Craft Beer News

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• September 2023: UC Berkeley and PepsiCo renewed their partnership, confirming PepsiCo as the official beverage partner of the campus for the next decade. This extended collaboration with PepsiCo is anticipated to enhance the company's support for Berkeley's sustainability, equity, and health and wellness initiatives. Under the agreement and in alignment with PepsiCo's pep+ (PepsiCo Positive) business model, the company will provide energy-efficient beverage distribution and cooling equipment to Berkeley, along with financial support for campus sustainability priorities.
• October 2022: CENTR Brands Corporation expanded its portfolio of health and wellness products with the introduction of CENTR Enhanced, a non-CBD functional sparkling water.
• July 2022: Flow Beverage Corp. launched its Flow Vitamin-Infused Water line in three new organic flavors: Cherry, Citrus, and Elderberry, offering consumers a variety of healthy beverage options.

• September 2022: Garden of Life, a Nestle brand, launched two new probiotics for kids' growth and immune health in China. Both products come in the form of solid beverages. The products contain a higher number of live bacteria, probiotics, and vitamin C.
• June 2022: Danone launched the new drinkable yogurt Activa+. Activa+ is a multi-benefit drinkable yogurt made with active probiotic vitamins A, D, and zinc. The product is available in different flavors like raspberry, peach, and strawberry.
• May 2022: Nurture, a Fonterra Co-operative brand, launched its first brand of cultured milk in Singapore. Cultured milk is low-sugar, probiotic-rich, and vitamin A- and D-rich, which provides good health and immunity.

• February 2023: Diageo expanded its portfolio by launching a new product, the Cherry Drop Smirnoff variety, consisting of a unique flavor with 37.5% ABV.
• September 2022: BrownForman Corporation, one of the giant American-owned spirits and wine companies, announced its plans to distribute its brands in Slovakia from September 2023. This strategic move aims to foster the development of its portfolio, with a specific focus on the renowned Jack Daniel's Tennessee Whiskey and Finlandia Vodka brands.
• August 2022: Constellation Brands launched 'Fresca Mixed,' a new line of premium, pre-mixed cocktails in two varieties, namely Vodka Spritz and Tequila Paloma.

• November 2022: Dabur India Limited launched Dabur Vedic Tea, a premium black tea that contains 30+ ayurvedic herbs that provide health benefits and boosts immunity. The product contains herbs like Tulsi, Ginger, Cardamom, and others.
• November 2022: Tata Consumer Products expanded its green tea portfolio with the launch of Tetley Green Tea with tulsi flavor. Green tea improves immunity and is rich in vitamin C.
• July 2022: CVC Capital Partners Fund VIII completed the purchase of Ekaterra, the tea business owned by Unilever. A cash-free, debt-free sale of Ekaterra was agreed upon between Unilever and CVC in November 2021 for EUR 4.5 billion (USD 4.83 billion).

• October 2022: iPRO launched a range of sports drinks in Carrefour stores across the United Arab Emirates. The company claims that it contains 100% of the daily recommended vitamin C intake, along with added B vitamins.
• February 2022: PepsiCo launched its new hemp-based energy drink lineup in the Middle East named "Rockstar Energy." It comes in three different flavors and contains less caffeine than other Rockstar products. Each 12-ounce can of Rockstar Energy contains 80 mg of caffeine in it.
• March 2021: Perrier launched its first-ever carbonated energy beverages with Perrier Energize in Saudi Arabia. It is made of coffee and yerba mate extracts, is organic certified, low-calorie, and does not contain artificial sweeteners. It comes in three different flavors pomegranate, grapefruit, and tangerine.

