Study Period | 2017 - 2029 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2029 |
Market Size (2025) | USD 71.03 Million |
Market Size (2029) | USD 98.46 Million |
CAGR (2025 - 2029) | 8.51 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Australia E-bike Market Analysis
The Australia E-bike Market size is estimated at 71.03 million USD in 2025, and is expected to reach 98.46 million USD by 2029, growing at a CAGR of 8.51% during the forecast period (2025-2029).
The Australian electric bike market is undergoing significant transformation amid growing urban mobility challenges. Major cities are experiencing substantial traffic congestion, with the Australian Automobile Association reporting a 3-8% reduction in average driving speeds. This urban mobility crisis is projected to escalate, with congestion-related costs expected to reach between USD 27.7 and 37.3 billion by 2030 without significant policy interventions. In response, local governments are implementing comprehensive infrastructure development plans, including dedicated cycling lanes and improved parking facilities, to support sustainable transportation alternatives.
Technological advancements are revolutionizing the Australian e-bike market landscape, particularly in battery technology and smart integration capabilities. Lithium-ion batteries have emerged as the dominant power source, accounting for 98.93% of the market in 2023, driven by their superior performance characteristics and declining costs. Manufacturers are increasingly incorporating sophisticated features such as smartphone integration, GPS tracking, and advanced motor management systems, enhancing the overall riding experience and attracting tech-savvy consumers.
The market structure is evolving with a mix of established international brands and emerging local players shaping the competitive landscape. Trek Bicycle Corporation maintained its market leadership with a 10.28% share in 2022, while domestic manufacturers are gaining traction through innovative product offerings and localized service networks. The industry has witnessed significant supply chain developments, with the government's recent announcement of a 5% import charge affecting pricing dynamics, particularly for e-bikes manufactured in Taiwan, Europe, and India, while maintaining preferential treatment for imports from free trade agreement partners.
Consumer adoption patterns reflect a broader shift towards electric mobility solutions, with cycling participation reaching 34.2% of the population. The market is experiencing a notable transformation in consumer preferences, with increasing demand for high-performance e-bikes featuring advanced technological capabilities. This shift is particularly evident in urban areas, where commuters are seeking alternatives to traditional transportation methods. Manufacturers are responding by developing specialized products for different user segments, from urban commuters to adventure enthusiasts, while emphasizing features such as extended battery life, improved charging capabilities, and enhanced riding comfort.
Australia E-bike Market Trends
Australia's E-Bike adoption rates show steady growth, indicating an increasing market presence and consumer interest.
- In Australia, e-bike sales are increasing at a rapid pace. The popularity of e-bikes for short distances and leisure activities has significantly increased in recent years. Since they do not require gasoline or other petroleum-based fuels, e-bikes are affordable and accessible, as well as environmentally benign. These vehicles are intended to fit into tight spaces and readily maneuver through congested areas. The rising number of trips per vehicle and supporting rules are likely to aid the market's growth during the forecast period.
- As per the Australian Vehicle Standards, e-bikes can be ridden on the road if the motor does not provide more than 250 watts of maximum continuous power and if the vehicle cannot travel more than 25 km/h with throttle assistance. Electric bike manufacturers are now targeting the Australian market, so supply and options are also expected to increase. The development of premium folding e-bikes and the introduction of high-tech electric bikes with smartphone integration are two emerging trends that are expected to directly influence the dynamics of the electric bicycle industry in Australia and drive the market during the forecast period.
Australia exhibits a gradual rise in the population commuting 5-15 km daily, reflecting evolving commuting distances.
- The demand for bicycles has been increasing gradually across Australia. Public transportation is the country's most popular mode of transportation, and comparatively, fewer people choose to commute by bicycle. Commuters using bicycles to travel between 5 and 15 kilometers increased in 2020 over 2019 as more people began to exercise and use bicycles for nearby areas, such as markets. However, commuter travel between 5 and 15 kilometers is still relatively low compared to other modes of transportation in Australia.
