Increasing Demand for Racer Premium Motorcycle Helmets
During 2008, superbike sales in the country accounted for only 2.3% of the total sales. This figure increased to 5.3% by 2010, and has continued to rise at a rate of 2.3% from 2010 - 2017. Performance motorcycle manufacturers, such as Ducati, Harley-Davidson, and BMW AG, have focused on lightweight, sleeker, and powerful bikes that attract riders (especially women). This strategy has worked well for BMW, which resulted in a 74% increase in sales during 2016-2017. Additionally, China has become the second-largest market for Ducati.
In addition to this, a sports bike (of engine displacement more than 600 cc) may cost USD 20,000, which includes a luxury tax of almost the value of the bike. These bikes are mostly owned by people living away from the motorcycle restricted zones, mostly in small towns, because of the low stringency in laws and regulations governing motorcycle.
With the increasing demand for bikes over 600 cc, Chinese manufacturers are also making an effort in developing and promoting these bikes. In the light of all these events, the demand for superbikes is also expected to increase over the forecast period, which is, in turn, boosting the market for premium motorcycle helmets.
AGV, Arai, and Schuberth offer a wide range of helmets for racers. The price band of these helmets varies from CNY 6,500 – CNY 10,700 (sometimes can be even more due to limited editions).
Key Developments of the Market:
Major Players: Shoei Co. Ltd, AGV, LS2 Helmets, and Arai Helmets, among others.
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Note - We have not included demand analysis of helmets in this report. The report consists of price comparison of premium helmets offered by players present in the market; analysis of the market by end-user; list of safety standards; comparison of online and retail channels; and company profile.
For a detailed preview, please go through the Table of Contents.
1.1 Scope of the Study
1.2 Executive Summary
2. RESEARCH METHODOLOGY
2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Phases
3. CHINA MOTORCYCLE HELMET MARKET STUDY**
3.1 Brand Perception Analysis (Full Face, Half Face, Motocross)
3.1.1 Price Range of Helmets
22.214.171.124 AGV (Subsidiary of Dainese)
126.96.36.199 Shoei Co. Ltd
188.8.131.52 Arai Helmet Ltd
184.108.40.206 Vega Helmets
220.127.116.11 LS2 Helmets
3.1.2 By End User
3.2 Comparison of Online and Retail Channel
3.2.1 List of Distributors/Dealers of Major Premium Motorcycle Helmet Firms
3.2.2 Multi-brand Retail Outlets
3.3 List of Safety Standards for Motorcycle Helmets
4. KEY VENDOR ANALYSIS**
4.1 AGV (Subsidiary of Dainese)
4.2 Shoei Co. Ltd
4.3 Arai Helmet Ltd
4.4 SPIRIT (HK) Sports Co. Ltd
4.5 Vega Helmets
4.6 LS2 Helmets
4.7 Shark Helmets
**Analysis is based on the Surveys Conducted across China