dairy-products-in-the-kingdom-of-saudi-arabia-industry
Published

November 2016

Analysis of the Dairy sector in Saudi Arabia : Major Dairy with the Production, Consumption, Import and Export data and Trends (2016 - 2021)

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Saudi Arabia is the largest dairy market in the GCC region with a market size of USD XX billion in 2016. Saudi Arabia is home to one of the largest dairy producers in the Persian Gulf. The market for dairy products in Saudi Arabia is growing at a rapid pace and is projected to reach USD XX billion by 2021 at a CAGR of X%. Packaging improvements, social media presence, and aggressive advertising through various channels are a few factors that are driving the growth of this market.

The dairy industry in Saudi Arabia started with small scattered farms and over time transitioned into large commercial dairy farms. Consumption of milk and related products is the second highest after cereals, reinforced by consistent growth over the years. Milk products are an important part of the people’s diet in Saudi Arabia and find a place in the daily consumption of food.

Push for achieving food security through self-sufficiency

As a response to the oil shocks of the 1970s, the government of Saudi Arabia pushed for self-sufficiency, which laid the foundation for the modern dairy sector in the region. Health awareness is one factor that is increasingly playing a bigger role in driving the market for dairy products. People are concerned about cutting down their consumption of fatty and high-calorie foods, thereby shifting to healthy dairy products. New product development in the dairy products category has slowed down and instead, companies are focusing on packaging improvements and extensive campaigning.

The high potential of the dairy industry in Saudi Arabia is being tapped by using advanced technologies

Although Saudi Arabia is one of the world's most arid environments, the success of the dairy industry in the region can be attributed to the application of technology. At typical desert temperatures (as high as 50 degrees Celsius), milk production would usually plunge, the yield would spoil quickly, and dangerous bacteria would form. However, by using technology that can help sustain ambient temperatures and computers to monitor the humidity and temperatures in the setup, this obstacle is overcome. Saudi is one of the regions where the milk production has been automated.

Study of highly consumed dairy products in Saudi Arabia

In our report, the dairy products sector in Saudi Arabia has been segmented into white milk, cheese, laban, yogurt & curd, and butter & clarified butter based on the type of dairy product. For each category, statistics of market size, imports, and exports are provided, along with government policies and retail layout.

Key players in the market

Almarai is a major dairy company in the region and was set up in 1977 as a partnership between two Irish brothers and Prince Sultan bin Mohammed bin Saud Al-Kabeer. Almarai is the largest vertically integrated dairy company worldwide.

Latest happenings in the dairy industry in Saudi Arabia

  • Saudi Arabian dairy company Almarai bought 14,000 acres of land in California to feed its cattle population back home by growing alfalfa (used as feed for cattle) in the land purchased.
  • Saudia Dairy and Foodstuff Company (Sadfco) launched two new products, Saudia Date Milk drink and the Saudia Soy beverage in the region.
  • Irish dairy cooperative Ornua has set up a white cheese manufacturing unit in Riyadh for the Saudi Arabian market.
  •  Al Amoudi Group opens new state-of-the-art butter repacking factory in Jeddah, Saudi Arabia.

About the Market

         PESTLE Analysis (Overview): Macro market factors pertinent to this region

         Market Definition: Main as well as associated/ancillary components constituting the market

         Key Findings of the Study: Top headlines about market trends & numbers

 Market Dynamics:

  • Drivers: What are the key factors driving growth in the market?
  • Restraints: Most relevant threats and restraints that hinder the growth of the market
  • Opportunities: Sectors of high return or quick turnaround on investment
  • Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters

Chain Analysis:

Competition:

  • Market Share Analysis: Top players in the market (by value and volume)
  • Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials, and strategies & insights
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