- The COVID-19 pandemic significantly impacted the Australian bicycle market as more people opted to bike or walk to work rather than use public transportation to maintain social distancing. Following the pandemic's impacts, fewer individuals took public transit, which increased the number of daily bicycle commuters in 2021 compared to 2020. The advancements in e-bikes and the introduction of cutting-edge features like longer battery lives encouraged more people to opt for bicycles, which resulted in a rise in commuters traveling between 5 and 15 kilometers on bicycles in Australia in 2021.
- For routes between 5 and 15 kilometers, people now commute by bicycle, including trips to their places of employment, business, and markets. The number of persons using bicycles for transportation to work increased in 2022 over 2021. Development in bicycle infrastructure in the country is expected to contribute to the growing number of bicycle commuters in Australia.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Australia's bicycle sales surge in 2020, then stabilize, indicating a market that responded strongly to short-term demand.
- Australia's inflation rates peak in 2022, followed by a trend towards normalization, indicating a recovering economy.
- Australia's e-bike battery prices are decreasing, reflecting market maturity and increased consumer acceptance.
- Australia's consistent increase in dedicated bicycle lanes indicates a commitment to promoting cycling as a healthy and sustainable transportation option.
- Australia's E-bike charging time is consistently reducing, indicating a growing emphasis on efficient charging solutions and sustainable transportation.
- Australia's GDP per capita indicates a resilient economy with sustained growth and high living standards.
- Australia's bicycle rental market shows robust growth post-2020, indicating strong market presence and sustained consumer demand.
- Australia's hyper-local delivery sector is witnessing growth, indicating an evolving market trend towards localized online shopping.
- Australia's trekker numbers are steadily increasing, indicating a growing interest in the country's unique landscapes and outdoor adventure culture.
- Australia's Traffic Congestion Index shows minor fluctuations, suggesting stable traffic conditions with potential for congestion management improvements.
Segment Analysis: Propulsion Type
Pedal Assisted Segment in Australia E-bike Market
The pedal assist bicycle segment dominates the Australian e-bike market, commanding approximately 80% market share in 2024. This significant market position is attributed to these e-bikes' ability to provide efficient power assistance while maintaining the traditional cycling experience. Pedal assist bicycles are particularly popular among daily commuters and recreational cyclists due to their user-friendly nature and compliance with Australian regulations. The segment's growth is driven by increasing awareness of sustainable transportation options, rising fuel costs, and growing urban congestion. These e-bikes offer a perfect balance between human power and electric assistance, making them ideal for various terrains and distances while providing health benefits through active participation in cycling.

Speed Pedelec Segment in Australia E-bike Market
The speed pedelec segment is emerging as the fastest-growing category in the Australian e-bike market, projected to grow at approximately 11% CAGR from 2024 to 2029. This remarkable growth is driven by increasing demand for faster commuting options in urban areas and the segment's appeal to long-distance commuters. Speed pedelecs, which can assist up to 45 km/h, are gaining popularity among users seeking to reduce journey times in congested city environments. The segment's expansion is further supported by technological advancements in battery efficiency and electric bicycle motor performance, along with growing infrastructure development for cycling in major Australian cities. The integration of smart features and improved safety systems is also contributing to the increasing adoption of speed pedelecs among performance-oriented users.
Remaining Segments in Propulsion Type
The throttle-assisted segment represents a significant portion of the Australian e-bike market, offering a different riding experience compared to pedal-assisted and speed pedelec variants. These e-bikes are particularly popular among users who prefer more control over their power assistance, especially in challenging terrains or during long commutes. Throttle-assisted e-bikes provide an alternative solution for riders who may have physical limitations or prefer minimal pedaling effort. The segment continues to evolve with improvements in battery technology and motor efficiency, though its growth is moderated by regulatory frameworks and user preferences for more traditional cycling experiences.
