Market Size of Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.80 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Deodorant Market Analysis
The global deodorant market is projected to register a CAGR of 6.8% during the forecast period.
- Currently, the deodorant market is experiencing steady growth globally. The growing demand for natural ingredients in deodorant products is driving the sales of organic deodorants in the United States. Lighter scents, such as deodorants and body mists, are popular among young people. This prompted the deodorant market size.
- As young consumers are attracted to natural products, this provides an excellent opportunity for companies to innovate products using natural ingredients to increase their market share. Emerging countries, such as India, where the concentration of the young population is high, are projected to offer potential opportunities for companies to grow.
- Changing lifestyles and increase in product availability are various factors boosting sales in developing regions. Additionally, the rising awareness about hygiene results from consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Hence, for the middle-income group, companies are launching cheap and effective products.
- For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of USD 10.00 for each refill starter kit and USD 8.00 for each refill, this is one of the most affordable refill options on the market.
