Egypt frozen food packaging market is segmented by Type of Packaging (Pouches and Bags, Plastic Containers, Wraps, Trays, Folding Cartons), Type of Food (Fruits and Vegetables, Meat, and Poultry, Sea Food, Frozen Desserts and Dairy Products, Baked Goods & Pastry).
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Scope of the report
Key Market Trends
TABLE OF CONTENTS
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The frozen food packaging market was valued at is expected to grow at CAGR of 5.2% over the forecast period of 2020-2025. Recently, according to consumers convenience, frozen food packaging provides features like the packings are lightweight, unbreakable, and resealable, lower fossil fuel usage, and is also capable of greenhouse gas emissions, water usage for creating an eco-friendly environment.
Majority consumers of frozen food products prefer large retail stores, supermarkets, and hypermarkets. Organized retail stores are a significant part of large retail chains, that have a huge presence in the global market. The growth in the organized retail chain is translating directly into the demand for food packaging solutions in the Egypt frozen food industry.
The major categories of packaged food are bakery products and frozen processed food. Some of the emerging categories in this sector are frozen ready-to-eat foods. Storage life can be extended notably by making storage temperatures colder. Consumer’s expectations of food quality are rising. There is an increase in the frozen food packaging market with the consumer appreciation of the product quality. With the growth in the economy and changing lifestyles, there is an increased demand for frozen food packaging in Egypt and the market is expected to grow lucratively during the forecast period.
Egypt’s frozen food packaging market is segmented on the basis of primary material (glass, paper, metal, plastic and others), type of food product (readymade meals, fruits and vegetables, meat, seafood, baked goods and others), and type of packaging product (bags, boxes, cans, cartons, trays, wrappers and others).
With the outbreak of COVID-19, the perspective toward plastic packaging in the food industry is changing, and consumer propensity toward being safe is currently driving the demand for plastic packaging in the food and beverage sector. Most people are using plastic bags in grocery stores and shopping malls, owing to the fear of cross-contamination.
COVID-19 pandemic is likely to impact the Egyptian economy primarily due to declining travel and tourist activity, reduced worker remittances, capital outflows, and the slowdown of domestic activities. This is expected to affect the food packaging market negatively.
Scope of the report
This report gives a detailed study of Porter’s five forces analysis, market segments, and current market trends. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. The report covers the market landscape of these players which includes the key growth strategies and competition analysis. The report also considers key trends that will impact the industry and profiles of leading suppliers of Egypt’s frozen food packaging market.
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Key Market Trends
Frozen Desserts and Dairy Products expected to have a Significant Growth Rate
Frozen desserts such as ice cream are very popular among Egyptians as a guilty pleasure, a sweet tooth satisfaction, and a full dessert experience. The previous perception of having frozen dessert only in summer has been changed by international food vendors such as Nestle, which promotes ice cream around the year through its winter melon product. Some of the leading brands of ice cream are Kimo, Dolceca, Nestle, Artisanal Ice Cream, etc.
The large young population reviving the economy and increasing investment by the vendors in the frozen desserts market, is expected to propel the sale and, in turn, will drive the frozen food packaging material in Egypt. Further, milk is the most preferred dairy product across Egypt. According to OECD, Egypt produced 5.61 million metric ton of milk in 2018. The country’s cow inventory stood near 6.89 million in 2018, which is contributing to the amount of milk production across the country and indicates the opportunity in frozen dairy products packaging.
Plastic bottles in the country contribute more than 50% of the milk packaging. The trend of on-the-go consumption, the convenience of the smooth pour, the appealing packaging quality, and health awareness showcased by drinkable dairies like soy-based milk have augmented the demand for milk products packaging. Nowadays, the factor behind expanding the sales of dairy products is the different forms of packaging available. Earlier, milk was available only in gable-topped cartons. At present, milk is delivered in portable, brand-friendly PET bottles, which is an attractive option for increasingly busy consumers.
Some of the milk and drinkable dairy products, such as yogurts and smoothies, are presented in single-serve and sleek PET bottles. The increasing adoption of skimmed milk powder among the younger generations of the country is expected to contribute to the growth of the dairy packaging market in the future. The import of skimmed milk powder stands at 74.66 thousand metric ton in 2018 (according to OECD), and it is expected to reach 107.77 thousand metric ton in 2028.
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Increase in disposable income and changing consumer behavior to expand demand in the market
The expanding incomes and thriving expatriate community in the country have contributed to the growing demand for packaged food. Additionally, an increase in the number of tourists has resulted in high frozen dessert sales, as the country has extremely hot and dry climatic conditions.
As packaging for frozen specialties like meat, poultry, and seafood are the fastest gains among major frozen food applications. Many large food packaging companies in North America and Asia-Pacific are investing hugely for creative and decorative packaging.
Consumers are also switching to frozen food to reduce the amount of waste they create, as a study in the British Food Journal showed that families reduced their food waste by over 47% by switching to frozen food.
During Covid-19, according to the FEC data for 2020, Egypt's food exports account for 14% (1.8 billion USD) of all Egypt’s exports in terms of value, ranking third among Egypt’s non-petroleum exports. For the first quarter of 2020, the export of fresh agricultural products slightly decreased by about 8-10% as compared to the same period in 2019, and the export of the processed food products decreased by 5% in the first five months of 2020. However, it has recorded positive growth (2.2%) at the end of the first half of 2020.
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The Egypt frozen food packaging market is moderately competitive with large number of firms innovoating and entering into strategic partnerships in order to absorb the increasing demand of the country and maintain their market share.
June 2020 - TETRA PAK Egypt Ltd launched a new, first-of-its-kind low-energy processing line for juice, nectar, and still drinks (JNSD) to take beverage processing to a new level of efficiency. It uses a combination of Pasteurization, Filtration, and UV Light technology to treat beverages in two separate streams, which are aseptically blended into the final beverage.
August 2019 - Dina Farms, which is one of the significant private sector farms in Egypt, announced an EGP 400 million investment for its dairy farm and related segments over the next three years to expand the production capacity.