Segment Analysis: Application Type
City/Urban Segment in Australia E-bike Market
The electric city bike segment dominates the Australian e-bike market, commanding approximately 83% market share in 2024, driven by the increasing adoption of e-bikes for daily commuting in urban areas. This significant market position is attributed to the growing preference for sustainable urban mobility solutions, particularly among working professionals and students in metropolitan areas. The segment's growth is further supported by expanding cycling infrastructure in major Australian cities, government initiatives promoting cycling as a sustainable transport option, and the convenience these bikes offer for navigating through congested urban areas. The rising fuel costs and increasing environmental consciousness among urban dwellers have also contributed to the segment's dominance, while the integration of advanced features like smartphone connectivity and improved battery technology has made electric city bikes more appealing to modern consumers.
Cargo/Utility Segment in Australia E-bike Market
The electric cargo bike segment is emerging as the fastest-growing category in the Australian e-bike market, projected to expand at approximately 12% growth rate from 2024 to 2029. This remarkable growth is primarily driven by the booming e-commerce sector and increasing demand for sustainable last-mile delivery solutions in urban areas. The segment's expansion is further fueled by businesses adopting eco-friendly delivery alternatives, particularly in dense urban areas where traditional delivery vehicles face access restrictions and parking challenges. The growing trend of hyperlocal deliveries, coupled with the cost-effectiveness and operational efficiency of electric cargo bikes, is accelerating their adoption among logistics companies and small businesses. Additionally, the introduction of advanced cargo e-bike models with enhanced carrying capacity and improved battery range is making them increasingly attractive for commercial applications.
Remaining Segments in Application Type
The Trekking segment represents a significant niche in the Australian e-bike market, catering to adventure enthusiasts and recreational cyclists. This segment is characterized by robust e-bikes designed for both on-road and off-road conditions, making them versatile options for users seeking bikes for both leisure and practical purposes. The segment benefits from Australia's diverse terrain and growing interest in outdoor activities, with manufacturers focusing on developing trekking e-bikes with enhanced suspension systems and durable components to handle various riding conditions. The segment's growth is supported by the country's strong tourism industry and increasing popularity of bike tourism, particularly in regions with scenic trails and mountain biking destinations.
Segment Analysis: Battery Type
Lithium-ion Battery Segment in Australia E-bike Market
The electric bicycle battery segment dominates the Australian e-bike market, commanding approximately 100% market share in 2024, driven by its superior performance characteristics and technological advantages. This segment's dominance is attributed to several key factors including high energy density, longer battery life, lightweight construction, and faster charging capabilities compared to traditional battery technologies. The segment's growth is further supported by continuous technological advancements in battery manufacturing, which have led to improved efficiency and reduced production costs. Battery powered bicycles are particularly favored in the Australian market due to their ability to provide extended range capabilities of up to 40-45 kilometers per charge, making them ideal for both urban commuting and recreational cycling. The segment's strong performance is also bolstered by increasing consumer awareness about environmental sustainability and the growing preference for high-performance e-bikes. Additionally, the establishment of various lithium-ion battery production facilities and ongoing technological developments are expected to further strengthen this segment's position in the market.
Remaining Segments in Battery Type
The lead-acid battery segment, while historically significant in the e-bike market, has seen a substantial decline in recent years due to several limitations compared to lithium-ion alternatives. These limitations include heavier weight, longer charging times, and shorter overall lifespan, making them less attractive for modern e-bike applications. The 'Others' category, which includes emerging battery technologies such as sodium-ion batteries, represents potential future alternatives in the market. While these alternative technologies show promise in terms of cost-effectiveness and sustainability, they are still in developmental stages and have not yet gained significant market traction in Australia's e-bike sector. The shift away from traditional battery technologies reflects the market's evolution towards more efficient and environmentally friendly power solutions, with manufacturers increasingly focusing their research and development efforts on advancing lithium-ion technology rather than maintaining older battery types.
