FMCG Industry in India: Analysis of Growth, Trends and Forecast (2020 - 2025)

Looking to buy the report?

India is the most attractive FMCG market in the world. FMCG market matured in India over the years but still it is highly fragmented. There are around 12-15 million outlets in the country making it a US$ 327 billion market. In past 5 years FMCG market witnessed a growth of 21.4% from 2010 to 2014, which is higher than Indian GDP growth.

Growing youth segment and working women population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization, Increase in number of upper middle class and rising internet penetration are the biggest drivers in the growth of FMCG industry of India. Also, rapid real estate infrastructure development, easy access to credit, increased efficiency due to development in supply chain and growing interest of investors are also helping FMCG sector to grow in India.

FMCG Industry in India unlike other emerging economy is still very traditional in nature and is largely controlled by Cooperatives and Independent FMCG companies. Street markets play an important role in the FMCG industry of India as most of the population does their shopping here. Before the liberalization and globalization in 1991, western apparel, foods etc. were not available in the Indian market and the brand awareness and recall among the local population was negligible but after 1991 the awareness has steadily increased. This has allowed international brands to flourish.

Apart from normal brick and mortar stores e-commerce is the next big sector in India and is poised for a boom. India has all the necessary conditions like moderate per capita GDP, rising internet connections, large number of engineering graduates etc. which are required for the success of E-commerce. Currently the E-commerce Market is worth more than billions of dollars but that is just the tip of the iceberg. The retail industry of India is hugely untapped and investors can massive returns when they decide to enter India’s retail sector. The Retail Market in India is expected to grow at a CAGR of XX.XX% till 2020.

What the report offers

The study identifies the situation of India and predicts the growth of its FMCG Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the FMCG Sector Of India. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by bazaars, brick and mortar shops and e commerce.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

                4.1 Market Overview

                4.2 Industry Value Chain Analysis

                4.3 Industry Attractiveness – Porter’s 5 Force Analysis

                4.4 PESTEL Analysis

                4.5 Industry Policies

5. Market Dynamics

                5.1 Introduction

                5.2 Drivers

                                5.2.1 Strong and large consumer base

                                5.2.2 Government Initiatives

                                5.2.3 High Margin making it attractive

                5.3 Restraints

                                5.3.1 Large Investment Required

                                5.3.2 Restricted availability of space in big cities

                                5.3.3 Weak Supply Chain

                5.4 Opportunities

                                5.4.1 Small Scale Shops

                                5.4.2 Distribution companies

6. India FMCG Market

               6.1 Segmentation By Products

                                6.1.1 Home and Personal Care

                                       Fabric Wash

                                       Household Cleaners

                                       Oral Care

                                       Skin Care

                                       Hair Care

                                       Personal Wash

                                       Cosmetics & Toiletries




                                       Paper Products And Shoe Care

                                6.1.2 Food and Beverages


                                       Staples/ Cereals

                                6.1.3 Bakery Products




                                       Snack Food


                                       Ice Cream

                                       Processed Fruits



                                       Dairy Products

                                       Branded Flour



                                6.1.4 Cigarettes and Pan Masala

7. Investment Analysis

                7.1 Recent Mergers And Acquisitions

                7.2 Investment Outlook

8. Future of India FMCG Market

9. Competitive Intelligence – Company Profiles

                9.1 ITC

                9.2 Heinz

                9.3 Hindustan Unilever Limited

                9.4 Procter and Gamble

                9.5 Nestle

                9.6 Dabur

                9.7 Godrej

                9.8 Colgate

                9.9 Marico

                9.10 Britannia

                9.11 Venkys

                9.12 MTR

                9.13 Everest

                9.14 MDH

                9.15 Tata Group

10. List of figures

11.List of Tables

Looking to buy the report?

Need a report that reflects how COVID-19 has impacted this market and its growth?

Looking to customize report?



By submitting, you confirm that you agree to our privacy policy