Chia is a highly nutritional crop, which is slowly gaining importance both from a health as well as economical point of view. Mexico, Peru, Kenya, and Northern Australia are some of the regions where chia is cultivated over a large area. In the chia seed value chain, all the stakeholders, from farmers to the end consumers, play a major role, as the concept of chia seed as a nutritional product is still new in the market and both farmers and consumers are still in the process of adopting it as a commodity.
There are two distinct value chain flows for the chia seed market. In developing countries, the value chain starts with the input suppliers that provide input for chia seed cultivation. Next in order are the farmers and the wholesale distributers and exporters of chia seed. After this, there are the importers in the value chain. For EU countries and the North American market, the chia seed value chain starts from the importers, as chia cultivation is not possible in these regions and the market is catered by the imported chia seeds.
The processing of chia seed plays a major role in the value chain. Consumption of unprocessed chia seeds and raw chia powder have been found to be unhealthy and have been one of the causes of salmonella outbreak in the United States and Canada. Hence, companies involved in chia seed distribution or manufacture of chia-based products are focusing toward proper sterilization and treatment of chia seeds before releasing it for consumption.
In 2014, Glanbia, a company dealing in the manufacture of nutritional products, opened a food grade processing facility in Sioux Falls, South Dakota, where it produces flax seeds and chia ingredients using a third-party verified heat treatment system and patented cleaning and milling process.
The market for chia seeds is slowly gaining ground and the major reason behind this is the increasing inclination towards a healthy diet among consumers. The market in the United States and Europe is slowly gaining pace, with the government in some of the European countries allowing the usage of chia seeds in certain food items.
1.1 Market Definition
1.2 Key Findings of the Study
2. Research Scope & Methodology
2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Methodology
2.4 Research Phases
3. Market Overview
3.1 Supply Chain Analysis
3.1.1 Detailed Supply Chain Structure
3.1.2 Issues with Supply Chain Structure
3.2 Value Chain Analysis
3.2.1 Detailed Value Chain Structure
3.2.2 Issues with Value Chain Structure
4.1 Industry Outlook