Australia E-bike Industry Overview
Top Companies in Australia E-bike Market
The Australian e-bike industry is characterized by continuous product innovation and strategic expansion initiatives from leading players. Companies are focusing on developing advanced e-bike models with enhanced battery life, smart connectivity features, and improved performance capabilities to meet evolving consumer preferences. Operational agility is demonstrated through flexible manufacturing processes and robust supply chain management, allowing companies to adapt to market demands efficiently. Strategic moves include establishing partnerships with technology providers and local distributors to strengthen market presence. Companies are also expanding their product portfolios to include specialized e-bikes for different applications, from urban commuting to cargo delivery. The market witnesses regular launches of new models with features like smartphone integration, improved motor systems, and sustainable components, reflecting the industry's commitment to technological advancement and environmental consciousness.
Mix of Global Leaders and Local Specialists
The Australian e-bike market exhibits a balanced mix of global manufacturers and local specialists, creating a dynamic competitive environment. Global players like Trek Bicycle Corporation, Shimano Inc., and Giant Manufacturing bring international expertise and extensive research capabilities, while local companies such as Dyson Electric Bike offer market-specific solutions tailored to Australian conditions. The market shows moderate consolidation with established players maintaining strong positions through their brand reputation and distribution networks, while new entrants continue to emerge with innovative offerings targeting specific market segments. Mergers and acquisitions activity is primarily focused on strengthening distribution capabilities and gaining access to new technologies.
The competitive landscape is further shaped by companies specializing in specific market segments, such as urban mobility or cargo delivery. Major bicycle manufacturers are expanding their e-bike divisions through strategic investments and technological partnerships, while pure-play e-bike manufacturers are focusing on building brand recognition and market share through specialized product offerings. The market structure encourages healthy competition while maintaining barriers to entry through technological requirements and distribution network necessities.
Innovation and Distribution Drive Market Success
Success in the Australian e-bike market increasingly depends on companies' ability to innovate while maintaining strong distribution networks. Incumbent players must focus on continuous product development, incorporating advanced features like improved battery technology and smart connectivity, while maintaining competitive pricing strategies. Building strong relationships with dealers and service networks is crucial for market success, as is the ability to provide comprehensive after-sales support. Companies need to invest in marketing initiatives to build brand awareness and educate consumers about the benefits of e-bikes, while also ensuring compliance with evolving regulatory standards.
For contenders looking to gain market share, differentiation through specialized product offerings and innovative features is essential. New entrants should focus on identifying and serving underserved market segments while building strong local partnerships for distribution and service support. Success also depends on understanding and adapting to local riding conditions and consumer preferences unique to the Australian market. Companies must maintain flexibility in their business models to address potential regulatory changes, particularly regarding speed limits and safety standards, while also considering the impact of emerging mobility solutions that could affect market dynamics. The electric bike market share in Australia is influenced by these strategic factors, with companies striving to capture a larger e-bike market share by aligning with consumer trends and regulatory frameworks.
Australia E-bike Market Leaders
-
Giant Manufacturing Co.
-
Groupe Sportif Pty Ltd
-
SHIMANO INC
-
Specialized Bicycle Components
-
Trek Bicycle Corporation
- *Disclaimer: Major Players sorted in no particular order
Australia E-bike Market News
- November 2022: The company introduced the NCM T720 Step-thru E-Bike in the market.
- November 2022: Focus Bikes launched the JAM² SL electric mountain bike. This sleek and athletic 29er has a carbon frame and a Fazua Drive 60 system.
- September 2022: Haibike launched Lyke, a new e-MTB aimed at the emerging lightweight e-MTB category. The Lyke eMTB is offered with a removable Watt Hour Battery.
Free With This Report
We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.
