Alcoholic Beverages Industry in India: Analysis of Growth, Trends and Forecast (2020 - 2025)

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India is the biggest manufacturer of Alcoholic Beverages in the world. Alcoholic Beverages market is matured in India over the years but still it is highly confined to limited varieties. There are around 10 million retail outlets and around 500,000 bars and pubs in the country. In past 5 years Alcoholic Beverages market witnessed a growth of 18.22% from 2010 to 2017.

UB Spirits was the biggest producer of Alcoholic Beverages in the world before Diageo bought shares of UB Spirits making itself global leader in Alcoholic Beverages market. Growing youth segment and working women population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of upper middle class are the biggest drivers in the growth of Alcoholic Beverages industry of India. Also, increased stress, change of lifestyle, availability of products and product diversification are also helping Alcoholic Beverages sector to grow in India.

Alcoholic Beverages Industry in India unlike other emerging economy is still very traditional in nature and is largely controlled by Cooperatives and Independent Alcoholic Beverages companies. There are many companies in India but not unlimited. Market is still moved by few companies like UB Spirits, Sab Miller, Radico Khaitan, Som Distilleries and Breweries Ltd, Tilaknagar Industries, Khoday India, Jagatjit Industries Limited, Globus Spirits, Amrut Distilleries and Amber Distilleries Ltd. Alcohol retail shops play an important role in the Alcoholic Beverages industry of India as most of the population does their shopping here. Before the liberalization and globalization in 1991, western alcoholic beverages we’re not available in the Indian market and the brand awareness and recall among the local population was negligible but after 1991 the awareness has steadily increased. This has allowed international brands to flourish.

There are various types of alcoholic beverages are available in India, these are:

1. Fragmented

  • Beer (Ale, Fruit Beer, Lager, Sahti , Small beer (very low alcohol) and Wheat beer)
  • Cauim
  • Chicha
  • Cider
  • Desi daru, made by fermenting molasses or high sugar containing fruits
  • Icariine Liquor
  • Kasiri
  • Kilju
  • Kumis
  • Mead
  • Nihamanchi
  • Palm wine
  • Pulque
  • Parakari
  • Sakurá
  • Sake
  • Sonti
  • Tepache
  • Tonto
  • Tiswin
  • Wine
    • Fruit wine
    • Table wine
    • Sangria
    • Sparkling wine including Champagne
    • Fortified wine
      • Port
      • Madeira
      • Marsala
      • Sherry
      • Vermouth
      • Vinsanto

2. Distilled

  • Spirits
    • Absinthe
    • Akvavit
    • Applejack
    • Arak
    • Arrack
    • Awamori
    • Baijiu
    • Borovička
    • Cachaça
    • Gin
    • Horilka
    • Kaoliang
    • Maotai
    • Metaxa
    • Mezcal
    • Neutral grain spirit
    • Ogogoro
    • Ouzo
    • Palinka
    • Pisco
    • Poitín
    • Rakı
    • Rakia
    • Rum
    • Shochu
    • Singani
    • Soju
    • Tequila
    • Å¢uică
    • Vodka
    • Whisky
      • Bourbon whiskey
      • Canadian whisky
      • Irish whiskey
      • Japanese whisky
      • Rye whiskey
      • Scotch whisky
      • ManX Spirit
    • Brandy
      • Armagnac
      • Cognac
      • Fruit brandy
  • Liquers

Apart from normal brick and mortar stores e-commerce is the next big sector in India and is poised for a boom. India has all the necessary conditions like moderate per capita GDP, rising internet connections, large number of working class population etc. which are required for the success of E-commerce. Currently the E-commerce Market is worth more than billions of dollars but that is just the tip of the iceberg. Few e-commerce companies started in India, but due to lack of sales and poor brand building they went out of business. Although, Madhuloka (an alcoholic beverage chain in Bangalore) succeeded in selling its products through their e-commerce site. The Alcoholic Beverage industry of India is hugely untapped and investors can get massive returns when they decide to enter India’s Alcoholic Beverage sector. The Alcoholic Beverage Market in India is expected to grow at a CAGR of XX.XX% till 2020.

What the report offers

The study identifies the situation of India and predicts the growth of its Alcoholic Beverages Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Alcoholic Beverages Sector of India. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by bazaars, brick and mortar shops and e commerce.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

                4.1 Market Overview

                4.2 Industry Value Chain Analysis

                4.3 Industry Attractiveness – Porter’s 5 Force Analysis

                4.4 PESTEL Analysis

                4.5 Industry Policies

5. Market Dynamics

                5.1 Introduction

                5.2 Drivers

                                5.2.1 Inflow of Foreign capital

                                5.2.2 huge demand in domestic market

                                5.2.3 Strong Agriculture Sector

                                5.2.4 Easy availability of Raw Materials

                                5.2.5 Influence of Television and Media

                5.3 Restraints

                                5.3.1 Inflation

                                5.3.2 Absence of basic infrastructure facilities

                5.4 Opportunities

                                5.4.1 Small Scale breweries

6. India Alcoholic Beverages Market

                6.1 Overview

                6.2 Segmentation By Type

                                6.2.1 Fragmented





                                       Desi Daru


                                       Palm wine




                                6.2.2 Distilled







                6.3 Segmentation by Raw Material

                                6.3.1 Barley

                                6.3.2 Corn

                                6.3.3 Sorghum

                                6.3.4 Wheat

                                6.3.5 Rice

                                6.3.6 Millet

                                6.3.7 Grapes

                                6.3.8 Plums

                                6.3.9 Banana or plantains

                                6.3.10 Coconut

                                6.3.11 Cassava

                                6.3.12 Potato

                                6.3.13 Sugarcane

                                6.3.14 Sap of Palm

                                6.3.15 Honey

                                6.3.16 Milk 

                                6.3.17 Sugar or Jaggery

7. Investment Analysis

                7.1 Recent Mergers And Acquisitions

                7.2 Investment Outlook

8. Future of India Alcoholic Beverages Market

9. Competitive Intelligence – Company Profiles

                9.1 UB Spirits

                9.2 Carlsberg

                9.3 Budweiser

                9.4 Sab Miller

                9.5 Radico Khaitan

                9.6 Som Distilleries and Breweries Ltd

                9.7 Tilaknagar Industries

                9.8 Khoday India

                9.9 Jagatjit Industries Limited

                9.10 Globus Spirits

                9.11 Amrut Distilleries and Amber Distilleries Ltd.

10. List of figures

11.List of Tables

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