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Analysis of the Edible Meat sector in MENA Region - Poultry, Beef, Goat and Lamb with Production, Consumption, Import and Export Data and Trends (2020 - 2025)

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Meat is an essential part of the MENA cuisine. Saudi Arabia has been the biggest market in the region, followed by Egypt and Iran. Major countries in the region are Egypt, Morocco, Saudi Arabia, Oman, UAE, Kuwait and Iran. The food crisis of 2007-08 in the region brought about awareness in these countries about the importance of food security. Due to the global food shortage, various regular meat exporting nations, like Russia, India and Australia, have cut down their export to protect the domestic consumers, leaving the population in MENA region vulnerable to the shortage of meat. The meat price rose by almost 23% in the period between March 2007 and March 2008. As the region has a large percentage of meat consuming population, securing the supply of meat is of utmost importance, especially during the Ramadan season. As of 2015, the edible meat industry in the MENA region was valued at USD XX.XX billion and is expected to grow at a CAGR of X% over the forecast period 2016-2021.

Drivers

Key factors influencing the growth of the edible meat market in the MENA region are robust economic growth, and changing consumer trends. Growing population is another factor responsible for the increased consumption. Also, due to the affluence of local population, there has been a shift in the consumption patterns of the consumers, from a carbohydrate-based diet to protein-based diet.  This has increased the demand for meat and meat products. Urbanization and growing popularity of retail format, together, are enhancing the consumption of processed food, milk and meat.

Restraints and Challenges

The region, due to its high Islamic population, faces constraints in the form of strict quality checks and phytosanitary norms, along with Halal requirements. Meat processing companies must be very careful in their selection of meat and non-meat ingredients. In addition to the already existing constraints, classification of red meat and processed meat as,, possibly carcinogenic foods by the WHO is reducing the consumption of these products in certain sections of the educated population. Moreover, the dry weather and arid land in the region are leading to many problems, which hinder the growth of the sector.

Opportunities

Potential opportunities exist in the market, regarding trade, food processing and infrastructure requirements. Like many other countries, this region imports live animals, thereby, creating great opportunities for setting up slaughter houses and processing plants in the region. Many countries, like UAE, provide subsidized land for this purpose. MENA countries encourage the establishment of new poultry farms and the expansion of existing ones to attain the maximum self-sufficiency possible in meat production.

Most of the MENA nations are now pushing the growth of the sector in the region so that they can meet their demands. Almost all the nations in the region are supporting foreign investments in the sector. Moreover, there will be no shortage of labor, as no major skills are required, and everyone is comfortable working in this sector.

 

About the Market

  • PESTLE Analysis (Overview): Macro market factors pertinent to this region.
  • Market Definition: Main, as well as, associated/ancillary components constituting the market.
  • Key Findings of the Study: Top headlines about market trends & numbers.
  • Market Dynamics:
  • Drivers: What are the key factors driving growth in the market?
  • Restraints: Most relevant threats and restraints which hinder the growth of the market?
  • Opportunities: Sectors of high return or quick turn around on investment?
  • Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.
  • Chain Analysis:
  • Competition:
    • Market Share Analysis: Top players in the market (by value and volume).
    • Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials, and strategies & insights.

 

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