Market Trends of ASEAN Probiotic Supplements Industry
Significance of Health Consciousness among Millennials
- Probiotics are a driving force within the booming digestive health supplement category, and people of all age groups have been consuming them over the past few years. However, major consumption is observed among millennials due to their growing awareness of health and wellness through multi-channel publicity, which influences their consumption patterns to a large extent. This shows the awareness among people regarding the benefits of probiotic supplements. Millennials, being technologically advanced, update themselves with the facts related to health and, thereby, try to amend their routines and consumption habits accordingly.
- These consumers do not need practitioners' or pharmacists' approval for the purchase of probiotic supplements, propelling their usage in the market. Consumers do not need practitioners' or pharmacists' approval for the purchase of probiotic supplements, propelling their usage in the market. Therefore, there is a necessity for continuous innovation to satisfy inflating demand in the potential market.
- Probiotic supplements have seen the highest innovation in formulation, delivery forms, packaging, and market positioning. Continuous innovation in product offerings is expected to maintain the interest of millennials in probiotic products in the coming times as well. Therefore, the producers of probiotic supplements are capitalizing on the application, formulation, and therapeutic expansion to other health benefits, apart from the mainstream, to regulate sales in the region.
- Probiotic supplements have been available for decades, with consumption being driven by strain-specific health benefits to the consumer. According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, reducing the risk or duration of upper respiratory tract infections or gut infections. Hence, all the above-mentioned health benefits act as the major driving factors for Probiotic Supplements Market in this region.
Understand The Key Trends Shaping This Market
Download Sample
Indonesia holds a Significant Market Share
- The rise is primarily due to increased demand from the younger population. Indonesians' standard of living is improving due to better-paying jobs that expand the middle class, which spends more on health products, including probiotic supplements.
- A rising population and greater consumer awareness of health issues, along with technological advancement and the fast-paced lives of people are leading to changes in lifestyle patterns of people. As a result of this upward consumer trend, numerous changes have occurred in the Indonesian probiotic supplement market, including research activities sponsored by probiotic manufacturers, which are positioned to fuel a healthy expansion during the projected period.
- In Indonesia, the middle-class population has grown from 7% to 20% of the population, with 52 million Indonesians currently belonging to the group, according to World Bank's Aspiring Indonesia-Expanding the Middle-Class report. As a result, the dietary habits of people in Indonesia have evolved toward more balanced nutrition, accompanied by a high rate of urbanization. With access to the most up-to-date information, middle-class consumers are demanding healthier and more diverse food options, along with health supplements, including probiotic supplements.
Get Analysis on Important Geographic Markets
Download Sample
