China Premium Motorcycle Helmet Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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Market Overview

  • The premium motorcycle helmet market in China is expected to grow steadily, by 2024. Factors, such as an increase in the sale of premium motorcycles in the country, and the end users’ preference and awareness toward enhanced safety and comfort, offered by premium helmets, are driving the market.
  • Since China is the most populated country in the world, where investments in public transportation may not suffice for mobility requirements, the country depends on mopeds, scooters, and motorcycles. Although the development of the motorcycle industry in the country has begun comparatively late (motorcycles were not popular in the country until the 1950’s), presently, China is one of the largest motorcycle producing countries in the world. The increase in motorcycle production is driven by the increasing demand from both domestic and international markets.
  • The sale of premium motorcycles is rising in China, despite a ban on two-wheelers in some provinces of the country, where the use of two-wheelers on city roads is restricted. Despite the regulations constraining motorcycles, sales in China increased by 2.2%, to 17.13 million units, in 2017, when compared to 16.8 million units in 2016.

Increasing Demand for Racer Premium Motorcycle Helmets

During 2008, superbike sales in the country accounted for only 2.3% of the total sales. This figure increased to 5.3% by 2010, and has continued to rise at a rate of 2.3% from 2010 - 2017. Performance motorcycle manufacturers, such as Ducati, Harley-Davidson, and BMW AG, have focused on lightweight, sleeker, and powerful bikes that attract riders (especially women). This strategy has worked well for BMW, which resulted in a 74% increase in sales during 2016-2017. Additionally, China has become the second-largest market for Ducati.

In addition to this, a sports bike (of engine displacement more than 600 cc) may cost USD 20,000, which includes a luxury tax of almost the value of the bike. These bikes are mostly owned by people living away from the motorcycle restricted zones, mostly in small towns, because of the low stringency in laws and regulations governing motorcycle.

With the increasing demand for bikes over 600 cc, Chinese manufacturers are also making an effort in developing and promoting these bikes. In the light of all these events, the demand for superbikes is also expected to increase over the forecast period, which is, in turn, boosting the market for premium motorcycle helmets.

AGV, Arai, and Schuberth offer a wide range of helmets for racers. The price band of these helmets varies from CNY 6,500 – CNY 10,700 (sometimes can be even more due to limited editions).

Key Developments of the Market:

  • April 2019: Arai Helmets launched new open-face helmets, RAM-X. This new product has VAS-Z shield system, with a lower pivot point that allows the shell to be smoother in the temple area, improving the helmet’s ability to slide more smoothly.
  • January 2019: LS2 Helmets has signed a contract with Super cross rider, Kyle Chisholm, for 2019 and 2020. During this period, Kyle will be using LS2 helmet.

Major Players: Shoei Co. Ltd, AGV, LS2 Helmets, and Arai Helmets, among others.

Reasons to Purchase this Report

  • Price comparison of premium helmets offered by players in the market
  • Detailed analysis of the end-user segment
  • Comparison of online and retail sales channel in the market
  • Analysis of safety regulations pertaining to the helmets in the country
  • Identifying the latest developments, price band of products, and strategies employed by the major market players.

Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your need.

Note - We have not included demand analysis of helmets in this report. The report consists of price comparison of premium helmets offered by players present in the market; analysis of the market by end-user; list of safety standards; comparison of online and retail channels; and company profile.

For a detailed preview, please go through the Table of Contents.


1.1 Scope of the Study

1.2 Executive Summary


2.1 Study Deliverables

2.2 Study Assumptions

2.3 Research Phases


3.1 Brand Perception Analysis (Full Face, Half Face, Motocross)

3.1.1 Price Range of Helmets AGV (Subsidiary of Dainese) Shoei Co. Ltd Arai Helmet Ltd Vega Helmets LS2 Helmets HJC ICON

3.1.2 By End User Racer Commuter

3.2 Comparison of Online and Retail Channel

3.2.1 List of Distributors/Dealers of Major Premium Motorcycle Helmet Firms

3.2.2 Multi-brand Retail Outlets

3.3 List of Safety Standards for Motorcycle Helmets


4.1 AGV (Subsidiary of Dainese)

4.2 Shoei Co. Ltd

4.3 Arai Helmet Ltd

4.4 SPIRIT (HK) Sports Co. Ltd

4.5 Vega Helmets

4.6 LS2 Helmets

4.7 Shark Helmets


**Analysis is based on the Surveys Conducted across China

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