By application, chemical seed treatment has the maximum market share and the non-chemical seed treatment is expected to register the fastest growth rate during the forecast period. The awareness about organic farming is growing in the region at a fast rate and the area under organic farming is also increasing at a rapid rate. Despite the fact that France is the biggest market for seed treatment of rice, with a share of 41.4% in 2015, the German demand for the same is expected to record the fastest CAGR of 7.1% and overtake France, to rise as the largest market by 2023.
Disease infestation of rice seeds leads to the most devastating impact, leading to high-value grains becoming low-value stock. Seed treatment comes as the most cost-effective solution to protect the high-value seeds, which probably foliar & soil treatment is not able to achieve. Seed treatments are also considered as a cheaper insurance for crops, which might be unsalable in future if left untreated. As per research carried out by University of Wisconsin in 2014, the use of seed treatment avoids to a large extent replanting of crops, as it increases the initial plant stands by 20%, on an average.
The growing awareness among farmers over the use of rice seed treatment has resulted in support from the government. Various regulations and government agencies are encouraging the use of rice seed treatments. About 70% of the seed requirement is met from farmers’ own stock, which is not treated before sowing. Even in situations where the seed is purchased from private or public sector agencies, except hybrid seeds, all seeds are not treated. It has been studied that 80% of the seed sown in the country is untreated, as against the 100% seed treatment practice.
Major Players: Adama Agricultural Solutions Ltd, Advanced Biological Marketing Inc., BASF SE, and DowDuPont, among others.
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