Australia E-bike Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Bicycle Sales
- 4.2 GDP Per Capita
- 4.3 Inflation Rate
- 4.4 Adoption Rate Of E-bikes
- 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
- 4.6 Bicycle Rental
- 4.7 E-bike Battery Price
- 4.8 Price Chart Of Different Battery Chemistry
- 4.9 Hyper-local Delivery
- 4.10 Dedicated Bicycle Lanes
- 4.11 Number Of Trekkers
- 4.12 Battery Charging Capacity
- 4.13 Traffic Congestion Index
- 4.14 Regulatory Framework
- 4.15 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
-
5.1 Propulsion Type
- 5.1.1 Pedal Assisted
- 5.1.2 Speed Pedelec
- 5.1.3 Throttle Assisted
-
5.2 Application Type
- 5.2.1 Cargo/Utility
- 5.2.2 City/Urban
- 5.2.3 Trekking
-
5.3 Battery Type
- 5.3.1 Lead Acid Battery
- 5.3.2 Lithium-ion Battery
- 5.3.3 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 Dyson bikes
- 6.4.2 Giant Manufacturing Co.
- 6.4.3 Groupe Sportif Pty Ltd
- 6.4.4 Merida Industry Co Ltd
- 6.4.5 NCM Bike
- 6.4.6 Norco
- 6.4.7 Pedego Electric Bikes
- 6.4.8 Riese & Müller
- 6.4.9 SHIMANO INC
- 6.4.10 Specialized Bicycle Components
- 6.4.11 Trek Bicycle Corporation
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONVETIONAL AND E-BIKE SALES, VOLUME IN UNITS, AUSTRALIA, 2017 - 2029
- Figure 2:
- GDP PER CAPITA AT CURRENT PRICES, VALUE IN USD, AUSTRALIA, 2017 - 2029
- Figure 3:
- INFLATION RATE AT AVERAGE CONSUMER PRICES, PERCENTAGE CHANGE, AUSTRALIA, 2017 - 2029
- Figure 4:
- E-BIKE MARKET PENETRATION RATE, VOLUME PERCENTAGE, AUSTRALIA, 2017 - 2029
- Figure 5:
- PROPORTION OF 5-15 KM DAILY TRAVELERS, PERCENTAGE, AUSTRALIA, 2017 - 2029
- Figure 6:
- BICYCLE RENTAL SERVICE MARKET, REVENUE IN USD, AUSTRALIA, 2017 - 2029
- Figure 7:
- COST OF LI-ION BATTERIES FOR E-BIKES, VALUE IN USD PER KWH, AUSTRALIA, 2017 - 2029
- Figure 8:
- E-BIKE BATTERY TYPE PRICE COMPARISON, USD PER KWH, AUSTRALIA, 2017 - 2029
- Figure 9:
- HYPER LOCAL DELIVERY SERVICE MARKET, REVENUE IN USD, AUSTRALIA, 2017 - 2029
- Figure 10:
- LENGTH OF DEDICATED BICYCLE LANES, KM, AUSTRALIA, 2017 - 2022
- Figure 11:
- TREKKER POPULATION, UNIT, AUSTRALIA, 2017 - 2029
- Figure 12:
- AVERAGE CHARGING TIME OF E-BIKE BATTERIES, HOURS, AUSTRALIA, 2017 - 2029
- Figure 13:
- TRAFFIC CONGESTION INTENSITY INDEX, AUSTRALIA, 2017 - 2022
- Figure 14:
- AUSTRALIA E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
- Figure 15:
- AUSTRALIA E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
- Figure 16:
- AUSTRALIA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 17:
- AUSTRALIA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
- Figure 18:
- AUSTRALIA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 19:
- AUSTRALIA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 20:
- E-BIKE MARKET, BY PROPULSION TYPE, PEDAL ASSISTED, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 21:
- E-BIKE MARKET, BY PROPULSION TYPE, PEDAL ASSISTED, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 22:
- BREAKDOWN OF PEDAL ASSISTED E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 23:
- E-BIKE MARKET, BY PROPULSION TYPE, SPEED PEDELEC, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 24:
- E-BIKE MARKET, BY PROPULSION TYPE, SPEED PEDELEC, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 25:
- BREAKDOWN OF SPEED PEDELEC E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 26:
- E-BIKE MARKET, BY PROPULSION TYPE, THROTTLE ASSISTED, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 27:
- E-BIKE MARKET, BY PROPULSION TYPE, THROTTLE ASSISTED, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 28:
- BREAKDOWN OF THROTTLE ASSISTED E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 29:
- AUSTRALIA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 30:
- AUSTRALIA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
- Figure 31:
- AUSTRALIA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 32:
- AUSTRALIA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 33:
- E-BIKE MARKET, BY APPLICATION TYPE, CARGO/UTILITY, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 34:
- E-BIKE MARKET, BY APPLICATION TYPE, CARGO/UTILITY, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 35:
