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The Asia-Pacific Loyalty Management Market is segmented by Type of Solution (Business-to-consumer (B2C), Business-to-business (B2B), Corporate), Industry Vertical (BFSI, Healthcare, Consumer Goods and Retail), Deployment Type (On-premise, On-demand), and Country.
The Asia-Pacific loyalty management market was valued at USD 740.97 million in 2019, and it is expected to reach a value of USD 2,873.92 million by 2025, registering a CAGR of 25.1% over the forecast period (2020 - 2025). Loyalty management solutions are being adopted by many companies across various industry verticals, whose primary focus is on client retention and further building sustainable customer relationships through these programs.
Loyalty management is an approach to the marketing of products, based on strategic management, in which a company focuses on increasing new customer base and retaining existing customers through various types of incentives and offers.
|By Type of Solution|
|By Industry Vertical|
|Consumer Goods and Retail|
|IT and Telecom|
|Travel and Hospitality|
|Other Industry Verticals|
|By Deployment Type|
|Rest of Asia-Pacific|
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The Asia-Pacific loyalty management market is highly competitive owing to the presence of many large and small players in the market. The market appears to be moderately concentrated with the players in the market adopting strategies like product innovation, partnerships, and mergers and acquisitions to stay ahead of the competition. Some of the major players in the market are IBM Corporation, Oracle Corporation, SAP SE, Edenred among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Implementation of a Customer-centric Approach Across Businesses
4.3.2 Intensified Competition Leading to an Increase in Cost of Customer Acquisition
4.4 Market Restraints
4.4.1 Relative Lack of Knowledge About Loyalty Program Benefits
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Force Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type of Solution
5.1.1 Business-to-consumer (B2C)
5.1.2 Business-to-business (B2B)
5.2 By Industry Vertical
5.2.2 Consumer Goods and Retail
5.2.4 IT and Telecom
5.2.5 Travel and Hospitality
5.2.6 Other Industry Verticals
5.3 By Deployment Type
5.4.9 South Korea
5.4.10 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Aimia Inc.
6.1.2 IBM Corporation
6.1.3 Oracle Corporation
6.1.4 Comarch SA
6.1.5 SAP SE
6.1.6 Epsilon Data Management LLC
6.1.7 Capillary Technologies
6.1.8 TIBCO Software Inc.
6.1.9 Rewardz SG
6.1.11 Maritz holdings Inc.
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS