising demand for natural betaine in various food products like cereals and confectioneries, growing popularity among consumers regarding its numerous nutritional benefits and multi-functional usages in food and personal care are driving the market. Excessive usage leading to allergies, various side effects to human health and increasing raw material prices are hindering market growth.

Market Segmentation

On the basis of type, synthetic betaine is the largest segment but natural betaine is expected to be the fastest growing over the forecasted period due to increasing health consciousness among consumers and awareness on the adverse effects of synthetic betaine. On the basis of form, betaine hydrochloride is expected to be the fastest growing due to its organic nature and numerous health benefits. On the basis of applications, it is segmented into beverages, confectionery, cereal products, dairy, nutritional supplements etc. Major applications can be seen in nutritional supplements due to its health benefits and anti-stressing agent, which are found to improve athletic performance. Natural Betaine is recommended for use in Rinse off and Skin Care products. 

Regional Analysis

North America is the major market for betaine due to rising demand of health drinks. Europe comes second with various food regulatory bodies accepting its consumption. However, Asia-Pacific is expected to be the fastest growing market owing to rising demand for sports drinks and dietary supplements, followed by North America.

Competitive Landscape

The major players in the market are BASF SE, Associated British Food Plc., E. I. Du Pont de Nemours, American Crystal Sugar Company, Solvay S.A., Nutreco N.V., Kao Corporation, Amino GmbH, Sunwin Chemicals, Weifang Sunwin Chemicals Co. Ltd., Stepan Company. The major companies are focusing on the sports and dietary supplements industry in order to gain competitive edge.

• BASF and Solazyme launch the first commercial microalgae-derived betaine surfactant, Dehyton^® AO 45. New product developments and increased R&D activities by the key players enable them to hold a prominent share in the global market.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
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Customization of the Report

• Value chain analysis
• Consumer behavior analysis in country level

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