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Argentina Kitchen Appliances Products Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2020 - 2025)

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Global kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession, Eurozone crisis. However, Argentina has remained relatively immune to these challenges, but has experienced an economic stagnation of its own which affects a number of markets, including home and kitchen appliances.

The market for home appliances in Argentina is, in large part driven by kitchen appliances. Argentina is going through an economic challenge much like that in Brazil, with an economy deep in the trenches of stagnation. The Argentinian appliances market was in trouble because of an increase in rates and a pre-empting of availability of credit to private sector entities, increase in inflation and the sharp drop in the value of peso in 2014, credit cards being unable to make long term purchases for large appliances, import restrictions on a number of small appliances, and a muted real estate market. The Argentina kitchen appliances market is expected to revive after a few years as the effects of austerity restore consumer faith. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Argentina market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020.

Specialty super markets offering attractive discounts by leveraging economies of scale as well as tie ups with manufacturers through private label goods channels in combination with the trend of using store cards for purchases. These retailers are vying for market space with online retail, which is giving brick and mortar stores tough competition with attractive discounts and bundles online. Customers touch and feel the products in showrooms, but go online to buy products with higher discounts.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, Panasonic, Samsung, Murphy Richards, Phillips, Bosch, Hamilton, and regional brand, Mabe, which is the market leader in Argentina.

Drivers

Attractive and aggressive marketing tactics across mass market and premium segments, incremental innovations across product classes, discount and credit schemes are some of the drivers of this market.

Challenges

Stagnation of the economy, reduction in new/replacement product purchases, intense competition, increase in rates and a pre-empting of availability of credit to private sector entities, increase in inflation and the sharp drop in the value of peso in 2014, credit cards being unable to make long term purchases for large appliances, import restrictions on a number of small appliances, and a muted real estate market are some of the challenges of this market.

What the report offers

  • Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
  • Market analysis for the Argentina Kitchen Appliances Market, with region specific assessments and competition analysis on a Argentina and regional scale
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Argentina and regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
  • Identification and analysis of the Macro and Micro factors that affect the Argentina Kitchen Appliances Market on both Argentina and regional scale
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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