Market Share of Caravan and Motorhome Industry
The caravan and motorhomes market is intensely consolidated, with several manufacturers offering products with advanced features. Companies are increasing their market share through strategies such as mergers and acquisitions, partnerships, and collaborations. For instance,
- In January 2022, Ford-Werke GmbH and Erwin Hymer Group (EHG) signed a framework agreement for the delivery of Ford Transit and Ford Transit Custom as the foundation for customer-ready recreational vehicles and motorhomes. The agreement will allow both companies to capitalize on the growing leisure vehicle market. The supply agreement includes Ford Transit panel van and skeletal chassis cab models, as well as Ford Transit Custom kombi vans, for conversion into camper vans, semi-integrated motorhomes, and alcove motorhomes by EHG brands.
- In May 2021, East To West, a new division of Forest River Inc., was set to debut its brand new line of travel trailers, Della Terra, at the 11th Annual Forest River Product Expo. The new brand focuses on high-quality, value-added products with a limited number of floorplans, one color scheme, and a broad selection of standards.
- In April 2021, Jayco Inc. announced the launch of a new Customer Experience Software tool across all divisions, including Jayco, Entegra Coach, Highland Ridge, and Starcraft. The tool utilizes Qualtric Software to provide real-time customer experience data accessible anytime, anywhere.
Caravan & Motorhome Market Leaders
Thor Industries Inc.
Forest River Inc.
Winnebago Industries Inc.
Hymer GmbH
Trigano SA
*Disclaimer: Major Players sorted in no particular order
