Customer Data Platform News

Recent industry report about Customer Data Platform company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Customer Data Platform Market industry experts.

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Customer Data Platform News

  • August 2023, Twilio announced a new CDP tool that unites data for more personalization; Twilio's new tool uses its customer data platform, Segment, to connect real-time unified customer profiles with isolated data and boost marketing customization for better CX.
  • March 2023, Adobe announced its plans to weave generative artificial intelligence tools in Adobe's realtime customer data platform through Sensei, its artificial intelligence and machine learning technologies, where Adobe's advertisers will be able to train AI models with their own data and content in Adobe's Customer Data Platform so that the output is aligned with their brand style, said Ryan Fleisch, Adobe's product marketing manager for Adobe's Customer Data Platform.
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  • July 2024: McAfee announced the extension of its ten-year partnership with Samsung, which enabled enhanced protection for online threats to consumers’ privacy, identity, and personal information. McAfee Scam Protection, the company's patented AI technology, automatically identified and alerted users if a dangerous URL was detected in their text messages. It also proactively blocked risky sites if users accidentally clicked on a scam link in a text, email, social media post, and more.
  • May 2024: Proofpoint introduced two innovations in the industry, namely, reshaping email security. These innovations promised the most thorough and efficient end-to-end email protection, covering the entire email delivery chain. Proofpoint's cutting-edge semantic, AI-driven detection mechanisms offered a shield against threats even before they hit Microsoft 365 and Google Workplace inboxes. By harnessing NexusAI, Proofpoint's exclusive AI engine, which drew insights from trillions of data points, organizations could preemptively thwart payloadless social engineering threats, including sophisticated email fraud and malicious links.
  • March 2024: Amazon Web Services and NVIDIA announced the extension of their collaboration to advance Gen AI innovation. To help customers unlock new generative artificial intelligence capabilities, Blackwell plans to offer the NVIDIA GB200 Grace Blackwell super chip and B100 Tensor core GPUs, extending the long-standing strategic collaboration between the two companies to deliver the most secure and advanced infrastructure, software, and services.
  • October 2023: AMD introduced its flagship laptop graphics processor, AMD Radeon RX 7900M, the fastest GPU developed for laptops. It is based on AMD's RDNA 3 architecture. This new high-performance graphics card delivers impressive gaming and content creation capability to mobile devices with an average 7% improvement over the competitive offer in select games at QHD resolution.
  • January 2024: Global technology company FPT Software signed a strategic partnership with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group. The two companies are set to delve into new collaborative opportunities, particularly in cloud migration and digital analytics. This partnership highlights FPT Software's broad tech expertise, spanning consulting, migration, delivery, and cloud-managed services.
  • August 2023: Veritas Technologies, the provider of secure multi-cloud data management, launched the Veritas Managed Service Provider Program, a specially designed initiative within Veritas Partner Force. The purpose-built program provides managed service providers (MSPs) with incentives, extensive training, and flexible pricing models. These empower MSPs to broaden their service portfolios and seize opportunities in the rising demand for data protection and cloud-native cyber resilience solutions.
  • July 2024 - The Hiring Group ("THG"), a Greenville, South Carolina-based technical staffing firm, marked a decade in business and unveiled new professional staffing services. These services, spanning finance, legal, administrative, and human resources, broaden THG's offerings beyond its technical roots. Known for linking clients, ranging from local enterprises to Fortune 500 giants, with IT and engineering contractors, THG has now diversified its reach.
  • September 2023 - Bullhorn, a prominent player in the staffing and recruitment software arena, unveiled its latest feature, Universal Search and Match (USAM), as part of its Bullhorn for Salesforce suite.
  • March 2024: Lucid Software, a visual collaboration software provider, launched whiteboard integration with Google Meet touchscreen devices. With this integration, users can launch Lucidspark directly from Google Meet Series One Board 65 and Desk 27 by Avocor, fostering strong hybrid collaboration experiences for teams worldwide.
  • January 2024: ViewSonic Corp., a global provider of visual and EdTech solutions, planned the expansion of its Workspace Solutions to include innovative video conferencing and collaboration solutions by launching "TeamWork," a collaborative whiteboard software available as an add-on with easy browser accessibility across devices.