- BREAKDOWN OF CARGO/UTILITY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 36:
- E-BIKE MARKET, BY APPLICATION TYPE, CITY/URBAN, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 37:
- E-BIKE MARKET, BY APPLICATION TYPE, CITY/URBAN, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 38:
- BREAKDOWN OF CITY/URBAN E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 39:
- E-BIKE MARKET, BY APPLICATION TYPE, TREKKING, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 40:
- E-BIKE MARKET, BY APPLICATION TYPE, TREKKING, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 41:
- BREAKDOWN OF TREKKING E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 42:
- AUSTRALIA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 43:
- AUSTRALIA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
- Figure 44:
- AUSTRALIA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 45:
- AUSTRALIA E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 46:
- E-BIKE MARKET, BY BATTERY TYPE, LEAD ACID BATTERY, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 47:
- E-BIKE MARKET, BY BATTERY TYPE, LEAD ACID BATTERY, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 48:
- BREAKDOWN OF LEAD ACID BATTERY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 49:
- E-BIKE MARKET, BY BATTERY TYPE, LITHIUM-ION BATTERY, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 50:
- E-BIKE MARKET, BY BATTERY TYPE, LITHIUM-ION BATTERY, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 51:
- BREAKDOWN OF LITHIUM-ION BATTERY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 52:
- E-BIKE MARKET, BY BATTERY TYPE, OTHERS, VOLUME, UNITS, AUSTRALIA, 2017 - 2029
- Figure 53:
- E-BIKE MARKET, BY BATTERY TYPE, OTHERS, VALUE, USD, AUSTRALIA, 2017 - 2029
- Figure 54:
- BREAKDOWN OF OTHERS E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), AUSTRALIA, 2023 VS 2029
- Figure 55:
- AUSTRALIA E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2020 - 2022
- Figure 56:
- AUSTRALIA E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2020 - 2022
- Figure 57:
- AUSTRALIA E-BIKE MARKET SHARE(%), BY MAJOR PLAYER REVENUE, 2022
Australia E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.Propulsion Type | Pedal Assisted |
Speed Pedelec | |
Throttle Assisted | |
Application Type | Cargo/Utility |
City/Urban | |
Trekking | |
Battery Type | Lead Acid Battery |
Lithium-ion Battery | |
Others |
Market Definition
- By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
- By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
- By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
Keyword | Definition |
---|---|
Pedal Assisted | Pedal-assist or pedelec category refers to the electric bikes that provide limited power assistance through torque-assist system and do not have throttle for varying the speed. The power from the motor gets activated upon pedaling in these bikes and reduces human efforts. |
Throttle Assisted | Throttle-based e-bikes are equipped with the throttle assistance grip, installed on the handlebar, similarly to motorbikes. The speed can be controlled by twisting the throttle directly without the need to pedal. The throttle response directly provides power to the motor installed in the bicycles and speeds up the vehicle without paddling. |
Speed Pedelec | Speed pedelec is e-bikes similar to pedal-assist e-bikes as they do not have throttle functionality. However, these e-bikes are integrated with an electric motor which delivers power of approximately 500 W and more. The speed limit of such e-bikes is generally 45 km/h (28 mph) in most of the countries. |
City/Urban | The city or urban e-bikes are designed with daily commuting standards and functions to be operated within the city and urban areas. The bicycles include various features and specifications such as comfortable seats, sit upright riding posture, tires for easy grip and comfortable ride, etc. |
