The polymer emulsion market in Brazil is expected to register a moderate growth during the forecast period, 2018-2023. The market is majorly driven by stringent government regulations regarding emissions, however, availability of substitutes, such as high solid coatings and powder coatings are hindering the market.
Emulsion polymerization produces polymers with high molecular weight and very less viscosity which reduces VOCs’ emission. Volatile Organic Compounds (VOC) are major environmental concerns, therefore governments are levying stringent policies to either curtail or completely ban them. This is driving the market in Brazil. The cooperation of the Brazilian government with EPA has resulted in intensifying the regulations for environment degradation, which are resulting in production of low VOC containing paints. In 2016, AkzoNobel has launched Coralar, a low-VOC wall paint, to comply with the increasing VOC regulations.
Based on product type, acrylic emulsion has a highest share, and is expected to be the fastest growing segment because of increasing demand from end user industries like construction and automotive. This demand is in response to rapid urbanization, which has resulted in growing population and rising disposable income. This, consequently is increasing residential houses, thereby driving the demand for acrylic emulsion. In Brazil, the government is planning to resume about 7,000 construction projects with an investment of BRL 131 billion. With programs like ‘My House, My Life’, the government is planning to provide affordable housing.
Major Players: 3M, Akzo Nobel NV, Arkema SA, BASF SE, Clariant AG, DowDuPont, Synthomer PLC, and Wacker Chemie AG among others.
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