Cakes, Pastries, and Sweet Pies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Cakes, Pastries, and Sweet Pies market is segmented by Product type (Cakes, Pastries, and Sweet Pies), Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, and Other Distribution Channels), and Geography.

Market Snapshot

cakes pastries and sweet pies market
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 3.9 %

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Market Overview

The global cakes, pastries, and sweet pies market is projected to grow at a CAGR of 3.9% during the forecast period (2019 - 2024)

  • Increasing consumption of ready-to-eat food with the conveenience factor, with changing preferences for flavored food products, is pushing the revenue generation in the global cakes, pastries, and sweet pies market.
  • Introduction of bakery products, including cakes, pastries, and sweet pies, with health claims, such as lower amounts of high-fructose corn syrup and sodium and higher amounts of fiber, is expected to attract consumers to such products, and thus, help the overall market to grow.

Scope of the Report

The scope of the market includes Cakes, pastries and Sweet Pies by Product type. By distribution channel, the market is categorized as supermarkets/ hypermarkets, Specialist Retailers, Convenience stores, and others. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America and Middle East and Africa.

By Product Type
Sweet Pies
By Distribution Channel
Supermarkets/ Hypermarkets
Specialist Retailers
Convenience Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Convenience of Ready-To-Eat products

The definition of convenience is evolving with dynamic demands from consumers. Cake mixes were one of the bakery products that gave birth to the concept of “convenience”. As evident from the graph, the ingredient level modification is driving the growth of the health category of bakery products in the developed market. The convenience that Cake products offer is increasingly turning multi-faceted, which is expected to continue to evolve in the foreseeable future. The bakery products are also witnessing additional attributes, such as being healthy, ethical, and comforting.

Cakes, Pastries and Sweet Pies Market1

Asia Pacific to Witness Fastest Market Growth

Asia-Pacific is becoming a key market, as rising disposable income, urbanization, and the demand for western-style diets are supporting the growth in sales of baked goods and cakes in particular. China is set to become the second largest baked goods market by the end of forecats period, with cakes being one of the most popular segment. These markets are attractive to major corporates, which see the potential for significant sales growth.

Cakes, Pastries and Sweet Pies Market2

Competitive Landscape

The market vendors are developing new products with an emphasis on Organic and gluten-free variants to increase their market share. The major emerging markets players are targeting leading brands in the matured markets. The bakery manufacturers and brand owners who dominate the domestic markets, are making strategic acquisitions of the market leaders, and often iconic brands, in more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cakes

      2. 5.1.2 Pastries

      3. 5.1.3 Sweet Pies

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 American Baking Company

      2. 6.4.2 Britannica, Inc.

      3. 6.4.3 Euro Patisserie

      4. 6.4.4 General Mills Inc.

      5. 6.4.5 Flowers Foods, Inc.

      6. 6.4.6 George Weston Limited

      7. 6.4.7 Grupo Bimbo

      8. 6.4.8 Tyson Foods (Hillshire Brands Company)

      9. 6.4.9 Hostess Brands, LLC.

      10. 6.4.10 McKee Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Cakes, Pastries, and Sweet Pies Market market is studied from 2016 - 2026.

The Cakes, Pastries, and Sweet Pies Market is growing at a CAGR of 3.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Grupo Bimbo, Britannia Industries Limited, General Mills, Inc., Flower Foods, George Weston Limited are the major companies operating in Cakes, Pastries, and Sweet Pies Market.

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