Trekking | Trekking and mountain bikes are special types of e-bikes that are designed for special purposes considering the robust and rough usage of the vehicles. These bicycles include a strong frame, and wide tires for better and advanced grip and are also equipped with various gear mechanisms which can be used while riding in different terrains, rough grounded, and tough mountainous roads. |
Cargo/Utility | The e-cargo or utility e-bikes are designed to carry various types of cargo and packages for shorter distances such as within urban areas. These bikes are usually owned by local businesses and delivery partners to deliver packages and parcels at very low operational costs. |
Lithium-ion Battery | A Li-ion battery is a rechargeable battery, which uses lithium and carbon as its constituent materials. The Li-Ion batteries have a higher density and lesser weight than sealed lead acid batteries and provide the rider with more range per charge than other types of batteries. |
Lead Acid Battery | A lead acid battery refers to sealed lead acid battery having a very low energy-to-weight and energy-to-volume ratio. The battery can produce high surge currents, owing to its relatively high power-to-weight ratio as compared to other rechargeable batteries. |
Other Batteries | This includes electric bikes using nickel–metal hydroxide (NiMH), silicon, and lithium-polymer batteries. |
Business-to-Business (B2B) | The sales of e-bikes to business customers such as urban fleet and logistics company, rental/sharing operators, last-mile fleet operators, and corporate fleet operators are considered under this category. |
Business-to-Customers (B2C) | The sales of electric scooters and motorcycles to direct consumers is considered under this category. The consumers acquire these vehicles either directly from manufacturers or from other distributers and dealers through online and offline channel. |
Unorganized Local OEMs | These players are small local manufacturers and assemblers of e-bikes. Most of these manufacturers import the components from China and Taiwan and assemble them locally. They offer the product at low cost in this price sensitive market which give them advantage over organized manufacturers. |
Battery-as-a-Service | A business model in which the battery of an EV can be rented from a service provider or swapped with another battery when it runs out of charge |
Dockless e-Bikes | Electric bikes that have self-locking mechanisms and a GPS tracking facility with an average top speed of around 15mph. These are mainly used by bike-sharing companies such as Bird, Lime, and Spin. |
Electric Vehicle | A vehicle which uses one or more electric motors for propulsion. Includes cars, scooters, buses, trucks, motorcycles, and boats. This term includes all-electric vehicles and hybrid electric vehicles |
Plug-in EV | An electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids. In this report we use the term for all-electric vehicles to differentiate them from plug-in hybrid electric vehicles. |
Lithium-Sulphur Battery | A rechargeable battery that replaces the liquid or polymer electrolyte found in current lithium-ion batteries with sulfur. They have more capacity than Li-ion batteries. |
Micromobility | Micromobility is one of the many modes of transport involving very-light-duty vehicles to travel short distances. These means of transportation include bikes, e-scooters, e-bikes, mopeds, and scooters. Such vehicles are used on a sharing basis for covering short distances, usually five miles or less. |
Low Speed Electric Vehicls (LSEVs) | They are low speed (usually less than 25 kmph) light vehicles that do not have an internal combustion engine, and solely use electric energy for propulsion. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all its reports.
- Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
- Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the volume demand with volume-weighted average battery pack price (per kWh). Battery pack price estimation and forecast takes into account various factors affecting ASP, such as inflation rates, market demand shifts, production costs, technological developments, and consumer preferences, providing estimations for both historical data and future trends.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms