Europe Game Feed Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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Animals are used as a source of entertainment in one to one fights and games such as racing. The entertainment obtained by these animals based sports is increasing the market for Game Feed at a CAGR of XX% during the forecasted period 2015-2020.

Dog fighting, Bull fighting etc are used for entertainment and also generate revenue from stud fees, admission fees and gambling. Animal fighting is a blood sport that has been practised for centuries around the world. Blood sports involving the baiting of animals has occurred since antiquity and has been continued since then. This is largely driving the Game Feed market in Europe. However the technological advancements in the production of these Game Feed provides opportunities for the growth of the market.

The market is segmented as Proteins, Vitamins, Minerals and Energy ingredients. Market is further segmented as Ruminants, Poultry, Swine and Horses. Proteins play a major role in body building, growth and repair of damaged tissues they can also be a source of energy. In the absence of activities, these proteins even get converted into fats, which leads to laziness. Inorder to avoid such situation, feeding animals with a balanced and proper nutrition is advised to livestock farmers. Vitamins are also the major supplements, which enhance the performance of animals by building body and strong teeth.

Among the animals, dog fighting, bull baiting, bear baiting and cock fighting are common. Bulls brought to market were set upon by dogs as a way of tenderizing the meat and providing entertainment for the spectators; and dog fights with bears, bulls and other animals were often organized as entertainment for both royalty and commoners. Bullfighting is a vital part of the tourist industry in Spain and is an important spectacle for Spanish people. In Rome, horses were used as animals of entertainment in chariot racing.  Adoption of animal fights and races as an entertainment are eventually resulting the growth of the market.

Key players involved in the production of Game Feed are Cargill, ADM, A-One, ALZU feeds etc. All these companies are investing huge amounts in R&D focusing on new and innovative products and also for the publicity of such products.  Mergers, Acquisitions and Partnerships are some of the common strategies employed by the companies to increase the range of their products and thus expand their market share.

Study Deliverables:

  • Market Definition for the specified topic along with identification of key drivers and restraints for the market
  • Analysis for the Europe Game Feed Market, with region specific assessments and competition analysis on a regional scale
  • Segment-level analysis in terms of application and end-user demand
  • Forecasts and estimations for the sub-segment level market
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a regional scale
  • Identification and analysis of the exogenous and endogenous factors such as macro and microeconomic variables that affect the Europe Game Feed Market on a regional scale
  • Extensively researched competitive landscape section with profiles of key players along with their share of markets
  • A comprehensive analysis of recent organic and inorganic developments in the market by the major companies, and strategic benchmarking of developments

Scope of the Study:

  • Comprehensive overview of the Game Feed Market
  • Competitive intelligence regarding the major players in this industry and the strategies adopted by them
  • Insights about the major countries/regions in which this industry is blooming and also identifies the regions which are untapped


                1.1 Research Methodology

                1.2 Market Definition

                1.3 Report Description



                3.1 Market Dynamics

                                3.1.1 Drivers

                                       Growing popularity of animal sports

                                       Changing economic standards

                                       Emphasis of feeding animals for higher returns

                                3.1.2 Restraints

                                       Regulatory bodies on animal protection

                                       Availability of cheaper substitutes

                                3.1.3 Opportunities

                                       Growing demand for organic/natural game feeds

                                       Technological advancements

                                3.1.4 Porter's Five Forces Analysis

                                       Bargaining Power of Buyers

                                       Bargaining Power of Suppliers

                                       Degree of competetion

                                       Threat of new entrants

                                       Threat of substitutes


                4.1 By Type

                                4.1.1 Protein

                                4.1.2 Minerals

                                4.1.3 Vitamins

                                4.1.4 Energy Ingredients

                                4.1.5 Others

                4.2 By Animal Type

                                4.2.1 Ruminant

                                4.2.2 Poultry

                                4.2.3 Swine

                                4.2.4 Horses

                                4.2.5 Others

                4.3 By Geography

                                4.3.1 Europe









                5.1 Most preferred strategic approach by major companies

                5.2 Most active companies in the past five years

                5.3 Market Share Analysis


                6.1 Cargill

                6.2 ForFarmers - website not opening

                6.3 A-One

                6.4 WES Enterprises

                6.5 Wendland's

                6.6 ALZU Feeds

                6.7 Purina Mills

                6.8 Heygates

                6.9 Sportsman Game feeds

                6.10 AC Nutrition Services

                6.11 Hubbard

                6.12 Canidae

                6.13 Alltech

                6.14 ADM

                6.15 Cavalor

7. Appendix

                7.1 Sources

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