Brazil represents the largest (48% share estimated at 2015) and the fastest growing (7.5% compounded annual rate over 2015-2020) market for polymer emulsions in the entire continent of South America. While consumption of acrylic emulsions is the highest in the region, the fastest growth in demand is expected to be witnessed by vinyl emulsions. By the end-user data, the demand for polymer emulsions in paints & coatings would remain dominant, in addition to being the fastest growing product over the analysis period
With the automotive and building & construction industries clearly bouncing back in the world market, the demand for paints & coatings is also expected to witness substantial growth, which, in turn, will help fuel the market for low-VOC polymer emulsions used in their production. Other factors instrumental in driving this growth, include resurgence in the paper & paperboard industry and the greater demand for adhesives & carpet backing.
Emissions of volatile organic compounds (VOCs) have been implicated in several environmental concerns, as a consequence of which governments across the world are enacting stringent policies to either curtail or completely eliminate them. This has led to the emergence of the technique of emulsion polymerization that is capable of producing polymers with high molecular weight and very little viscosity. Polymer emulsions employ a wide variety of ingredients in their products, including monomers, co-monomers, initiators, surfactants and non-surfactant stabilizers, among others. Growing awareness in regard to the adverse effects of VOC emissions that are present in a majority of solvent based products has resulted in generating greater demand for emulsion polymers, which are low in VOC content. Major industries that use polymer emulsions include paints & coatings, paper & paperboard and adhesives, with all of them focusing on reducing VOC emissions.
Several of the major end-uses of vinyl emulsions, such as adhesives, paper & paperboard coatings and paints & coatings would be instrumental in fueling the demand for this category of polymer emulsions. Demand for polyurethane (PU) dispersions is also anticipated to maintain healthy growth during the analysis period. The market is segmented by product type (Acrylics, Polyurethane dispersions, Styrene butadiene latex, Vinyl and other polymer emulsions), by application (Paper and paper coating, adhesives and carpet backing, paints and coatings and other applications). The key players are 3M Company, Clariant, Royal DSM NV, Nuplex Industries Inc., and Sumitomo Chemicals.
Increasing use in end use industries and an increasing demand for VOC free products, are the driving forces for the Brazil polymer emulsions market.
The raw material prices are very high thus making the end product more expensive, which can possibly be a restraint for this market.
What the report offers?