• March 2023: Pernod Ricard announced its plans to acquire a majority stake in Skrewball, a super-premium, and fast-growing flavored whiskey. Screwball is claimed to be the first company to launch peanut butter-flavored whiskey that offers a smooth, nutty taste. The partnership offers Pernod Ricard the potential to expand on its long-standing consumer-centric and premiumization strategy while also adding a complimentary brand to its extensive portfolio of iconic wine and alcohol brands.
• March 2023: Bacardi Caribbean Spiced Rum, a spiced-aged product, was launched by Bacardi. The drink is crafted by combining a base of aged rum with a blend of spices, pineapple, coconut water, and coconut blossoms.
• July 2022: Chivas Brothers invested USD 103.53 million into their strategic single malt distilleries. This investment will go into upgrading sustainable distillation technologies at the Speyside distilleries, along with significant production capacity expansions to meet the growing global demand for Scotch.
• January 2022: Bacardi announced the launch of a new non-alcoholic spirit brand, Palette, created in collaboration with Amsterdam-based bartenders and designed with cocktails.

• In April 2022, Bombay Sapphire, a brand owned by Bacardi launched a lemon-flavored gin called Citron Presse gin, made with Mediterranean lemons. The company has planned to roll out new products across significant countries including Australia, Germany, Ireland Andorra, Belgium, France, Switzerland, Denmark, Austria, Spain, and Portugal.
• In March 2022, Diageo India invested Nao Spirits, a producer of high-end Indian handmade gins namely "Greater Than" and "Hapusa." With this investment, Diageo India aims to increase its involvement in India's rapidly expanding premium gin market.
• In March 2022, William Grant & Sons launched Hendrick's Neptunia Gin. The master distiller Lesley Gracie used a combination of "unmistakably Hendrick's" Scottish coastal botanicals to produce Hendrick's Neptunia.
• In April 2021, Pernod Ricard S.A. introduced several ready-to-drink (RTD) drinks in the United Kingdom market. Newly launched RTDs utilize Beefeater gin and products include Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic.

• Feb 2022: Red Bull India launched the new Red Edition with a refreshing taste of watermelon, making it a perfect on-the-go drink.
• Feb 2022: PepsiCo India's energy drink Sting launched a new campaign that extends its 'Energy Bole Toh Sting' tagline in a new television commercial featuring brand ambassador Akshay Kumar. This campaign broadens the brand's reach, attracts youth, and encourages audiences.
• Jun 2021: Osotspa announced the launch of Lipo-fine, an energy drink created especially for women.
• Mar 2021: PepsiCo introduced a line of energy drinks called Mtn Dew Rise Energy, targeted at morning consumers. The drink was promoted by NBA superstar LeBron James.

• In March 2022, Nestlé USA stated that it would invest USD 675 million in the construction of a new beverage factory in Glendale, Arizona. Nestlé's investment increases its market position and improves its manufacturing capacity to satisfy rising customer demand for its goods as one of the top producers in the creamer and flavored milk categories.
• In August 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's expertise in alcoholic drinks with one of PepsiCo's most iconic and beloved brands.
• In July 2021, Beam Suntory and The Boston Beer Company formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.
• In Jule 2021, Remedy, a leading beverage brand in Australia, launched its line of live-cultured beverages, including kombucha, in the United States. The line is sugar-free and packed with healthy ingredients, including live active cultures, organic acids, and antioxidants. The company has made the beverage available in different flavors, including Ginger Lemon Kombucha, Peach Kombucha, Mixed Berry Kombucha, and Raspberry Lemonade Kombucha.

• September 2022: 1NE Beverages, a seasoning and beverage brand under the subsidiary of US-based Livinia Foods, launched aloe vera juices available in a range of flavors in India. The company claims the product has antioxidant properties and multiple health benefits ranging from skin, oral, dental, or digestive health.
• October 2021: Sappe, a Thailand-based company, launched two new aloe vera drinks in Thailand in lemon honey and peach flavors. The company claims that the product helps detoxify, improves digestion, and contains real aloe vera cubes for added texture and mouthfeel.
• April 2021: Dublin-based company, Veganic, launched 100% organic and plant-based aloe vera fruit juices in the United States. The company claims it has no added water or other artificial ingredients.