edible-meat-industry-in-qatar-industry
Published

November 2016

Edible Meat Market in Qatar: Bovine, Poultry, Goat and Sheep - Analysis of Growth, Trends and Forecasts (2016 – 2021)

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The Qatar meat market is expected to become a 1-million-ton market by 2020 and is estimated to increase at a CAGR of X% between 2016 and 2021. Regarding value, the market is expected to be worth USD XXX.XX million, by 2021. Meat is an essential part of the Qatar cuisine. The per capita meat consumption in Qatar is more than the world average. Meat in Qatar mainly comprises of bovine (beef), poultry (chicken) and goat & sheep (or lamb). Besides being the world's largest consumers of meat and its products, the GCC countries are also among the world's largest importers of meat.

Drivers

Key factors influencing the growth of the edible meat market of Qatar are robust economic growth, and changing consumer trends. Growing population is another factor responsible for the increased consumption. Moreover, the increased affluence of the local population has led to a shift in the consumption patterns from a carbohydrate-based diet to protein-based diet.  This has increased the demand for meat and meat products. Urbanization and growing popularity of retail format, together, are enhancing the consumption of processed food, milk and meat.

Restraints and Challenges

Qatar’s food scarcity is wide-open and the current scarcity of fresh chicken exposed the condition (demand-supply gap) of the country. While the neighboring GCC countries have overhauled their agricultural production, and have become net exporters of food products, Qatar is still lagging and is dependent on other nations for its local food supplies.

Major factors affecting the Qatar edible meat market are low agro production, low animal feed production/stock and low availability of labor. In addition to the already existing constraints, classification of red meat and processed meat as, possibly, carcinogenic foods by the WHO is reducing the consumption of these products in certain sections of the educated population.

Opportunities

The demand for fresh chicken and eggs in the country increases seasonally, especially during the holy month of Ramadan and the tourist season. The Qatar government encourages the establishment of new poultry farms and the expansion of existing ones to attain the maximum self-sufficiency possible in meat production. However, for that to realize, Qatar is entirely dependent on imported equipment, labor and feed. Moreover, the government also encourages foreign investment in this field and with the FIFA world cup to be hosted by the nation in 2022, Qatar will likely face a boost in the meat production

Key Developments

  • The GCC nations have banned raw beef imports from the US (February 2012) and Brazil (December 2012), due to cases of mad cow disease (Bovine spongiform encephalopathy). This has benefitted the Australian and Indian beef export market. Australian beef export has witnessed a high growth, post-2011, thereby, increasing the market share from 4% in 2010 to 9% in 2015. Moreover, the demand for premium products, like Angus beef from Australia, has increased. However, speculation of a possible lift of the ban on Brazilian meat export this year, along with the lift of the ban on French beef export is forcing Australia to sign a free-trade agreement with various GCC nations, to secure its export.
  • GCC lifted a 15-year ban on beef imports from France, which has provided exporters some relief from the crushing pressure on meat prices, due to the Russian Embargo.
     

About the Market

  • PESTLE Analysis (Overview): Macro market factors pertinent to this region.
  • Market Definition: Main, as well as, associated/ancillary components constituting the market.
  • Key Findings of the Study: Top headlines about market trends & numbers.
  • Market Dynamics:

o   Drivers: What are the key factors driving growth in the market?

o   Restraints: Most relevant threats and restraints which hinder the growth of the market?

o   Opportunities: Sectors of high return or quick turn around on investment?

o   Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.

  • Chain Analysis:
  • Competition:

o   Market Share Analysis: Top players in the market (by value and volume).

o   Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.

 

 

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