Market Trends of Bangladesh Mustard Oil Industry
This section covers the major market trends shaping the Bangladesh Mustard Oil Market according to our research experts:
Multiple Functions Performed by Mustard Oil to Support Market Demand
- Consumers in Bangladesh are witnessing a change in dietary patterns, and the market is witnessing a trend toward food culture that promotes strongly flavored cuisines, wherein mustard oil is utilized. Eating habits are also influenced by rising health consciousness. Multiple varieties of mustard oils are available to suit individual requirements.
- Additionally, mustard oil was earlier used only for cooking. However, it is now used in multiple pharmaceutical applications, aromatherapy, etc., and performs various functions, including that of a stimulant, appetizer, anti-fungal agent, anti-bacterial agent, hair vitalizer, etc., thereby providing a range of benefits to body and skin. Thus, the rising application of mustard oil in cosmetics and personal care is bound to support market demand for mustard oil in Bangladesh.
Understand The Key Trends Shaping This Market
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Convenience and Grocery Stores Dominate the Market
- Convenience and grocery stores, including roadside shops, municipal corporation markets, and open-air temporary shops, dominate Bangladesh's mustard oil market. Open-air and roadside shops dominate the convenience store segment.
- In collaboration with local distributors, the government has developed a distributorship system to restrict mustard oil fluctuations and eliminate middlemen in the edible oil market. The global players entering the Bangladesh mustard oil market are trying to expand their presence by increasing their collaboration with local distributors through convenience stores.
- Hence, the key factor responsible for the presence of mustard oil in roadside and open-air stores is convenience, enabling easy availability of products and thus aiding the growth of the market in the country.
