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• January 2023: Lakme cosmetics brand launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick.
• May 2022: Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies strengthened their partnership in India. The SS beauty store offers products from Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
• March 2022: Colgate-Palmolive Company launched a new toothpaste: Visible White O2. The company found this in a premium personal care segment and aims to target a specific customer range through this product.

• June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet.
• January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50.
• March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.

• April 2023: L'Oréal signed an agreement with Natura & Co. to acquire Aēsop, an Australian luxury beauty brand. Aēsop operates around 400 points of sale across the Americas, Europe, Australia, New Zealand, and Asia, including Thailand, Singapore, and other ASEAN nations.
• April 2022: Cetaphil launched its optimal hydration range in Asia, delivering 48-hour hydration to the skin. This range of skincare products aims to consistently deliver the highest level of hydration for individuals who suffer from dry, dehydrated, and sensitive skin.
• February 2022: Beiersdorf's Nivea Men brand launched the Nivea Men Sensitive Pro Minimalist series, following the current minimalist trend. The series has three products, namely a gel-based cleanser for the face and beard, a shaving cream, and a moisturizing cream.

• June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men.
• February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
• December 2021: L'Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand's mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.

• February 2023: A United Kingdom brand Faace launched 'Stress Facce,' a moisturizer for stressed skin. The product is made with plant-based ingredients and essential oils. The moisturizer reduces the stress on the skin and soothes the skin.
• January 2022: Cult Beauty launched its brand Necessaire in the United Kingdom. The brand provides a wide range of body care products, including body wash, body lotion, body serums, and many more.
• December 2021: New skincare brand Cellular Goods launched in the United Kingdom. The brand provides unisex beauty and skincare products like moisturizers, face serums, and many more. The products are formulated using non-psychoactive cannabinoids that help in skin protection and balance.

• June 2021: The Colgate Palmolive Sanex brand developed a shower gel, bath foam, and deodorant range using pre- and post-biotics to support skin microbiome. The BiomeProtect was launched in the United Kingdom and several EMEA markets, including France, Spain, Italy, Denmark, and South Africa. The BiomeProtect range is formulated with what Sanex labeled the "Triple Biotic Complex," a blend of inulin, butyl, and post-biotic biomimetics that work through various mechanisms to balance and optimize the skin microbiome.
• March 2021: Procter & Gamble (P&G) launched a refill format that uses 60% less plastic on some of their most popular shampoo brands in the United Kingdom. The format includes a reusable aluminum bottle and refillable pouches, including a flexible plastic packet and a rigid plastic neck. P&G uses this format to accommodate some of the Aussie, Head & Shoulders, Herbal Essences, and Pantene product lines in the United Kingdom.
• February 2021: Beiersdorf launched a new brand, O.W.N, in the category of face care products. The brand launched by the company only uses ingredients specially formulated for individualized skin care needs. With its innovative O.W.N face care brand, Beiersdorf is now explicitly responding to consumers' growing desire for personalized skin care. The new brand is being launched in key European markets with a simple routine: facial cleansing plus daycare and evening facial cleansing plus night care. O.W.N uses artificial intelligence and is built around a proprietary algorithm that brings together Beiersdorf's profound 140 years' of skincare expertise and consumer knowledge

• March 2023: REIN launched the styling anti-dandruff shampoo in Australia for discerning consumers who value performance and aesthetics. As per the company's claim, the shampoo is formulated with natural extracts and oils ingredients to moisture and repair hair.
• December 2022: Ouai Haircare elevated its dandruff care category with the launch of Ouai's anti-dandruff shampoo in the United States. As per the company's claim, the product is formulated using the Food and Drug Administration (FDA)-approved ingredient, 2% salicylic acid, to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp.
• October 2022: Auretics Limited, India's largest online retail platform, unveiled the expansion of organic shampoo with the launch of Miracle Aura premium onion black seed hair shampoo. As per the company's claim, the shampoo is infused with vitamin C, vitamin E, anti-oxidants, onion seed oil, castor oil, argan oil, and Biotin, which aid in the rejuvenating-tired scalp and weak hair.
• February 2021: St Botanica launched the 'GO Range' for Hair Care. The GO colored purple shampoo from this range is made from linseed oil, purple mica, and sunflower oil. It is specially designed for bleached and blonde hair.

• October 2022: The Brazilian DTC men's brand Dr. Jones, which specializes in goods for men's skin, hair, and bathing, has been fully acquired by Grupo Boticário. With the goal of increasing the number of customers through Grupo Boticário's different sales channels in the middle term, the company said that Dr. Jones will still be sold through the brand's online store.
• In August 2021, singer Anitta joined forces with the beauty company Sol de Janeiro to spread Brazilian Beauty + Body Joy.The international pop icon released a limited-edition Sol de Janeiro x Anitta Hair & Body Fragrance Mist, marking the beauty company's first-ever celebrity collaboration.
• May 2021: Sol de Janeiro launched Brazilian Joia Dry Shampoo, and this is one of the two new launches that dropped in May. In addition to the dry shampoo, the company has also launched an aluminum-free deodorant. The company claims that the Sol de Janeiro Brazilian Joia Dry Shampoo is a Cheirosa 62-scented dry shampoo that provides the volume, movement, and feeling of freshly washed hair while absorbing oil.

• May 2022: Nubian Crown Hair Studio partnered with L'Oréal Professionals to launch DIA Light and DIA Richesse safe color for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg.
• November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, a move the brand believes will enable it to make a bigger positive environmental impact given the high penetration of shampoo. The product is available in Malaysia, Hong Kong, and South Africa.
• October 2021: A South African natural hair care brand "Curls in Bloom" launched a new hair care products range. The products include hair shampoo, conditioners, hair masks, oils, curl-activating creams, and 11 other products.

• In March 2022, Dabur India Ltd. company launched virgin coconut oil, and the company claims the product assists in hair nourishment as the product is formulated by using 100% natural ingredients. The product is retailed in convenience stores and eCommerce websites operating across the country.
• In March 2022, Unilever PLC company launched its new hair and scalp product range in Walmart. The Beautiful Hair & Scalp range of products includes shampoos and conditioners manufactured with no sulfates, parabens, or dyes and are claimed to be color safe.
• In February 2022, Gold Series from Pantene brand of Procter and Gamble launched its new range of shampoo products, "New Lengths," with a partnership with Elthel's Club. These products are focused on retaining length for longer and stronger hair. The products are claimed to moisturize, strengthen and protect roots to the top for visibly longer hair.