China is the fastest growing water enhancer market in the world, wherein it is projected to grow at a CAGR of 14.95 between the years 2017 and 2022. At these rates China is expected to cross the American market by volumes in the near future. Despite these facts, the room for growth is higher in China due to the low per capita consumption of water. At present the per capita consumption of bottled water in China is 26 liters per person per year which much below the global average of 30 liters per person, and considering the Chinese nation’s population this number gives way for a much larger market.
Chinese market is characterized by a high level of consolidation which is prone to move according to certain trends, the latest being the health drive. The rampant pollution in China is a major cause of worry for the consumers, most of who migrate to large cities at some point. The fear of consuming the tap water is leading many consumers to go for bottled water, and the associated water enhancer products. This excessive pollution could also act as a constraint for the market due to the extremely scrutinizing regulations. The other major driver for the market is the increasing health consciousness among people, a trend mostly fuelled by the migrant middle class and which is heavily capitalized by the industry. The flavored and energy drop segments are estimated to rapidly grow in these conditions, with private label stores forging ahead in the intensely competitive Chinese setup.
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1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks
4.1.2 Industrialization and mass production of beverages
4.1.3 High levels of water pollution
4.1.4 Improving standard of living
4.1.5 Increasing health awareness among people
4.2.1 Regulatory framework
4.2.2 Compliance with the Manufacturing practices
4.2.3 Poor infrastructure facilities
4.2.4 Safety concerns due to lack of scientific evidence
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
184.108.40.206 Weight Management drinks
220.127.116.11 Skin-rejuvenating drinks
5.2 By Active Ingredient Type
5.3 By Source Type
5.3.3 Tea and Coffee
5.3.4 Coconut water
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.11 Orange Crush Company
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands