Deodorants News

Related Beauty and Personal Care Industry News

• January 2023: Listerine introduced its cool mint zero alcohol concentrate in refill packs in 100-mL PET bottles. As per the company, the new packs used 60% less plastic than the standard 500-mL bottle packs of Listerine while offering the same benefits.
• May 2022: SmartMouth introduced SmartMouth mouth sore oral rinse, which prevents bad breath and soothes pain related to mouth sores, canker sores, and cheek bites. The product also helps to ease gum, braces, and denture irritation.
• December 2021: Sunstar Group opened a new plant in Yamanashi, Japan. The new factory will produce about 50 types of liquid products such as liquid toothpaste 'Gum Dental Rinse' and mouthwash 'Gum Mouth Barrier'.

• March 2022: Marico Bangladesh Limited launched its new Arabian perfumed hair oil, Nihar Lovely. The oil is infused with an Arabian perfume that keeps hair fragrant all day long. Nihar Lovely Hair Oil is non-sticky and is enriched with the nourishment of coconut oil and castor oil that controls hair fall and makes hair strong.
• September 2021: Dabur launched a new hair oil brand named Dabur Gold beliphool coconut hair oil. Dabur Gold beliphool coconut hair oil is the first hair oil in Bangladesh that contains coconut, almond, and beliphool, which strengthens the hair, and its vitamin E controls hair damage.
• July 2021: Marico Bangladesh launched a new hair oil brand, Red King men's cooling oil, in the Bangladeshi market. Red King Men's cooling oil comes in a unique bottle with a power tube and cooling crystals. It is enriched with the goodness of 18 ingredients, including natural herb extracts.

• In May 2021, Albéa Group partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH's global oral health brands, including Sensodyne, Parodontax, and Aquafresh.

• Feb 2023: Etekcity announced the launch of its cutting-edge, multipurpose sonic electric toothbrush. The company claims that it is a versatile, cost-effective product that features five different brushing modes, a high-performance design, and practical, user-friendly accessories consisting of a travel case, a brush cover, and eight brush heads. The product is made available on its website as well as online distribution channels such as Amazon, etc.
• Jan 2022: On National Coca-Chewing Day, Bolivian President Luis Arce announced that a production plant would be established for toothpaste made from an alkaloid.
• Mar 2021: Colgate-Palmolive and Philips started a long-term collaboration to bring the oral care benefits of electric toothbrushes to Latin America. The partnership is limited to certain countries in Latin America. Colgate and Philips will continue commercializing their oral care products separately in other markets. This co-branding helps market reach and establishment at the target place.

• July 2022: Estee Lauder Companies (ELC) expanded its distribution network by opening a new distribution center in Galgenen, Switzerland. As per the company's claim, the expansion of the distribution network will help accommodate the growth of its global travel retail business.
• October 2021: La Prairie, one of the players in the Switzerland cosmetics segment, launched its new product, "Skin Caviar Nighttime Oil", in the country. According to the company, this strategy will enable the company to expand its business by offering consumers a new product.

• October 2021: Oral-B, the leading innovator in oral care, launched the iO toothbrush. After six years of extensive research and development and over 250 patents from around the world, the iO toothbrush delivers a professional-level clean feeling at home every day. The iO electric toothbrush had already received recognition for its advanced technology, winning the coveted 2020 CES Innovation Award Honoree title. The United Arab Emirates was the first market in the Middle East and Africa region to launch this innovative product.
• April 2021: Colgate launched recyclable toothpaste tubes in South Africa. The tubes are made from number two high-density polyethylene (HDPE) and contain one of three Colgate Naturals toothpaste variants, including charcoal, hemp seed oil, and aloe vera. This launch is part of Colgate's commitment to move towards recyclable and reusable plastic toothpaste packaging by 2025. Companies in the oral care industry are increasingly prioritizing environmental sustainability.
• October 2020: The R.O.C.S. oral care brand announced a new deal with Boots Pharmacies in the United Arab Emirates. As part of its strategic positioning in the market, R.O.C.S. products will be available in Boots stores across the UAE, offering a range of products for different age groups. This move is expected to increase the brand's visibility and reach in the region.

• In March 2023, with its own color cosmetics line, K-beauty retailer Olive Young is expanding into the Middle East. In 2023, it announced plans to introduce more of its brands. The retailer's regional headquarters would also be in the United Arab Emirates. It decided to enter the market with Wakemake, a makeup line that may be well-liked by domestic customers.
• In March 2022, MAC launched MAC Stack mascara, with one of the largest outdoor displays of 3D animations across 82 screens. MAC is promoting its latest launch to Middle Eastern customers with a dedicated game and outdoor advertising to grab attention and grow in popularity.
• In May 2021, Herrera Beauty's luxury label Carolina Herrera's compelling and fully customizable line of ready-to-wear makeup was made available exclusively at select Sephora stores and online across Qatar. For the first time, the Herrera Beauty lipsticks, face compacts, lip liquid, and mini tint were made available online and in-store.

• August 2022: Saltair company launched its new body scrub product, KP Body scrub, in the United States. The body scrub uses 5% glycolic acid, volcanic sand, and microcrystalline cellulose to slough away dead surface skin. The body scrub claims to exfoliate and reduce the appearance of bumps and dry, rough patches.
• May 2022: Dollar General Company launched its new body scrub products under the Five Deep Breaths collection. The products in the collection claim no phthalates, parabens, TEA (Triethanolamine), or DEA (diethanolamine) ingredients. These products are claimed to be natural and manufactured from shea butter, jojoba oil, Vitamin E, aloe vera, bamboo extra, and olive oil.
• April 2022: Victoria's Secret & Co. launched its Victoria's Secret and PINK beauty products across the United States. The products are being offered by third-party e-commerce website Amazon. The products include body scrubs, among other products, in different flavors, namely coconut milk & rose, lavender & vanilla, and pomegranate & lotus.

• In January 2022: Oscar Mayer launched its new bologna-inspired hydrogel sheet face masks on Amazon, United States. The company partnered with Seoul Mamas, a Korean beauty and skincare company in St. Louis, for the launch.
• August 2021: A division of Kao Corporation, Kanebo, launched a sheet mask called the Smile Performer. The sheets are made entirely from cotton by-products with biodegradable properties for reduced environmental impact.

Jun 2021: Design Essential partnered with L'Oreal subsidiaries, SalonCentric and StatelRDA, to expand its distribution of hair care products. This partnership resulted in SalonCentric carrying the best-selling Classic Collection of Design Essential hair relaxers.

Oct 2021: Matrix launched ProSolutionist Backbar Heroes, InstaCure, Alt Action Clarifying Shampoo, and No Stain as a solution for porosity issues. The Alt Action Clarifying Shampoo is formulated to prep the hair before applying relaxer and texturing products.

Dec 2020: Mega Growth Nigeria launched the Sensitive Care no-lye relaxer for women with soft to medium hair textures.