  • February 2024: Mesh Payments integrated its global card and spend management solution with NetSuite OneWorld, an enterprise resource planning (ERP) system for multi-subsidiary management. This integration improves global spend management by simplifying intercompany transfers and ensuring seamless transaction synchronization across diverse entities.
  • January 2024: One Network Enterprises (ONE), a global provider of intelligent control towers and the Digital Supply Chain Network, announced the release of its NEO Defense Enterprise Solution. The solution is an enterprise resource planning (ERP) system for international defense organizations and worldwide military operations. In addition to over 300 organic applications, the solution natively supports key defense capabilities such as management of munitions and guided weapons, food service, bulk fuels, medical supplies, and sparing across supply, transportation, and maintenance functions.
  • January 2024: DashDevs, a software development company with offices in the United States, the United Kingdom, and Europe, announced the acquisition of iTomych Studio (a Ukrainian outsourcing company). This strategic collaboration will focus on fintech innovation and expanding DashDevs' presence globally. It aims to create a shared culture to enhance service quality and optimization of processes.
  • June 2023: Grant Thorton in Poland announced a crucial step in strengthening its digital services. The company joined hands with IT Omega, a provider of IT outsourcing services. GT is a strategic investor in the company, taking 80% of the ownership. Through this, it planned to expand the range of digital services to complement audit, advisory, and outsourcing services.
  • May 2023: TDCX officially unveiled its plans to expand its facility in Sao Paulo, Brazil. The company is a leading provider of digital customer experience (CX) solutions for technology and blue-chip enterprises. With the advent of cutting-edge technologies, including generative artificial intelligence (AI), TDCX is poised to revolutionize the CX landscape in various domains. These advancements empower service providers like TDCX to further automate their operations, offer enhanced predictive capabilities through data analysis, and optimize procedures for their valued clients.
  • August 2024 - Scala Data Centers, a frontrunner in the Latin American Hyperscale market for sustainable data centres, has teamed up with Serena, a global powerhouse in clean energy investments. Together, they unveil Latin America's most significant renewable energy supply agreement. This initiative will bolster Scala's already comprehensive renewable energy portfolio, channelling wind power to cater to the needs of Hyperscale data centres, encompassing diverse AI workloads.
  • July 2024 - Danfoss and Hewlett Packard Enterprise (HPE) have teamed up to introduce HPE's IT Sustainability Services – Data Center Heat Recovery. This ready-made heat recovery module aims to assist organizations in harnessing and valuing excess heat, facilitating their shift towards more sustainable IT operations. HPE's module data centres (MDCs) utilize direct liquid cooling technologies, boosting energy efficiency by over 20% and streamlining energy production and distribution for significant savings.
  • September 2022 : Capgemini acquired Singapore-based Aodigy to expand its Salesforce expertise. The acquisition of the Singapore-based specialized partner is intended to boost Capgemini's regional capabilities to provide "end-to-end digital transformation at scale." Access to Aodigy's entire suite of Salesforce ecosystem customer engagement products, including cloud migration, customer interaction, sales optimization, and business process automation, would be central to such efforts, with offices in Singapore and Vietnam.
  • June 2022: Microsoft Viva Sales, a new seller experience application, was launched by Microsoft Corp. This, Viva Sales combines any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams and uses AI to deliver customized suggestions and insights to help sellers in connecting with their customers more effectively. This enables sellers to customize their client interactions more effortlessly and efficiently.
  • December 2022 - GetResponse, a marketing automation and email marketing software provider, has announced the acquisition of Recostream, a provider of AI/ML-based personalized recommendations. Businesses using GetResponse may display personalized product and content recommendations to visitors to their website and increase conversions by integrating AI product recommendations powered by the Recostream technology. 
  • September 2022 - As a part of its unified channel management platform, ZINFI Technologies, a provider of through-channel marketing automation and partner relationship management solutions, has introduced a number of affiliate marketing management (AMM) solutions. Through a worldwide dispersed affiliate network, businesses will be able to market their brands and generate referrals and lead for their products and services thanks to the recently introduced AMM capabilities.
  • February 2022 - Hubspot Inc. announced that it entered an agreement to acquire The Hustle, a media company is dealing in newsletters, podcasts, and premium research content development. The acquisition aimed to expand the scope of marketers with valuable content based on various topics and a diverse set of media.

Customer Data Platform (CDP) Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)