Honey is still considered a healthier alternative to many high calorie spreads. The sales for honey in the UK in the year 2016 amounted to 242.6 million US dollars. The rising health consciousness among consumers has given way to new low calorie spreads. The major market players in this industry are Unilever Group, Wellness Foods Ltd.,Premier Foods Plc and Sioux Honey Assoc.The global market for honey has witnessed a growth rate of 6.6% for the year 2016.
The US market for honey was 570 million USD in 2016 and is expected to grow at 7.2% during 2018-2023. Product innovation is the key driving factor for new brands which are providing a stiff competition to the already established ones in the spreads market.
Asia Pacific has traditionally been a huge market for honey with market sales adding up to 27% of the total retail sales.
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