Europe Functional Water Market Trends

Statistics for the 2023 & 2024 Europe Functional Water market trends, created by Mordor Intelligence™ Industry Reports. Europe Functional Water trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Market Trends of Europe Functional Water Industry

Supermarkets/Hypermarkets are the Most Preferred Channel for Distribution

Strategic product positioning on dedicated shelves for products, including functional water bottles, influences impulse purchase behavior among potential consumers. The significant factors behind this popularity are attractive discount offers, loyalty program schemes, and cashback schemes. Business expansion and the proliferation of supermarkets and hypermarkets bolster sales of functional water further. Supermarkets/hypermarkets increase shelf visibility through display and assortment strategies. Additionally, they feature various brands' availability to cater to consumers' diverse needs. Thus, the sales of functional water through these channels have increased in the past few years. Intense competition exists among prominent manufacturers, inducing strong competition among brands to differentiate products on their shelves, reposition their products, cater to particular consumer needs, and target audiences effectively.

Europe Functional Water Market : Pepsico's Advertising Expenses in USD Billion, Global, 2016-2021

Functional Water is Popular in the United Kingdom

Due to the hectic lifestyle and the rise in the number of working people, there is an increase in the consumption of functional water as it is a convenient way to incorporate vitamins and minerals into the diet. As a substantial number of people residing in the United Kingdom have diabetes, these customers tend to avoid sugary drinks in beverages. According to Public Health England, in 2021/22, around 3.3 million people in England were registered with Type 2 diabetes. Moreover, with the increasing health consciousness, consumers are opting for healthy alternatives for sodas, juices, and other sugary beverages, thereby propelling market growth.

Europe Functional Water Market : Functional Water Market: Market Share (%), Europe, 2021

Europe Functional Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)